Gain an edge as the rules of the game change from month to month

Session description

This session teaches participants how to design resilient and flexible strategies. Participants will learn tools for identifying weak signals, developing extreme scenarios, and assessing the strategic consequences of various choices. We discuss the impact of geopolitics, technological breakthroughs, and other factors on long-term management decisions. We demonstrate how to manage strategic options and create strategies that are resilient to unpredictability.

Skills being developed

• Developing strategic scenarios.
• Working with weak signals.
• Assessing the impact of geopolitics on business.
• Creating strategic options.
• Analysis of the robustness of management decisions.
• Creating a "radar" of warning indicators for management.

Results for the participant

• The ability to design strategies that can withstand extreme scenarios.
• Tools for monitoring the signals of the future.
• Willingness to make long-term decisions despite a lack of data.
• Greater confidence in making strategic decisions.

Session description

This session demonstrates how artificial intelligence is transforming the way businesses operate—from value creation models, through processes and supply chains, to customer relationships and competitive advantages. Participants learn to identify elements of a business model that are susceptible to automation, augmentation, or complete reconfiguration. We analyze examples of companies that, by leveraging AI, have created entirely new sources of revenue.

Skills being developed

• Diagnosis of the impact of AI on the company's business model.
• Mapping processes for automation and augmentation.
• Creating an AI-ready business model.
• Assessment of the Risks and Costs of AI Implementations.
• Identifying new sources of value.
• Implementing changes to the business model.

Results for the participant

• Understanding which elements of the business model require transformation.
• A concrete plan for implementing AI in your company.
• Greater technological and strategic awareness.
• Readiness to build new competitive advantages based on AI.

Session description

This session teaches participants how to build a modern competitive strategy in a world of industry convergence, changing customers, and evolving technologies. We discuss methods for defining competitive advantage and designing a value proposition based on customers’ real needs. Participants learn to combine positioning, innovation, and competitive analysis into a coherent, forward-looking strategy.

Skills being developed

• Creating a competitive advantage and a value proposition.
• Competitive Analysis in Dynamic Industries.
• An Assessment of Rational and Irrational Competition.
• New generation positioning techniques according to April Dunford's methodology.
• Designing a competitive strategy with respect to the customer and product portfolio.
• Working with client data and insights.

Results for the participant

• A clear, unique value proposition for the company itself.
• Better market and strategic decisions.
• Strengthening competitive advantages.
• A clear positioning relative to the market.
• Laying the groundwork for effective marketing and sales communication of the company's value proposition .

Session description

This session presents strategic management as a decision-making process at various levels of the organization. It outlines the main criteria for the quality of decision-making processes and pays particular attention on the impact of complexity and uncertainty on decision-making at both the organizational and individual levels (the Cynefin model). Decision-making ethics and decision-making authority play an important role in the digital age.

Skills being developed

• Decision-making techniques under conditions of uncertainty.
• Adapting decision-making processes to the situational context.
• Team Decision-Making.
• Allocation of Decision-Making Authority – Centralization and Delegation of Decisions.
• The use of decision heuristics as tools for making quick decisions under conditions of incomplete information.

Results for the participant

• Better, faster decisions when information is incomplete.
• Fewer conflicts regarding decision-making authority.
• Reducing cognitive biases.
• The ability to test strategic hypotheses.
• Greater confidence when making difficult choices.

Session description

This session demonstrates how organizational culture shapes strategy implementation. Participants learn to align strategy with culture and structure to reduce resistance and accelerate change. We discuss how leaders, through their day-to-day decisions, become the primary drivers of organizational culture. We introduce methods for assessing the current and desired cultures, as well as the use of data and AI to monitor the organizational climate.

Skills being developed

• Building a culture of accountability and strategic behavior.
• An Analysis of the Current Culture vs. the Desired Culture and the Alignment of Strategy, Culture, and Structure.
• Using AI to Rapidly Study Organizational Climate and Behavior.
• Creating an adaptive and pro-entrepreneurial environment.
• Strategic communication by leaders and reinforcing behaviors as carriers of culture.

Results for the participant

• More effective implementation of the strategy by eliminating cultural barriers.
• The ability to identify and address gaps between the current culture and the desired culture.
• Greater adaptability of teams and lower inertia.
• Better use of AI to monitor organizational climate.
• Building a culture that accelerates change and fosters accountability.

Session description

This session focuses on how companies can improve profitability through pricing strategies and strategic cost management. We show how pricing can quickly increase revenue without changing the product, while at the same time consciously managing costs to gain a sustainable advantage. We discuss the differences between tactical and strategic approaches to cost management.

Skills being developed

• Designing an effective pricing policy and eliminating pricing errors.
• Modern pricing models (value-based, dynamic, subscription).
• Strategic cost management – identifying value, prioritizing costs, the “zero-based” approach.
• Reducing non-strategic costs and identifying stranded costs.
• AI-supported revenue and margin management.

Results for the participant

• The ability to combine pricing strategy and cost structure to quickly improve profitability.
• Using AI to analyze costs, scenarios, and pricing recommendations.
• Efficient design of new pricing and revenue models that ensure a stable margin.
• Improving the P&L through informed pricing and cost decisions.

Session description

This session teaches participants how to design a modern sales system (structure, processes, infrastructure) in the age of AI and automation. Participants will learn the principles of building sales processes and how to integrate technology and data. We’ll show you how to implement new concepts, such as contextual selling, co-creation with customers, and the role of AI in sales management.

Skills being developed

• Understanding changes in buying and selling in today's markets.
• Tailoring sales to the customer's situational context (simple, competitive, complex, transformational).
• Designing modern sales processes.
• The Use of AI in Sales.
• Creating a new division of roles within sales teams.
• Funnel and Conversion Management.

Results for the participant

• Improved effectiveness of sales processes.
• The ability to implement AI and automation tools.
• A new role structure for revenue teams.
• Improving operational efficiency.

Session description

This session demonstrates how to combine organic growth, partnerships, investments, innovation, and mergers and acquisitions into a cohesive strategy for maximizing company value. We discuss portfolio management initiatives in uncertain conditions, barriers to growth, and ways to overcome them. We show how AI can both create and destroy company value.

Skills being developed

• Growth portfolio management.
• Valuation of Projects and Investments.
• M&A Approaches and Strategic Alliances.
• Building Synergy and Integration.
• Maximizing the value of the company.
• Understanding Company Valuation Methods: Their Advantages and Disadvantages.
• Valuation Methods for Assessing Innovative Investments.

Results for the participant

• Conscious management of growth paths.
• Avoiding mistakes that undermine a company's value.
• The ability to assess the cost-effectiveness of initiatives.
• Increasing the value of the company.
• The ability to create synergies among the various factors that contribute to a company's value.

Session description

This session explores how AI is redefining customer journeys, segmentation, and marketing analytics. Participants learn how to design data-driven marketing and foster cross-functional collaboration, in line with the new concept of customer lifetime value. We present marketing as a function that coordinates the work of various departments, which requires the implementation of new structural solutions within the company.

Skills being developed

• Data-driven marketing.
• Customer journey analysis.
• AI-based segmentation.
• Integration of marketing with sales and other key functions (customer service, IT, etc.).
• Building a New Role for Marketing Within the Company.
• AI Tools in Marketing—Their Applications and Risks.

Results for the participant

• The ability to design modern marketing strategies.
• Improving collaboration among key functions.
• Better data-driven decisions.
• Increased effectiveness of campaigns and initiatives.

Session description

This session demonstrates how to create an innovation system that combines exploration, experimentation, and the implementation of new products. We show how to integrate innovation with strategy. Participants will learn about the role of AI in accelerating innovation processes and the tools that support innovation pipeline management. We present methods and processes that can be applied in companies of various sizes and deliver quick results.

Skills being developed

• Innovation system management.
• Techniques for rapid experimentation.
• The Use of AI in Innovation Processes.
• Creating AI-augmented solutions.
• Designing new products and services.
• Fostering Pro-Innovation Attitudes in Leadership Practice.

Results for the participant

• Selecting the right type of innovation based on the company's size and competitive position.
• The ability to accelerate innovation.
• Better decisions regarding development projects.
• The ability to launch new products that have a good chance of succeeding.
• Creating competitive advantages based on innovation.