Affiliate programs - strategic development of your business network

We will create a development program that will increase the profitability of the parent company and its partners.

Let's talk about your needs
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Win through competence development of partners

In today's world, it is impossible to win alone. Companies that want to grow must operate within strong ecosystems of partnerships. It is in these collaborations that the potential to innovate, eliminate barriers and achieve goals together lies.

ICAN Institute offers programs that combine partner development with the parent company's long-term strategy. Our partner programs are a cutting-edge tool for scaling partner effectiveness and increasing the quality of collaboration. They help your partners gain the competencies they need, while you gain operational consistency, greater control over quality and efficiency in achieving strategic goals.

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What challenges does the affiliate program help with

In today's world, it is impossible to win alone. Companies that want to grow must operate within strong ecosystems of partnerships. It is in these collaborations that the potential to innovate, eliminate barriers and achieve goals together lies.

1

Strengthen cooperation with business partners, increasing the level of commitment and loyalty.

2

Eliminate barriers to communication, ensuring consistency of strategy and unified standards of operation.

3

Provide partners with practical tools and knowledge that increase operational efficiency throughout the collaboration chain.

4

Create innovative solutions to respond faster

Let's talk about your partners' needs

100%

Customers admit that the program has helped them better understand their partners' operations.

98%

Participants confirm that the program has helped them establish a better relationship with their partners.

95%

Participants confirm that the program helped them exchange experiences.

95%

Program participants recommend the affiliate program to others in the industry.

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Companies with a network of distributors

Companies seeking to raise service standards and increase competitive advantage.

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Manufacturers working with partners

Who affiliate programs are for

We target our partner programs to companies that want to build stronger business partnerships. They will benefit most from:

Let's talk about developing your partners

See what affiliate programs we have implemented so far

The largest companies in Poland and local branches of global giants work with us.

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McDonald's Poland

McAcademy Business Acceleration program for franchisees

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CLAAS Poland

Program for company dealer representatives and CLAAS managers

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Benefit Systems

Business Management Executive - a program for owners and managers

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Dell Poland

Program for salespeople of independent distributors (VARs) of the company's products

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BNP Paribas Bank Polska

Program for managers of bank branches and outlets

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Fujitsu Poland

Program for sales representatives of dealers of the company's products

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Wondering whether to invest in partner development?

Download a free brochure that includes a test to see if your partners are supporting your company's growth.

In addition, you will learn:

  • How to easily fund affiliate programs and measure ROI,
  • What competencies of your partners we can develop,
  • Why the role of partners continues to grow.
Download the brochure

What we can do for your company and its partners

Classroom or online? An inspiring power speech or a business game to spur action? With us you can create any program you want, choosing from the following:

Onsite and online workshops to develop key competencies: leadership, strategy, sales, finance, change management, digital skills and AI. Conducted by ICAN experts using a teaching methodology in line with global standards.

We focus on development that is measurable. Our certifications confirm the level of competence of our partners, and our benchmarking systems allow us to compare their performance. This is a motivation for development and a guarantee of maintaining high standards throughout the network

Dynamic online meetings that allow you to regularly update your knowledge and stay in touch with your parent company. They help build engagement and are a great complement to classroom sessions. We deliver webinars in our own recording studio.

Individual work with experienced ICAN coaches and mentors for owners and managers of partner companies. Supports leadership development and helps avoid operational mistakes in management.

ICAN Online Learning®'s state-of-the-art learning platform allows partners to learn anytime, anywhere. Participants can continue their development after the session with courses, case studies and expert materials available 24/7.

Professional tools make it possible to diagnose development needs, plan a learning path and monitor progress. They ensure that the program is precisely tailored to the partners' real challenges.

We integrate network and parent company employees, enabling them to share experiences in an engaging atmosphere. We have experience in organizing networking events, so we will design the meeting to build relationships, loyalty and identification with the brand.

Competition, reward and gamification mechanisms that increase partner engagement and focus on goals. Promote development through fun and healthy competition. Learning doesn't have to be boring!

Access to world-class knowledge, trends and benchmarks through participation in prestigious ICAN events. Allow the parent company to build leadership and educate its network of partners.

Regular meetings to share experiences, solve problems together and create innovative solutions. This is a space for leaders to learn from each other.
Let's talk about the affiliate program

How we will work with you on the program

We have a separate team for corporate projects, and each program is assigned a dedicated coordinating manager. We work according to a 5-step process:

  • Start of the project

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    Stage 1

    Recognizing the customer's needs and
    strategic goals

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    Stage 2

    Determination of scope
    program and calibration

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    Stage 3

    Prepare
    strategy for program communication

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    Stage 4

    Implementation - managing
    project

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    Stage 5

    Evaluation and Summary
    program

Let's talk about developing your business partners

Together, we will discuss the challenges facing the organization and examine how a partner program can solve them.

Magdalena Witek

Director of Sales, ICAN Institute
For 25 years, we have continuously shared best practices in management and sales. One thing remains constant - the right training selection starts with an open conversation. Let's talk about your needs and I'll help point you in the right direction.

Fill out the form and we will contact you!

Frequently asked questions

ICAN Institute's partner programs are dedicated development programs that help companies develop the competencies of their business partners. Through flexible learning solutions that combine traditional forms of learning with modern e-learning platforms, organizations can effectively build long-term relationships with partners. These programs not only increase sales, but also contribute to improved service quality, faster adaptation to market changes, and long-term growth in stability and competitiveness.
Programs of this type are aimed at companies that work with a network of business partners, such as distributors, franchisees or manufacturers. Therefore, they will benefit most from those companies that depend on the competence of their partners and whose business performance is closely linked to the quality of cooperation with these partners.
For your company and its network of partners, we can carry out:
  • competency development academies,
  • e-learning - access to an online platform,
  • Topical and inspirational webinars,
  • Certification confirming the acquisition of competencies,
  • Individual coaching and mentoring,
  • Diagnostics - assessment of development needs and tailoring of the development path.
You choose what elements the program should consist of for your company and its network of partners. This will ensure that the program is tailored to the needs of the participants and the aspirations of the parent company.

For the parent company: Better understanding of partners' needs, increased efficiency and consistency of operations, elimination of communication barriers, and the ability to respond more quickly to market changes.

For partners: Increased competence, better motivation to work together, and the ability to implement innovation and manage change. Partners also gain tools to better manage the program's designated area within the organization.

Classes and activities under the partnership program can be implemented in various forms:
  • Stationary - meetings and workshops held at the headquarters of the parent company or at partners.
  • Online - classes are held on an online platform + possibility of additional online materials like webinars.
  • Hybrid - a combination of classroom and online, tailored to the needs of participants.
Yes, we have been in the training business for 30 years, and brands such as McDonald's, LOTTE Wedel, Dell, Benefit Systems, CLAAS Poland, Fujitsu Poland, Bank Gospodarstwa Krajowego, Górażdże and BNP Paribas have benefited from our development programs. To date, we have trained more than 25,000 leaders. 90% of our graduates recommend us to their manager friends (according to NPS surveys).