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SESSION 3 | FEBRUARY 22, 2023
Organizational culture as a source of competitive advantage
What can we do to build a culture that allows us to win in a post-Covid environment and in the shadow of the war in Ukraine? Yes, it is possible by leveraging the latest knowledge and practices already used by top companies!
James L. Heskett
James L. Heskett is UPS Foundation Professor Emeritus at Harvard Business School. He received his PhD from Stanford University's Graduate School of Business and was a faculty member at Ohio State University and president of Logistics Systems, Inc. He has been blogging on the Working Knowledge website since 2000. He has worked as a consultant for companies in North America, Latin America and Europe.
A member of the Harvard Business School faculty since 1965. He has taught courses in marketing, business logistics, service operations management, business policy and service management, general management and entrepreneurship, and served as senior associate dean in charge of academic programs.
His research focused on identifying and measuring success indicators in companies' business models, as well as in the use of alternative sources of income. Analyzing the cases of 200 companies, Heskett found that flexible organizational cultures lead to higher financial returns.
Heskett's achievements have been honored with numerous awards. He received the Distinguished Career Contribution Award in 2010, the Marketing Educator of the Year Award of Sales in 1992, and the John Drury Sheahan Award from the Council of Logistics Management in 1974.
Session description
Take advantage of more than 30 years of experience from the world's foremost expert Professor James Heskett and his latest thoughts on organizational culture with examples and models for application. Find out how leading companies in in practice deal with the difficult problems of professional burnout, isolation, declining commitment and, despite difficult conditions, create high-energy and developmental work environment. As a result, they are winning! In a world of rapid change, organizational culture organizational culture (even a consistent and expressive one) can be a company's asset or... its a burden! A difficult market environment creates obvious challenges and risks, that require adjustment not only in the dimension of strategy, but also in the dimension of organizational culture. How to build an organizational culture in practice, That allows you to win?
Thanks to this session:
Dr. Witold Jankowski
President of ICAN Institute
One of the most experienced strategy consultants in Europe. Creator and editor-in-chief of the Polish edition of Harvard Business Review (2003-2020) and MIT Sloan Management Review (2019). Initiator of groundbreaking meetings for Polish business with world management authorities in the areas of leadership and shaping organizational culture. Lectured in MBA programs at business schools in Canada. He conducts development programs for top managers in Poland (Management™, Strategic Leadership Academy™, Personal Leadership Academy™). As a trainer and consultant, he has worked with AstraZeneca, BNP Paribas, Continental, CITI Bank, Goodyear, ING, Shell and Viessmann, among others.
Pawel Wilk
CEO and co-founder of Ice Code Games SA.
He gained business experience as a consultant in strategic consulting working for the pharmaceutical industry. He worked with brands such as Bayer, Pfizer, Sanofi, Novartis, Merck & Co, Roche, Polfarma, GSK, Aflofarm. Among other things, he gained startup experience as an analytics team leader at AlgorTrade S.A. During the pandemic, he created an organization that works 100% remotely, but overcomes the limitations of remote work and keeps engagement and motivation high. It was particularly important to design "substitutes" for human contact in the virtual space. To add a "human element" to remote work, he created a reverse hybrid work model. At the conference, he will talk about what this model is and how to apply it.
Dr. Bartholomew Brach
He holds a PhD in management science, lectures at the University of Warsaw and is the founder of Brightlight. He researches new management problems: changes in employee motivation and company purpose. He advises companies on how to better match job offers with candidates' needs, name values and strategic goals, or strengthen the company's positive impact on employees. He co-introduced storytelling to the Polish market as a method of researching the identity and culture of an organization. He has worked with some of the largest companies in his industry: CD PROJEKT, x-kom and Diagnostics.
Katarzyna Szełemej-Pobożniak
Expert in the area of intercultural differences, visepresident of Haxel Events & Incentive. ACC ICF coach, graduate of economics (SGH) and ethnology (Freie Universitaet Berlin). She is a certified psychological crisis consultant. She conducts trainings, workshops and coaching on intercultural differences and communication, business culture of specific countries and coping with stress. She will present the experiences of companies with employees from different countries and cultures. Cultural diversity of employees, colleagues and business partners must be taken into account when building a cohesive organizational culture.
Conference program