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Discover ICAN Strategic Sales Leadership™
Our graduates work at companies such as
Customers are taking longer to make decisions, doing more of their own research, and more often choosing not to buy rather than making a purchase. Meanwhile, most organizations manage their sales using models from a bygone era.
What does this mean in practice? If your company doesn't change the way it operates, it's likely that as early as today:
Data That No Sales Director Can Afford to Ignore
Companies are unable to increase sales by growing their existing customer base.
The organization continues to operate without a structured sales process.
Sales opportunities are successful. Nearly 2 out of 3 efforts fail to produce results.
The program develops the skills that every sales leader must have today: updating strategies, defending margins, leveraging AI, and adapting to change faster than others.
Reserve a seatAnswer 10 questions and find out where your sales strategy is falling short. Each “yes” indicates an area for improvement.
10 questions · about 2 minutes · results with an explanation right away
A program for leaders who want to achieve ambitious goals in a world of AI, price pressure, and market uncertainty, at every level of sales responsibility.
Those who want to implement AI within their team and better protect their margins, rather than losing them to discounts.
You'll receive specific tools to protect your margins and implement AI—ready to use right away.
45% of participants from previous editions
Tired of seeing every ambitious plan end with a downward revision in Q3, and eager to improve results.
You'll learn how to tailor the strategy to specific sales activities.
37% of participants in previous editions
Leaders who feel that sales have become a barrier to the company's growth and want to change that.
You'll walk out with a ready-made, written sales strategy.
18% of participants from previous editions
Download a free brochure to help you make a decision or present the benefits of participation to your board of directors and HR department:
Each session ends with a plan that you put into action right away. You'll start seeing results even while you're still in the program.
You’ll walk away with a ready-to-use process blueprint tailored to your industry. You’ll stop wasting time on ineffective sales activities, eliminate forecasting errors, and gain full predictability of your revenue quarter by quarter.
You'll implement a system for precise account targeting that allows you to reach decision-makers directly at companies with the highest purchasing potential. You'll shorten the sales cycle and increase your lead conversion rate.
Acquiring a new customer costs up to five times more than retaining an existing one. You’ll receive ready-to-use up-selling and cross-selling templates that will enable your team to systematically increase the value of orders from current clients without resorting to aggressive sales pressure.
You'll learn how to effectively use AI to automatically personalize offers, conduct large-scale (yet personalized) customer research before meetings, and generate scripts that hit the mark. Your team will gain extra hours to focus on actual sales.
You will train your team in price defense techniques. Salespeople will learn specific strategies for responding to price objections and attempts by professional purchasing departments to force discounts. They will stop giving up profit just to “close the deal.”
You will build a structure that responds instantly to competitors’ moves and market changes. Instead of quarterly, belated adjustments, you will implement a real-time sales management system based on leading indicators.
Sales in the age of AI is undergoing a revolution—but people remain at its core. ICAN Strategic Sales Leadership™ shows you how to leverage AI to help your team sell more effectively.
Your salespeople visit the right customers, not random ones.
You know which deal is going to close before the salesperson even realizes it.
The team spends its time on sales, not on administrative tasks.
You don't study for 16 days. Over the course of 9 months, you build a new sales model for your organization and implement it between sessions.
Dr. Witold Jankowski
One of Europe’s most experienced strategic consultants. Founder and editor-in-chief of the Polish edition of *Harvard Business Review* (2003–2020). He has taught in MBA programs in Canada.
Grzegorz Lapinski
Former Vice President of Polskie e-Płatności SA (Nets Payments Group), responsible for sales, marketing, and customer retention. Previously, he served as Vice President of First Data/PolCard, where he was General Manager of the Sales Division.
Dariusz Borowski
With 20 years of experience in B2B marketing across three roles: marketer, business media professional, and B2B marketing agency representative. Projects for HP, Microsoft, PMI, Mondi, and DS Smith.
Dominik Skowronski
Member of the Center for Research on Artificial Intelligence and Cybercommunication. TEDx speaker. Certified tutor (Ghent University). Lecturer at the University of Łódź and RheinMain University in Wiesbaden.
Andrzej Jacaszek, DBA
Vice President and Managing Director of the ICAN Institute. Deputy Minister of Finance of Poland from 2004 to 2005. He specializes in strategic management, sales, and marketing.
Renata Kozlowska
Over 25 years of experience in business management and 20 years in leadership roles. He specializes in strategic marketing, operational management, communication, and process optimization.
Grzegorz Furtak
Founder of pricingLAB. He helps B2B and B2C clients generate higher revenues through price optimization based on advanced numerical analysis and behavioral pricing.
Renata Kozlowska
Over 25 years of experience in business management and 20 years in leadership roles. He specializes in strategic marketing, operational management, communication, and process optimization.
Dr. Iwo Zmyślony
Organizational change and culture designer, design process methodologist, anthropologist specializing in design and new technologies. He advises on change implementation, motivation management during crises, and omnichannel design. HR Director at the Digital Poland Project Center.
Key data and conclusions in a single report. Inside, you'll find, among other things:
Download the reportThe program is run by people who have themselves faced the very challenges that the program participants are now tackling.
They have worked for, among others: AstraZeneca, BNP Paribas, Citibank, ING, Michelin, Schneider Electric, Żabka, and many others.
Dr. Witold Jankowski
CEO of ICAN Institute
One of Europe’s most experienced strategic consultants. Founder and editor-in-chief of the Polish edition of *Harvard Business Review* (2003–2020) and *MIT Sloan Management Review Polska* (2019). He has taught in MBA programs in Canada. He has worked with companies including AstraZeneca, BNP Paribas, Continental, Citibank, Goodyear, ING, Shell, and Viessmann.
Andrzej Jacaszek, DBA
Vice president and managing director of ICAN Institute
Co-founder of the magazines *MIT Sloan Management Review Polska* and *ICAN Management Review*. Deputy Minister of Finance of Poland from 2004 to 2005. He specializes in strategic management, sales, and marketing.
Grzegorz Lapinski
Business Expert at ICAN Institute
Former Vice President of Polskie e-Płatności SA (Nets Payments Group), where he was responsible for sales, marketing, and customer retention. Previously, he served as Vice President of First Data/PolCard, where he was General Manager of the sales division. Founder of Number8.
Renata Kozlowska
An internship manager with 25 years of experience, business coach, and mentor
He has over 25 years of experience in business management and 20 years in executive positions. He specializes in strategic marketing, operational management, communications, and process optimization. Projects for Wella Polska, Vitax, and Bank Handlowy.
Dominik Skowronski
Expert on building a business in the age of collaboration with artificial intelligence
Member of the Center for Research on Artificial Intelligence and Cybercommunication. TEDx speaker. Certified tutor (Ghent University), Education Leader (University of Groningen). He lectures at the University of Łódź and RheinMain University in Wiesbaden.
Grzegorz Furtak
Expert in pricing and monetization strategies
Founder of pricingLAB. He helps B2B and B2C clients generate higher revenue through price optimization based on advanced numerical analysis and behavioral pricing. Projects for Inter Cars, Animex, Michelin, Schneider Electric, Żabka, and Media Expert.
Dariusz Borowski
B2B marketing expert, entrepreneur, co-owner of Business Edge
With 20 years of experience in B2B marketing across three roles: marketer, business media professional, and B2B marketing agency representative. Focused on executing marketing initiatives that drive B2B sales. Projects for HP, Microsoft, PMI, Mondi, and DS Smith.
Dr. Iwo Zmyślony
Service and experience designer, design thinking facilitator
She advises on change design and implementation, customer-centric service optimization, and the design of omnichannel interaction systems. She conducts training sessions on the psychology of creativity and innovation culture. HR Director at the Digital Poland Project Center.
“The program allowed me to develop a new strategy for my agency division, the implementation of which hinged on an improved value proposition and three key metrics: the right sales activities, the right target customer, and the degree of market saturation in specific segments. I recommend the latest program in the ICAN Selling™ line to all sales directors!”
“A well-thought-out and continuously refined sales strategy is the key to establishing a market-leading position. It is this strategy that enables us to increase revenue year after year, achieve rapid growth, and undertake new initiatives. ICAN’s programs allow us to successfully achieve our ambitious goals and maintain a stable position in the industry.”
and many others
ICAN Strategic Sales Leadership™
Each participant receives a certificate of completion for the ICAN Strategic Sales Leadership™ program
We are completely confident in the effectiveness of our tools. That is why we assume all the financial risk—you can test the program before making your final decision.
Take part in two sessions (4 days of classes) and see if the program is right for you.
If you decide that this knowledge will not lead to an increase in your company's efficiency— you may withdraw without giving a reason.
We'll refund your entire payment. No hidden catches or complicated procedures.
We're the only ones in Poland to offer you this guarantee. You won't make your final decision until you've seen the program from the inside.
We offer this guarantee because, after 30 years and 40,000 graduates, we know that no one wants to drop out.
Since you have nothing to lose— what's stopping you?
Reserve a seatThe number of spots is limited. Participation is determined on a first-come, first-served basis.
Promotion [fill in promotion details]
30,748.77 PLN (gross)
The price includes a fixed 5% discount for online reservations
The ICAN Guarantee. If, after the first two sessions, you decide that the program doesn't meet your expectations, we'll refund 100% of your participation fee. No questions asked.
Sign up and choose a dateor call: 22 250 11 44
Do you have another question? Give us a call—we'll answer it before you make a decision.
Reserve a seatThat’s because sales today are under pressure from several factors at once: economic uncertainty, changes in customer behavior, growing pressure on margins, and the AI revolution. The program helps sales leaders adapt their teams’ strategies, processes, and competencies to the new business realities.
Yes. This program is not intended for novice salespeople. It is designed for sales directors, sales managers, business owners, and board members who are responsible for sales performance and the growth of the sales organization.
Most training programs focus on sales techniques. This program focuses on building and managing the entire sales system: strategy, customer segmentation, pricing policy, AI, processes, compensation, and team development.
Yes. The program was designed primarily for B2B organizations where sales involve building relationships, managing key accounts, and making strategic decisions.
Yes. Many participants in previous editions are business owners who are personally involved in sales development and want to build more scalable growth models.
AI is not a separate add-on to the program. It is one of the main themes that runs through all the sessions—from customer segmentation and lead generation to sales team management and performance forecasting.
No. This program is designed for sales managers. For sales representatives and line managers, we recommend other ICAN Institute development programs.
The program is designed so that participants can implement solutions gradually between sessions. Typically, this involves a few hours of work each month on implementation tasks tailored to the organization’s specific situation.
Most often, participants cite: streamlining sales strategies, better customer segmentation, improved sales effectiveness, greater control over margins, more effective use of AI, and better collaboration between sales and marketing.
Yes. Many clients designate several people to be responsible for sales, which makes it easier to implement changes within the organization and increases the program's effectiveness.
Please contact us. We’ll help you determine whether the program addresses your organization’s challenges and whether it’s the right program for your company at this stage of its development.
