Founder of pricingLAB, a consulting firm specializing in pricing. Helps B2B and B2C clients generate more revenue from their prices through pricing optimization based on advanced numerical analysis and behavioral pricing. He specializes in pricing, revenue management, sales, psychology and behavioral economics.

He supports clients through: pricing analysis and research, consulting on: pricing strategies, designing pricing logic, determining optimal pricing and pricing models, effective price communication and promotions.

In his projects, he researches and models - as if in a laboratory - how to optimally align prices with the perceived value of products and services and with changing market conditions and customer expectations. He uses a wide range of sources of pricing information, i.e. customer surveys, numerical analysis of historical data, pricing experiments, and helps implement similar comprehensive approaches to pricing.

As part of his consulting and training activities, he has implemented pricing optimization projects for Inter Cars, Animex, Michelin, Topex Group, Schneider Electric,, Żabka, Lewiatan, Media Expert, Bat Grupa PSB, Astor, among others.