Andrzej Jacaszek DBA

Experienced sales practitioner and lecturer. He has spent most of his 20-plus year career in senior management in the sales and marketing divisions. He graduated from the Executive Master of Business Administration, University of Minnesota, Carlson School of Management. Since March 2004, he has been a lecturer at ICAN Institute. He specializes in issues of strategic management, sales, marketing, business economics, among others. He has worked for such companies as Medicover Holding BV as Medicover Group Director for Sales and Marketing; Norwich Union as Country Manager of Life and Pensions Operations in Poland; Powszechne Towarzystwo Emerytalne Norwich Union SA as President of the Management Board; TUiR Warta SA as Vice President of the Management Board; Agros Holding SA as Management Board Representative and Agros Group Director for Sales and Marketing; B.P.S. Consultants Poland Sp. z o.o. as Managing Director.

Marek Gliwny

Business practitioner with several years of experience in sales, management and strategy implementation in the banking sector. He worked in the largest and most reputable banks in Poland (including HSBC Bank Polska, BRE Bank SA, Deutsche Bank, Raiffeisen Bank Polska SA). He managed employee teams of various sizes: from field units through regional units to a nationwide network of 160 banking outlets (several hundred sales and customer service employees). While working in director positions at bank headquarters, he developed and implemented the strategy and business model, and modified and optimized sales and customer service processes. Was responsible for sales and financial targets. In addition, raised service quality standards in the branch network and call center. For the past 8 years, he has been providing training as a Certified Professional Business Trainer.

Psychologist by training. Member of the Polish Society of Positive Psychology. Specializes in the practical application of psychology in the work of a manager and in scientifically verified methods of assessing the potential of employees. Graduate of the SWPS University of Humanities and Social Sciences and the Poznań University of Economics (now the University of Economics), the SPIN Technique of Effective Selling program and Huthwaite International. He earned an MBA from US and Manchester Metropolitan University, and is currently earning his psychotherapy certification.

Business trainer with many years of management experience in an international environment. Specializes in conducting development projects for managers and professionals from various industries (nearly 3000 hours in the training room). Consultant in sales management, communication and negotiation, motivation and commitment, and changing organizational culture and improving employee engagement. Expert in business awareness development.

Grzegorz Lapinski

In his 24 years of practice, he held a number of positions on the management and supervisory boards of multinational corporations. He held the position of vice-president of the board at Polskie ePłatności SA - now a company of the international Nets Payments Group where he was responsible for sales, marketing and customer retention. Previously he was associated with First Data/PolCard, where he served as vice president of the board and general manager of the sales division, as well as chief financial officer and president of First Data Poland Holding. He was responsible for the following markets: Poland, Greece and the Baltics. He was involved in the consulting industry for 10 years, working at Ernst & Young (EY) as a Senior Manager. He gained his professional experience both in Poland and abroad, working for 7 years in the Netherlands, the United States, Greece and Ireland.

He is a graduate of the Faculty of Production Engineering at Warsaw University of Technology. He holds an Executive MBA from the University of Chicago Booth School of Business. In addition, he is an associate member of the Association of Chartered Certified Accountants (ACCA) and a fellow of University College Galway.

Agnieszka Węglarz

Her specialties include business models, segmentation, value proposition, and consulting sales. She works mainly with IT companies and has extensive experience in B2B. She conducts consulting projects with clients and collaborates as a lecturer and expert with management education companies. Since 2019, she has also been actively working with the start-up community as an expert in the international Business Model Mastering Program organized by Google For Startups Campus in Warsaw.

Dominika Pikul

Consultant in the application of neuronaka in business, trainer of training and development programs specializing in optimization of intellectual skills and cognitive functions (including concentration, motivation, innovation). Expert in the field of neurodiversity - building a workplace where every brain has the opportunity to thrive and reach its potential.

More than 15 years of experience working for corporations in Poland and the UK gives her a unique insight into organizational culture and the needs of her clients. She holds a degree in Neuroscience and Mental Health Psychology (King's College London). Academically, she studies the neurobiological basis of creativity and flow state.

Grzegorz Furtak

Founder of pricingLAB, a consulting firm specializing in pricing. Helps B2B and B2C clients generate more revenue from their prices through pricing optimization based on advanced numerical analysis and behavioral pricing. He specializes in pricing, revenue management, sales, psychology and behavioral economics.

He supports clients through: pricing analysis and research, consulting on: pricing strategies, designing pricing logic, determining optimal pricing and pricing models, effective price communication and promotions.

In his projects, he researches and models - as if in a laboratory - how to optimally align prices with the perceived value of products and services and with changing market conditions and customer expectations. He uses a wide range of sources of pricing information, i.e. customer surveys, numerical analysis of historical data, pricing experiments, and helps implement similar comprehensive approaches to pricing.

As part of his consulting and training activities, he has implemented pricing optimization projects for Inter Cars, Animex, Michelin, Topex Group, Schneider Electric,, Żabka, Lewiatan, Media Expert, Bat Grupa PSB, Astor, among others.

Ewa Szejner

Certified Business Negotiator (Certification ID: CIPN2150846742), Mediator included in the list of permanent court mediators, Practitioner with several years of experience in Purchasing, Contract Management Expert. Author of the book "Negotiate, Woman!" published in 2016 by Burda Publishers and www.poradniknegocjatora.pl. She has more than 20 years of professional experience in industries such as pharmaceuticals, medical equipment, FMCG (cosmetics, cleaning products, alcohol, cigarettes), publishing market. He combines experience gained in retail, wholesale and distribution areas. He conducts group training sessions on negotiation, as well as one-on-one sessions, for audiences at different levels.

Dr. Iwo Zmyślony

She helps change in a world of permanent change, manage motivation in crisis, improve service and experience quality, develop non-automotive competencies of the future and a client-centric culture of innovation. He has more than a dozen years of experience in innovation process management, client-centric service design and transformational consulting for change leaders in business and non-profit organizations.

Joanna Burdek

She has 17 years of experience in marketing. Author in trade magazines Marketer+, New Marketing and speaker at conferences (Mobile Trends, EastMedia, SemKRK. Co-author of the first book in Poland "Neurocopywriting", publisher: Marketer+. Certified brand strategist.

It helps create messages that go straight to the brain. This makes companies easier to recognize, faster to choose, more attractive to customers. She specializes in creating brand strategies and neurocommunications. She has worked with brands such as Continental, Nutella, Wawel Castle, Multikino, O bag, Woman in Technology Foundation. Lecturer. She teaches brand strategy and the author's faculty "Neurocopywriting" at the Pontifical University.

She trains marketing, sales teams in neurocommunication and "digital detox" - how to reclaim your brain (in the world of the Internet) and increase efficiency in life and work. She is an author of brand strategies. She knows how to build strong, distinctive brands that customers trust and choose. Her training courses are described as "world-class" and "deadly concrete."

In his work he uses knowledge of the brain and behavioral errors. He believes that marketing should bring sales to the company, not just a (good) image.