Knowledge does not translate into behavior
The participant returns to their desk and to their old habits. After two weeks, they remember only a fraction of what they learned.
Business Development Programs with Actual Implementation
Training programs tailored to the needs of the organization and its leaders. We combine assessments, workshops, the ICAN Online Learning® platform, and AI tools into a single development system.
- Experience
- 30 yearsin executive education
- Projects
- 650+corporate projects
- Alumni
- 40,000+graduates
- Knowledge
- 200+of our own case studies
We work with the largest
Problem
Why do training programs rarely change an organization?
Knowledge remains in the notes, behaviors don't change, and management sees no results. There are usually three gaps behind a blown budget.
HR has no evidence of the effect
Without before-and-after measurements, it's hard to show that the development has made any difference.
Management does not see this translating into results
Growth that isn't tied to business results quickly becomes a cost to be cut.
Idea
Training is just the beginning. The real goal is to change behavior at work
That is why we design development as an implementation system: with a mechanism that transfers new behaviors from the classroom to everyday work and verifies whether they have truly taken root.
WorkshopsThis is just the beginning
Changing Behavior at WorkThat’s the real goal
Our Position in the Market
We don't promise transformation. We provide education that culminates in implementation.
Consulting firms
We'll improve your results
The promise sounds good, but the client is ultimately responsible for the result. A broken promise is the most costly of all.
Risk: Lack of support during implementation
ICAN Institute
Education Concluded with Implementation
The best program based on your own knowledge, combined with an implementation loop on the platform and using AI.
Support and Tangible Results
Mass Training Sessions
We have coaches and programs
About 62,000 companies compete primarily on price, at the expense of quality and up-to-date knowledge.
Risks: poor quality, lack of results
What Each Party to the Project Gains
Board of Directors
The effect is evident in the results
The program addresses a specific business challenge: stagnant sales, leaders who can't handle change, a lack of successors, or the implementation of a strategy.
Profit: operating income
HR and L&D
One partner and proof of the effect
One reliable partner instead of a network of suppliers, proven quality, and before-and-after metrics that you can present to management.
Profit: Data for the Board of Directors
Participants
Tools for Everyday Work
The latest management insights and practical tools, with 24/7 access to the platform.
Benefit: Knowledge Available 24/7
How we work
The Implementation Loop: Five Steps from Knowledge to Habit
Step 1: Workshops
A Strong Start: Knowledge, Models, and Practice. Participants work on real-world cases from their own industry.
Step 2: Tasks and AI
Reminders, microtasks, and AI support integrated into your daily workflow—not just in the classroom.
Step 3: Platform
ICAN Online Learning® personalizes each participant's learning path and measures implementation progress.
Step 4: The manager records
A leader drives the adoption of change within their team and becomes a coach for new habits.
Step 5: Before-and-After Measurement
The assessment shows whether habits have truly changed. You have proof of the results to present to management.
Lasting change in habits. The measurement results determine the next lap.
Schedule an appointment
Where We Make the Biggest Difference
Eight areas in which we develop competencies
Every area enhanced by AI—from strategy and culture, through managerial competencies and leadership, to sales and talent development.
August 1
Strategy
Design and implement your mission, vision, and strategy—from concept to action. Redefine your business model before your competitors do.
AI in the field of
Scenario analysis, market modeling, and faster decision-making.
02 / 08
Organizational Culture and Well-Being
Build a competitive advantage based on a strong culture. Foster inclusivity and a sense of belonging. Improve the effectiveness of hybrid and remote work.
AI in the field of
A barometer of sentiment and personalized development, supporting well-being.
03 / 08
Entrepreneurship and Innovation
Develop digital leadership. Introduce new products and services. Build a knowledge-based, entrepreneurial culture.
AI in the field of
Generate and test ideas, prototypes, and business models.
04 / 08
Key managerial competencies
Guide those being promoted through the manager's threshold (ICAN First-Time Manager™). Foster agility, a growth mindset, re-learning, and resilience.
AI in the field of
AI-powered decision-making, communication, and team management.
August 5
Leadership and Personal Development for Leaders
Transformational and Caring Leadership. Neuroleadership—Applying Brain Science to Management. Assessment, Coaching, Mentoring.
AI in the field of
A Leader in the Age of AI: Leading an Organization Where People and AI Work Together.
06 / 08
Competing in a Climate of Uncertainty
Launch bold initiatives (Kill the Company). Lead your organization through change. Foster psychological safety within your team.
AI in the field of
Early detection of changes and a faster response.
07 / 08
Sales and Sales Management
Strategic sales management: model, segmentation, sales funnel. Operational KPIs and coaching. Consultative selling. Channels and partners.
AI in the field of
Forecasting, lead scoring, and offer personalization in the sales funnel.
August 8
Talent development
Prepare successors for key positions. Identify and develop high-potential employees. Implement effective mentoring programs.
AI in the field of
Identifying potential and predicting the risk of employee turnover.
The foundation of every area
Neuroscience and AI in Every Program
This is the foundation of every session, not just an add-on. We teach leaders to combine their understanding of how the brain works with the capabilities of AI so they can make more informed decisions.
For whom
Programs for every level of the organization
Board of Directors
The strategy, plan, and budget are developed simultaneously. You’ll walk away with finished documents and a stronger team capable of implementing them.
- Strategic Workshops for Executive BoardsProjects, schedule, results, budget, and accountability—all in one plan.
- Executive Power Academy™Seven two-day sessions on the most difficult strategic challenges, conducted using the integrative thinking method.
Directors and functional managers
Leadership academies built using a modular approach based on our knowledge base, incorporating neuroleadership and the practical application of AI.
- Leadership AcademyDeveloping leadership competencies in a manager’s day-to-day work, based on the Future-Fit Learning™ methodology.
- ICAN Women Leadership Program™A program for women leaders based on three pillars: leadership, influence, and visibility.
Talent and New Managers
A smooth transition out of a managerial role, preparing successors, and mentoring across generations of leaders.
- ICAN First-Time Manager™4,000 managers have already completed the program and successfully transitioned into leadership roles.
- Successors and High PotentialsIdentifying and developing potential, fast-track paths to key positions.
- Mentoring ProgramsEffective knowledge transfer between generations of managers.
Sales Organization
One program and two tracks: sales representatives and sales managers, with a common language and shared KPIs.
- Next-Generation Consultative SellingA Path for Salespeople: Three Thematic Blocks, Ten Modules, and AI in Consultative Selling.
- Sales Management Program™For managers and team leaders: KPIs, coaching, and daily team effectiveness.
- Strategic Sales Leadership™For sales directors and executive boards: sales strategy and transformation.
Partner Network
The growth of distributors, franchisees, and suppliers, because competitive advantage is a shared asset today.
- ICAN Partner ProgramsCommon standards and strategy, greater partner engagement and loyalty, a stronger brand.
Presentation
Would you like to see the full range of programs?
Download the presentation, which includes:
- a description of the eight program areas and the AI layer within each of them,
- Flagship programs for key career milestones: from manager to executive board,
- affiliate programs for networks of distributors, franchisees, and suppliers,
- The five pillars of integrating neuroscience and AI into the design of development programs.
Models of Cooperation
Choose how you'd like to work with us
Every organization is different, which is why we offer a variety of partnership options. Choose the one that best suits your needs.
Quick Adaptation
A ready-made, proven program that we quickly tailor to the participants.
Whentime is of the essence, and quality cannot be compromised.
A tailor-made solution
A program tailored to a company’s specific challenge: we select the topics, experts, and format of the sessions.
Whenthe problem is specific and strategic.
Blended Performance Learning
Workshops combined with an e-learning platform and AI, designed for large groups.
Whenyou want to scale your growth and make changes stick.
Not sure which model to choose?
Schedule an appointment
Extent of cooperation
Three levels of engagement— from an elite program to a large-scale initiative
Choose the option that best fits your group size, project scope, and budget—from a single workshop to a program for your entire organization.
| Level | For whom | What is included | What You Get |
|---|---|---|---|
| Elite | Boards of Directors and Top Management | A nearly comprehensive curriculum, international experts, ICAN Diagnostics, neuroleadership, and the most comprehensive implementation cycle | Maximum customization and prestige: a program tailored to a single organization |
| Scalable | Middle management and successors | Proven modules from open-source software, with platform-supported implementation | High quality with shorter preparation times and a predictable budget |
| Volumetric | Line Managers and Sales Forces | Primarily the ICAN Online Learning® platform, a library of recordings, and online workshops; AI supports implementation in large groups | Consistent development for large groups, available 24/7, and easy to scale |
Not sure which level to choose?
Schedule an appointment
More options
Discover our ready-made solutions
Proven growth models that you can easily adapt to your company and its business partners.
Affiliate programs
Development academies for your company’s partner network, including suppliers, distributors, and franchisees. This is a modern tool for scaling partner effectiveness and improving the quality of collaboration.
Check out
Power Speeches and Webinars
Short, impactful presentations by experts that provide participants with knowledge and new perspectives—ranging from leadership and strategy, through sales and communication, to AI and building team engagement.
Check out
Customer reviews
What our customers say
“The project has resulted in significant reductions in employee turnover, very strong engagement survey results, and excellent financial performance and guest feedback.”
“We were looking for a business partner. We were won over by the quality of their thinking, their industry-specific offering, and their flexible approach to collaboration.”
“Over the past 16 years, we have participated in numerous programs—both closed programs, tailored specifically to our company’s needs, and open programs (e.g., First-Time Manager™, Management™, Strategic Leadership Academy™). Thanks to access to the latest global insights and interactions with experts representing diverse perspectives, our managers have gained valuable knowledge in the areas of innovation management and leadership in an ever-changing environment. This has enabled us to build an efficient and flexible company, as well as prepare for future challenges.”
“The ICAN Institute team supported us in transforming our organizational culture. Today, we collaborate more effectively and are not afraid of change. We’re also much better at responding to our clients’ needs. Personally, ICAN helped me develop my managerial skills. Thanks in part to this, I was able to climb the career ladder, eventually becoming the company’s CEO. Now I’m the one sharing my knowledge and practical experience during leadership training sessions.”
“The project was carried out professionally, in accordance with the highest industry standards.”
30 years in business
An achievement that will be hard to replicate
200+
our own case studies in the knowledge base
50+
online training courses on the ICAN Online Learning® platform
90%
ICAN Institute recommends these leaders
83%
Platform users find the knowledge they have gained useful in their work
-
Publisher of *Harvard Business Review Polska* and *MIT Sloan Management Review Polska*
We published HBR Polska from 2003 to 2018. These are the magazines that shaped generations of leaders.
-
World-renowned experts in Poland
Our guests included Patty McCord (Netflix), Mark Roberge (Harvard Business School), and Heike Bruch (St. Gallen). Many of them came to Poland for the first time specifically at our invitation.
-
Over 20 Years of E-Learning
We helped develop the Polish edition of Harvard ManageMentor®, and today we are developing our own platform, ICAN Online Learning®.
Contact
Let's talk about the challenges your organization faces
Briefly describe the challenge you're facing. We'll get in touch to schedule a diagnostic call.
Magdalena WitekSales Director, ICAN Institute
For 25 years, we have been sharing best practices in management and sales. Choosing the right training always starts with an open conversation.
During the interview, we will assess:
- What business challenge is the program designed to solve?
- which organizational level it applies to and on what scale,
- How will we measure the results so that he can defend himself before the board?
Please contact me by phone or email, or fill out the form. I look forward to hearing from you.
Magdalena Witek
Sales Director · ICAN Institute
Where does the collaboration begin?+
Starting with a conversation and assessment: we identify the business challenge and speak with key stakeholders. Only then do we design the program.
Do you have ready-made programs, or do you create everything from scratch?+
Both. We can quickly adapt a proven program or build a custom solution from a library of over 200 case studies and modules.
How do you measure the results?+
We assess competencies before and after the program as part of ICAN Diagnostics, and then prepare a report with recommendations for next steps.
Will the program work well with large groups?+
Yes. The Blended Performance Learning model and the volume-based approach are based on the ICAN Online Learning® platform and AI, so this consistent development involves hundreds of people.
What companies do you work for?+
For both multinational corporations and local businesses, in every industry and at every level of the organization.
What role does AI play?+
AI is built into every area of the program and into the implementation itself: it reminds users of tasks, personalizes learning, and helps reinforce habits.