Neurocommunication in business:
how to persuade and engage employees, customers and other stakeholders
Use your knowledge of the brain to create persuasive messages that cannot be passed by. Evoke the desired reactions in your audience!
Dr. Carmen Simon
A lecturer at Stanford University and Chief Science Officer at Corporate Visions. She is a Silicon Valley entrepreneur, a cognitive neurobiologist, and a respected speaker at conferences for sales and marketing professionals....
Session 4 of the development program for managers and leaders - what will you learn?
- You will learn a scientific explanation of how the brain remembers information and what bad habits in creating communication make it easy to forget.
- You will learn how to discover your audience's motivators, or what their brains recognize as a reward, and relate to them in your communications.
- You will examine how the brain makes decisions and how you can influence this process with the right messages.
- You'll learn why our brains don't like change and how to break through resistance according to the latest discoveries of neuroscience.
- You'll discover why some companies have lousy marketing and lots of customers (why the paradox?).
- You will find out when it is best to fight for a contractor and at what time to set up negotiations.
What problem does the session 4 raise
Communicating with confidence and clarity is not just a virtue - it's a necessity! This applies to leaders as well as marketers, salespeople and others who work directly with customers.
How do you make sure your messages are not just another fleeting message in the crowd? How do you create content that attracts attention and motivates action? How do you drive communication so that it prompts action from employees, customers, partners and even competitors?
Meet Polish practitioners
Session 4 program
10:00
10:10
Dr. Witold Jankowski, ICAN Institute
- The personal dimension of a leader's communication.
- Neurocommunication in leadership practice.
- The leader as organizer of communication in the company.
- A strategy for communicating the value proposition to the market.
- Physical accessibility vs. mental accessibility.
- Why doesn't the best product always win?
- Marketing failures from a neuro perspective and how to avoid them?
10:45
11:00
11:10
Joanna and Jaroslaw Burdek
- Should there be a lot of zeros in the price list, or few. Or maybe not at all?
- How to present prices - from the highest or from the lowest?
- Should I have cartoons on the site, or is it better to have pictures?
- Is it possible to spray a customer with an aerosol to make him change his behavior?
- What is better to give to drink at a sales interview?
- What time to set up negotiations?
- When is the best time to fight for a contractor?
- Why do some companies have poor marketing and lots of customers?
- Why do big B2B brands have such boring communications (and does it pay off for them)?
11:35
11:45
11:50
12:15
12:25
12:45
Dr. Carmen Simon
- A roadmap for creating business content that captures attention while driving results.
- How do you make your messages memorable, grab attention and keep it over time?
- Tips that will enable you to relate, persuade and convert your audience.
13:30
13:50
13:55
14:20
14:30
Online
May 15, 2025
7.03 - 23.03 Pre-order offer: 899 zloty
24.03 - 16.04 Special offer: 999 zł + book Carmen (while supplies last)
17.04 - 4.05 Last call offer: PLN 1199
5.05 - 14.05 Normal price: 1700 zł
Buy 5 sessions of the development program and enjoy a discount with bonuses
Participation in a dedicated on-site workshop
Meet interesting people from the business world and get inspired at a workshop to be held during the HR Trends conference (June 2025).
Prestigious certificate confirming participation
Strengthen your personal brand with a market-recognized certificate.
Discount of 30% on e-learning platform
Get a database of over 40 certified online courses in key business areas.
Membership in the elite ICAN Alumni Club
Join an inspiring community of leaders from all over the country and exchange experiences.
Lowest price from 30 days before 4900.00 zł
Want to know even more?
Do you have questions? Get a free consultation with an expert. We will discuss your development needs and help you decide whether to participate in the program.
Magdalena Witek
Fill out the form and we will contact you!
Frequently asked questions
No, you don't need any software. You will receive a link to the conference broadcast to the email address you provided, which will open in your browser. We only recommend that you check your Internet connection before the conference starts and make sure it is stable. This way you can watch the conference on any device.
You can ask questions to the speakers directly in the chat room, which is moderated by our team.
You will receive a certificate of participation electronically to the email address you provided when registering for the event. It is worth boasting your network of contacts in it for strengthening your personal brand and enriching your profile.
If you have technical problems such as audio or video difficulties, check your settings and Internet connection. Make sure your sound is not muted and your connection is stable. You can also contact us by phone at 22 250 11 44 or email infolinia@ican.pl.