Location: Warsaw, Krakow, Wroclaw, Gdansk, Poznan

Format: stationary

: A Practical Alternativeto an MBA Program

Today, a company’s success depends on leaders who can see the bigger picture— by looking at the business as a whole and integrating its various functions. This program shows how to do this and make the transition from department manager to organizational leader.

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Money-back guarantee after 2 sessions

4.88/5

program evaluation

13

class sessions

50+

implementation tools

30+ years

ICAN trains leaders

They trusted us

Market context

Managing just a part of the company is not enough enough

Today , a company’s success is determined by leaders who can take a broader view—looking at the business as a whole, combining different perspectives, and operating in a complex, uncertain environment. Leaders are facing an unprecedented level of volatility. Geopolitical crises, the energy transition, rising customer expectations, and the technological revolution are making predictability virtually nonexistent.

A modern manager cannot limit themselves solely to their area of expertise. To be effective operate, they must become a strategist, a leader in collaboration, and a promoter of innovation. It is essential to have a shared business vocabulary, an understanding of how the entire company operates, and the ability to recognize the connections between strategy and day-to-day decisions.

Why is this so important?

According to research published in the *MIT Sloan Management Review* and the *Harvard Business Review* , the biggest barriers to corporate growth today are:

Technology Without a Strategy

Management lacks the ability to combine technology and strategy, which means that investments in new solutions do not translate into growth.

Silos Instead of Collaboration

Insufficient collaboration between business functions leads to information chaos and slows down the achievement of goals.

Free choices, free development

Silo-based decision-making and a slow pace of adaptation cause companies to respond to changes too late, missing out on business opportunities.

Solution

Discover ICAN Management™

A program focused on strategic management of the entire business in the age of AI. It equips managers with strategic management skills and tools. It teaches participants how to view the development of an organization holistically, integrating various business functions: leadership, strategy, sales, and communication.

40000+

trained managers

13

two-day sessions

30

years of experience at ICAN

Learn about the program

Why ICAN Management™

6 reasons why this program will change your approach to management

The new edition of ICAN Management™ is more than just a training program—it’s a transformation that changes the way you think, make decisions, and act as a manager.

1

Personalization with Actual Implementation

Not just theory, but tools tailored to you and your business. Customized projects, implementation support, and consultations ensure that the program delivers immediate results—from personal development to concrete business outcomes.

2

A practice that works from day one

Each session concludes with solutions you can immediately apply within your team. By integrating theory with practice, you gain a competitive edge, because this knowledge doesn’t end up gathering dust—it goes straight into your day-to-day work.

3

An Innovative Formula for the Digital Age

AI, digital learning, case studies, and simulations—all the latest methods in one place. You’ll learn the way the world’s top leaders work: through experience, interaction, and hands-on challenges.

4

Networking with the Leaders of the Future

You’ll meet managers who—just like you—want to succeed in a world of uncertainty. It’s not just an opportunity to share experiences, but also a source of inspiration, connections, and business partnerships that often last longer than the program itself.

5

The latest trends and ready-to-use tools

From leadership in the age of AI to building agile teams—you’ll gain the knowledge that leaders need today, not tomorrow. The program is based on global insights and the unique resources of *MIT Sloan Management Review Polska*.

6

Multidimensional Development of a Manager

ICAN Management™ provides you with a comprehensive set of skills that will help you become a leader of the future—no matter what industry you’re in. From team management and fostering a culture of collaboration to strategic thinking.

Program Results in Numbers

71,9%

Graduates have improved their effectiveness in achieving goals and managing teams

82,5%

Participants use the tools they acquired through the program on a daily basis

77,2%

has improved its effectiveness in the area of strategic initiatives

4.6/5

This is how participants rated the practicality of the knowledge they received

Source: Report titled “Business Results After the Management™ Program,” 2022.

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Methodology and tools

How We Work in the program

More than 50 implementation templates and AI tools supporting every area of management—this is the foundation on which we build managers’ practical skills.

ICAN Institute

The ICAN Methodology: Practitioners for Practitioners

ICAN Management™ was founded in 1999 based on a single question: how to create a management development program that is painfully practical, provides concrete implementation tools, and fits our reality. Each edition is updated to address the biggest challenges faced by managers in Poland.

20% theory and concepts - 80% practice
Over 50 implementation tools: templates, diagrams, worksheets
A database of case studies from Poland and around the world
Business games, simulations, quizzes, and online tools
30/60/90-Day Action Plan for Program Completion

+

AI

AI in every episode of the show

This new edition shows how artificial intelligence is transforming management—from strategy and finance, through customer engagement, to leadership and team management. AI accompanies participants from the first session to the last as a practical work tool, not just a technological add-on.

AI is present from start to finish—in every session and on every topic
Session 3 – A special workshop focused on specific AI tools from the perspective of a manager's work
The Concept of the AI-Augmented Manager: Me / Team / Organization / Ethical AI
The "Human + AI" Model in Innovation, Communication, and Negotiations

Synergy effect

We provide participants with the latest management insights from global sources, adapted to the Polish context—and only proven solutions that can be implemented immediately within the company.

Learning by Doing

Knowledge that stays with you because you experience it, not just hear about it

We teach using the method of experiential learning —we combine games and business simulations with the analysis of authentic case studies. This gives every concept an immediate practical dimension and makes it easier to apply it to your managerial challenges.

Business Simulations

You test your decisions and ways of thinking in a safe environment—you immediately see their consequences, learn from your mistakes, and draw conclusions from them.

Example: Finance4Business Simulation

Workshops and Team-Building Activities

Together with your group, you tackle a task that requires collaboration, the division of roles, and quick decisions based on incomplete information—you learn how leadership styles and trust influence the team’s performance.

Examples: Building a Tower, Strategy Is the Art of Choice – Vito Corleone, A Lesson in Strategy from the Race to the South Pole

Case Studies

You analyze real-world management dilemmas faced by Polish and global companies, working step by step to find the best solution. This is one of the most effective methods for developing managers in the world.

Examples: Rebread, Nowel, Brainly, and Glov case studies

Diagnostic test

Are you ready to move from managing a part of the company to managing the entire business?

This test does not measure knowledge. It shows how wide the gap is between the way you manage today and the requirements of a higher level of accountability in an era of uncertainty and AI.

20 statements · 4 dimensions · approx. 5 minutes · score 0–60 with immediate interpretation

ICAN Management™ 2026 Diagnostic Test

For whom

For leaders who want to manage the entire business, not just a part of it

The program is designed for leaders who are looking for tools to lead in uncertain times and who want to develop key competencies in the area of organizational management.

Middle and senior managers

They lead a team, but feel that their current skills are not enough for a role that involves responsibility for the entire organization. They want to understand other areas of the company and think strategically.

Leaders and business owners of companies in the growth or transformation phase

They manage an organization that is changing rapidly. They need proven tools to grow the company systematically and for the long term.

Successors in Family Businesses

They are preparing to take over a company built on the intuition of the previous generation. They want to step into this role with specific managerial skills, not just based on their observations of the business.

CEOs and owners of small and medium-sized enterprises who have managed their businesses intuitively until now

They have experience, but have never participated in a program designed to organize their knowledge. They are looking for a way to base their decisions on proven models, not just on hunches.

Managers Considering an MBA

They see value in formal professional development, but have reservations about traditional MBA programs. They are looking for a shorter, more practical alternative.

Participant Profile

Owners: 43%
Managers 41%
Directors / CEOs 16.5%

Over 6,000 graduates from 1,200 companies

This program is NOT for you if:

Are you looking for a short training session and a quick dose of inspiration?
You expect ready-made solutions without having to get involved yourself
Would you rather become an expert in one narrow field?
You view training as an end in itself rather than a tool for change
You're looking for a diploma, not a real change in management

This program IS for you if:

You want to manage proactively, not just react
Are you ready to work on your leadership skills?
You're looking for lasting change, not just a temporary boost in motivation
Do you want to implement new tools and methods at your company?
Are you looking for a community of leaders dedicated to long-term growth?

Do you recognize yourself in any of these profiles? If so, that means this program is perfect for you.

Schedule a call

Money-back guarantee after 2 sessions

Learn more

Everything you need to know— all in one brochure

Download the free brochure for the ICAN Management™ 2026 program and learn more.

Surprising facts about MBA programs.
Description of the AI-Augmented Manager Model.
A detailed overview of each session.
Program price and schedule.

Download the brochure

ICAN Management™ 2026 Brochure

Comparison of Options

An MBA or ICAN Management™? See which one is better for you

When planning their professional development, many managers consider an MBA program or various courses. There are many options available on the market, but most of them are focused on the process of acquiring knowledge rather than on applying it to everyday management practice .

MBA Programs vs. ICAN Management™ — A Comparison of Options

	Typical MBA Programs
Approach	A theoretical approach to management. Individual subjects are taught separately, in isolation from one another.	A practical approach to business. A multifaceted perspective that takes into account the company as a whole.
Flexibility	Mostly a rigid schedule with no option to make up missed sessions or adapt the program to the participant.	Access to the latest management ideas, adapted to Polish conditions.
Implementation Tools	Most often, they are too far removed from business practice, and lack implementation tools.	Over 50 implementation tools in the form of templates, diagrams, and worksheets. It allows you to implement the discussed methods in your company right away.
Instructors and Teaching Methods	Lectures given by faculty members do not take into account adult learning styles. The classes lack variety.	Practitioners for practitioners. Numerous quizzes, games, business simulations, and online tools. The largest database of case studies from Poland and around the world.
Duration	24 months. For many people, the MBA program is exhausting and often leaves them with little time for their loved ones or to pursue their passions.	12 months. As many as 79% of graduates believe that the format of the classes is not difficult to balance with their current responsibilities.
Up-to-date knowledge	11–13 years—according to experts, that is the average duration of a specialized MBA program.	Up-to-date — each edition is updated to address current management challenges and enriched with new case studies .
Results	We are seeing an overabundance of programs and graduates with MBAs. A degree does not guarantee a promotion—except in cases where a company requires it.	Graduates noted asignificant increase in effectiveness in the following areas: strategic initiatives (77.2%), team management and goal achievement (71.9%), and communication (70.2%).

Source of graduate data: Report titled “Business Outcomes After the Management™ Program,” 2022.

24 months of theory or 12 months of hands-on experience, that pays off right away?

ICAN Management™ is a practical alternative to an MBA program—shorter, more flexible, and built around tools that you can implement in your company starting from the very first session.

Get ready to take on a leadership role across the entire organization

Gain the knowledge and tools you need to manage your entire business.

Schedule a call

Money-back guarantee after 2 sessions

Program Outcomes

New Competencies specific benefits for the manager and the company

Competence	What Does a Manager Gain?	What Does the Company Gain?
Strategy: environmental analysis, decision-making under uncertainty.	The ability to anticipate trends and develop adaptive strategies.	Leaders who build competitive advantages and respond more quickly to change.
Leadership: adaptive, transformational, inspiring teams.	Greater self-confidence, the ability to lead a team through crises.	Increased engagement, lower turnover, better transformation outcomes.
Management Finance: Analysis of reports, projects, and investments.	Credibility in discussions with management/investors, confidence in financial decisions.	More strategic investments, better resource management, and increased company value.
AI and Data: AI-Augmented Manager.	Faster and more accurate decisions, more room for leadership.	Greater process efficiency, better use of data.
Innovation: humans + AI, creativity.	Developing Creativity and Facilitating Innovation in a Team.	The company's greater ability to adapt and implement new solutions.
Communication and Negotiation: storytelling, BATNA/ZOPA, AI in communication.	Effectiveness in communicating with the team, partners, and clients.	Greater bargaining power, a better reputation, stronger business relationships.

Schedule a call

Money-back guarantee after 2 sessions

Program

13 integrated thematic sessions

The program includes 12 two-day training sessions held once a month, as well as an additional kick-off session. We also offer Reconnect sessions for graduates after the program has ended.

Structure of the ICAN Management™ 2026 Program

What You'll Learn

Adaptive management based on early detection of trends and weak signals
A shift away from linear plans toward data analysis, rapid experimentation, and iteration
Learning by Doing
The Use of AI to Support the Interpretation of Complex Processes and Decision-Making

Skills being developed

Analysis of the environment and changes
Strategic thinking in complexity
Using AI in trend analysis
Flexible scheduling
A Proactive Approach to Change

Results for the participant

Responding more quickly to turbulence and uncertainty
Designing Flexible Plans
Better Risk Management
Making Better Decisions
Competitive Advantage Through AI – Faster Identification of Trends and More Effective Implementation of Actions

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Key Strategic Challenges: Where to Compete and How to Win
Decisions Regarding Customers, Products, and Competitive Strategies
The Most Common Strategic Dilemmas and How to Resolve Them Using Data and Scenario Analysis
The Concept of an “Open Strategy” and the Role of Managers at Various Levels in Its Development
Using AI to Analyze, Simulate, and Test the Effects of Choices

Skills being developed

Thinking about strategy as integrated choices
Solve key strategic dilemmas
Making decisions about customers, products and competitive bases
Involving the organization in the open strategy process
Creating Options as the Foundation for Innovation and Competitive Advantage
Using AI to simulate and test alternatives

Results for the participant

Making consistent and interconnected strategic decisions
Better prioritization and allocation of resources
Greater team involvement in the strategy process
A lower risk of making wrong and costly decisions
Combining managerial intuition with objective data analysis through AI

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Cascading Strategies—From the Company-Wide Level to the Functional and Operational Levels
The Importance of Cross-Functional Alignment and Translating Strategy into Specific KPIs
Management-by-Objectives Models: MBO, Balanced Scorecard, SMART, FAST
Differences Between Leading and Lagging Indicators
Updating the strategy using AI for monitoring and forecasting

Skills being developed

Cascading strategies
Ensuring horizontal consistency
Translating goals into KPIs
Knowledge of MBO, BSC, SMART, FAST models
Use of lead and lag indicators
Adapting strategies to changes
Use of AI in monitoring and forecasting

Results for the participant

Translating Strategy into Day-to-Day Activities and KPIs
Greater cohesion among teams and departments working toward a common goal
Faster response to market changes and warning signs
Better monitoring of goal achievement by linking strategies to metrics
Informed management decisions based on AI monitoring and forecasting
Greater effectiveness in implementing strategies
Treating strategy as a dynamic, constantly evolving process

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

The Evolving Scope of a Manager’s Responsibilities—From Self-Management to Leading a Team to Participating in Digital Transformation
The Concept of the AI-Augmented Manager
AI tools that take over some analytical and operational tasks
Ethical Issues and Responsibility Toward Algorithms
Building a Culture of Mindful AI Use

Skills being developed

Self (self): AI as a co-thinking partner and decision-making assistant
Team (team): using AI to diagnose talent and engagement
Organization (organization): participation in digital transformation and culture of responsible use of technology
AI-Augmented Manager: increasing efficiency and relieving routine tasks
Ethical AI use: responsible management of data and algorithms

Results for the participant

Using AI as a tool to support daily decisions and teamwork
Greater operational efficiency
Relief from analytical and administrative tasks
More room for strategic and leadership initiatives
Building the Team's Trust in Technology
Implementing AI in an Ethical and Responsible Manner
Preparing to Be a Leader Who Combines Technology with Human Potential

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

The Kouzes and Posner Model (The Leadership Challenge) and the Five Practices of an Effective Leader
Assessing Your Own Leadership Style
Adaptive Leadership: Effective in Conditions of Uncertainty
Transformational leadership that mobilizes an organization for groundbreaking change

Skills being developed

Striking a Balance Between Management and Leadership
Applying the Five Leadership Practices
Self-Reflection and Assessment of Leadership Style
Adaptive leadership under uncertainty
Transformational leadership in change processes
Inspiring and empowering the team

Results for the participant

Strengthening Leadership Skills in Times of Uncertainty and Change
The ability to inspire people to take action and grow
Strengthening Team Engagement and Accountability
Ability to lead an organization through transformational processes
Greater confidence in decision-making and attitude modeling
Building a Culture of Collaboration and Resilience to Future Challenges

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Strategies for Attracting and Retaining Talent – EVP and Employer Branding
Managing Multigenerational Teams
Personalized Approaches to Employee Development: Coaching, Reskilling, and Upskilling
The SCARF Model and the Concept of Psychological Safety
The Role of AI in HR – Identifying Talent Faster and Supporting Their Development

Skills being developed

Recruitment and retention strategies
Managing a multi-generational workforce
Personalized learning, coaching, mentoring
Reskilling and upskilling
Building psychological security
Creating a brain-friendly workplace
The use of AI in HR
Preparing employees for future roles

Results for the participant

Creating an Attractive Work Environment and Retaining Talent
More Effective Recruitment Processes Through Better Alignment of Candidates with Company Culture
Higher employee retention based on a sense of security and realistic career paths
Making More Effective Use of a Team's Potential Through Coaching and Mentoring
Greater employee engagement and loyalty thanks to a clear EVP
Better preparing organizations for future challenges through AI in HR, reskilling, and upskilling

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Strategies for Managing Different Types of Teams
Ways to Stimulate Innovation
The Role of Motivation, Psychological Safety, and Organizational Culture in Building Engagement
Change Management – The Leader as an Agent of Change Balancing Vision and Execution
Psychological Aspects of Change and Change Management Models
The Role of Communication as a Tool for Mobilizing People

Skills being developed

Management of teams of different types
Stimulating innovation
Building commitment and trust
Designing and measuring culture
Acting as a change leader
Application of change management models
Communication as a catalyst for change

Results for the participant

Leading a team through a process of change while maintaining a high level of engagement
Implementing change models that minimize resistance
Building a Culture of Trust and Collaboration That Supports Innovation
Communicating Your Vision and Priorities to Your Team More Effectively
Motivating the Team in Times of Uncertainty
Preparing an organization for constant change by engaging people

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

“The New Science of the Customer” – Neuroscience and Behavioral Economics
Developing value propositions and positioning strategies linked to profitability
The Evolution of Buying and Selling Processes in the Digital Age
The Role of Marketing and Sales in a Customer-Centric Model
Best Practices in Loyalty Management, Personalization, and Customer Engagement
The Role of AI in Hyper-Personalization and Predictive Marketing

Skills being developed

The use of neuroscience and behavioral economics
Building a value proposition and positioning
Analysis of purchasing processes
Loyalty and customer relations
Customer-centric organization
Integrate marketing and sales activities
AI in hyper-personalization
Mapping the customer journey
Branding as a tool for growth

Results for the participant

Mastering tools for customer- and customer-experience-oriented communication
Increased team effectiveness through a better understanding of customer needs
Integration of Sales and Marketing Activities
Improving a Company's Reputation Through a Consistent Market Message
Building loyalty and long-term relationships with customers
Effective Implementation of an AI-Supported Customer-Centric Strategy

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Developing a message that enhances effectiveness, motivation, and reputation
Internal Communication: Business Dialogue, Clarity of Communication, Active Listening, Ethical Persuasion
External communications: social media presence, LinkedIn, employer branding, personal branding
Self-reflection, dialogue exercises, and a plan for developing a digital image

Skills being developed

Productive business dialogue
Techniques of ethical persuasion
Internal communication and a culture of trust
Media presence and public speaking
Developing a professional profile on LinkedIn
External communication for sales and relationship building
Employer branding
Integration of digital tools in communication

Results for the participant

Communication that enhances team effectiveness and the company's reputation
Greater clarity and consistency in internal communication
The ability to inspire and motivate through dialogue and active listening
Better personal and organizational branding, especially on LinkedIn
Strengthening the employer brand to support talent recruitment and retention
Making More Effective Use of External Communication in Sales and Negotiations

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

The Processes of Creating Company Value—From the Business Model to Intangible Assets
Business Valuation Models
Analysis of financial statements: balance sheet, income statement, cash flow statement
Ratio Analysis: ROE, ROI, ROIC, EBITDA, Debt Ratio
Budgeting and Alternative Approaches (Beyond Budgeting)
The "Profit4Business" business simulation game, which demonstrates the impact of managerial decisions on a company's performance

Skills being developed

Understand the value drivers of the company
Valuation models and financial analysis
Management of tangible and intangible assets
Balance sheet, earnings and cash flow analysis
ROE, ROI, ROIC, EBITDA, debt ratio ratios
Budgeting and control of deviations
Beyond budgeting
Practical financial decisions (business game)

Results for the participant

Understanding how managerial decisions affect a company's value and financial performance
Greater financial literacy
Ability to interpret reports and metrics
Making decisions with a view to creating value for owners and stakeholders
Hands-on experience in simulating the effects of decisions through a business game

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

The Relationship Between Strategy, Projects, and Associated Costs
Investment Evaluation Methods: Payback, IRR, NPV – Advantages and Limitations
Analysis of Significant Costs
Activity-Based Costing (ABC)
Workshop on Project Evaluation and the Use of Cost Analysis in Strategic Decision-Making

Skills being developed

Linking projects to the strategy
Knowledge of project evaluation methods
Integration of financial and strategic analysis
Identification of significant costs
Application of activity-based costing (ABC)
Practical use of economic analysis

Results for the participant

Assessing the profitability of projects and investments using financial tools
Combining Financial Analysis with the Strategic Dimension
Making More Informed Investment Decisions
Minimizing Financial Risks and Errors
Effectively justifying decisions to the board of directors or investors
Immediate application of the methods learned within the organization

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Avoiding Obstacles to Team Creativity
Balancing divergent thinking (idea generation) and convergent thinking (selection)
Creating an environment conducive to the generation of new ideas
Creativity Techniques and Problem-Solving Tools in Strategic Projects
The Role of AI as a Creative Partner
Building a "Human + AI" Culture of Collaboration

Skills being developed

Developing Individual and Team Creativity
Divergent and convergent thinking and the ability to move between them
Practical use of AI in innovation and problem-solving processes
Leading the team in creative and innovative processes
Creating an environment conducive to experimentation and implementation of new solutions

Results for the participant

Bringing Together Human Creativity and Technology
Faster idea generation and selection
More Effective Solutions to Business Problems
Fostering Innovation Within the Team
Implementing a “human + AI” culture
Creating a work environment that supports experimentation and learning
Preparing to Be an Innovation Leader

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

What You'll Learn

Types of Negotiations and a Step-by-Step Process (BATNA)
The Psychology of Conversation, Building Understanding and Relationships
The Role of AI in Developing Negotiation Scenarios
Case studies, simulations, and negotiation training sessions
Program Summary and Creation of an Individual Development Plan
30/60/90-Day Action Plan – Goals, KPIs, Obstacles, and Ways to Overcome Them

Skills being developed

Preparation for negotiations
Selecting a negotiation strategy
Talks under pressure
The use of AI in negotiations
Self-reflection and development design
Combining strategic and operational knowledge
Practical implementation tools
AI in action learning

Results for the participant

Practical skills for conducting negotiations in various contexts
A Ready-to-Implement Plan for Personal Development
Greater effectiveness in reaching agreements
Better Management of Business Relationships
Consistent Pursuit of Development Goals
Faster adoption of new skills thanks to the 30/60/90-day plan and AI support

Prework and Implementation Assignment "Knowledge Bite" from the session Digital learning, consultations, and sharing experiences

ICAN Personal Learning Cloud™

One-year access to over 50 online training courses, the archives of “MIT Sloan Management Review Polska” and “Harvard Business Review Polska,” and the ICAN Alumni Club, which hosts regular events for program participants.

Schedule a call

Practitioners for Practitioners

Workshop Facilitators — practitioners and experts

We provide only proven solutions that can be implemented immediately in your company. The sessions are led exclusively by experienced consultants, based on original materials and studies from the ICAN Institute—the publisher of “MIT Sloan Management Review Polska.”

Dr. Witold Jankowski

Dr. Witold Jankowski

President of the ICAN Institute, Strategic Consultant

A lecturer and business practitioner, he is one of the most experienced strategic consultants in Europe. He is the founder of the ICAN Institute and a co-founder of the magazine “MIT Sloan Management Review Polska.” As an advocate for the dissemination of knowledge, he has initiated numerous meetings with world-renowned experts in leadership, sales, and innovation that have been groundbreaking for Polish business. He has collaborated with companies such as AstraZeneca, BNP Paribas, Benefit Systems, Continental, CITI Bank, Goodyear, ING, Gaspol, Shell, Tauron Polska Energia, and Veolia Poland.

Dr. Patrycja Olchowska

Dr. Patrycja Olchowska

Lecturer and business professional specializing in innovation management

For the past 10 years, she has been advising entrepreneurs on how to create and develop new products and services by engaging a broad range of stakeholders, as well as how to manage multidisciplinary teams. She is a project manager who works with the Agile and Prince 2 methodologies, and an academic lecturer. She has collaborated with startups, investors, universities, and entrepreneurs from various industries as a consultant and key executive. She served as a pro-innovation advisor to the Business Environment Agency at the Ministry of Technology and Entrepreneurship.

Andrzej Jacaszek DBA

Andrzej Jacaszek DBA

Vice president and managing director of ICAN Institute

From 2004 to 2005, he served as Deputy Minister of Finance of the Republic of Poland. He specializes in strategic management, sales and marketing processes, and leadership models in complex market environments. He gained his business experience as a top executive at numerous companies. He has worked, among others, for Medicover Holding BV as Group Director of Sales and Marketing; for Norwich Union as Country Manager of Life & Pension Operations Poland; for Powszechne Towarzystwo Emerytalne Norwich Union SA as CEO; and for B.P.S. Consultants Poland Sp. z o.o. as CEO.

Łukasz Dąbrowski

Łukasz Dąbrowski

Trainer and Leader of Modern Project Teams

For over 12 years, he has been helping industry leaders unlock exceptional potential in delivering key business and digital transformation projects. He is a pioneer in the implementation of agile methodologies in Poland and around the world, and for the past 6 years has been successfully delivering AI solutions (ML, LLM) on a large scale to major international organizations. He has collaborated with PMI, IBM, BorgWarner, and leading international companies in the energy and FMCG sectors. He has conducted training sessions on project and team management—from recruitment to achieving long-term, exceptional results in a hybrid work environment.

Dr. Katarzyna Nizińska

Dr. Katarzyna Nizińska

Business trainer and executive & leadership coach specializing in team development and HR

She has 20 years of experience in people development, working with executives at major global and Polish companies, as well as business owners, to develop their talents, conscious leadership attitudes, and key leadership competencies in order to successfully achieve business goals. She has held management positions, including Director of Human Resources and Director of Recruitment and Development at Coca-Cola HBC Poland, Training and Development Manager at Novo Nordisk Pharma (Eastern Europe region), HR Manager at the DKMS Foundation, and HR Manager at Esri Poland.

Piotr Stohnij

Piotr Stohnij

Expert on new marketing and generational change in business

He conducts research, provides consulting and training, and manages his clients’ initiatives in the areas of new marketing and generational shifts in business. He has completed numerous strategic projects for organizations across more than a dozen industries, including such demanding sectors as software, food, personal protective equipment, healthcare, publishing, and construction. He has also spent several thousand hours conducting workshops for top-level managers. He has collaborated with Raw-Pol, InterFiber, Grupa Familijna, CETCO, and Aviva.

Dominika Krysinska

Dominika Krysinska

Expert in human capital, development of leaders and their teams

For over 15 years, she has supported organizations and their leaders in their development. She specializes in projects involving the creation and integration of corporate strategy with human capital strategy, competency research and development, building and implementing solutions that strengthen organizational engagement, increasing the effectiveness of managers working with their teams, and fostering a culture of feedback. She has managed teams and projects in the areas of sales, PMO, and HR. She has held managerial positions in the energy, IT, automotive, and consulting industries. She served as Head of HR Development & Communication at the PSE Capital Group.

Paula Sobieszek

Paula Sobieszek

An expert in strategy, business development, and digital transformation

An experienced leader with over 20 years of experience in the media communications, marketing, and sales industries. She specializes in strategic planning, business development, and the creation and execution of marketing and sales initiatives in local and international markets. Throughout her career, she has held key roles at global organizations such as Publicis Groupe and Mindshare (WPP Media). She has worked with brands such as Mondelez, BP, Castrol, Volvo, Ford, Red Bull, Maspex, Zalando, SAP, United International Pictures, mBank, Garmin, Dyson, Sanofi, Kaufland, Castorama, Unilever, Lenovo, and Kimberly-Clark.

Joanna Burdek

Joanna Burdek

Neurocommunication expert

An expert in the application of neuroscience in business and a trainer. She has been working in marketing and communications for over 19 years and has been managing Brand Useful for 13 years. She combines science with business practice by conducting training sessions for CEOs and sales directors, integrating decision neurobiology, cognitive psychology, and behavioral design. She is the author of two books, including “Neurocopywriting.” She has collaborated with companies such as mBank, Continental, Pracuj.pl, the Allegro Foundation, Multikino, and Wawel Castle, as well as with academic institutions, including the Pontifical University of John Paul II.

Jaroslaw Burdek

Jaroslaw Burdek

Neurocommunication Expert

Strategist, copywriter, and lecturer. As a partner at the Brand Useful agency, he helps companies create communications, offers, and pricing that the customer’s brain accepts before they even have time to think. He specializes in neuropricing and neuro-communication strategy. He combines cognitive psychology, the neurobiology of decision-making, and strategic storytelling, allowing his approach to bridge science and sales practice. A speaker at Poland’s largest conferences, with over 19 years of experience. A certified auditor, he has conducted engagement studies for companies around the world. He has collaborated with brands such as Continental, mBank, Pracuj.pl, Multikino, and Wawel Castle.

Marcin Słomski, FCCA

Marcin Słomski, FCCA

AI expert, consultant, TEDx speaker

An expert with 20 years of professional experience in finance. He teaches courses for managers and business owners, showing them how to use finance as a tool for evaluating business decisions. He has participated in over 80 projects involving company acquisitions, sales, and mergers; securing financing; debt restructuring; and joint venture transactions. He has carried out these projects for Polish and foreign companies in the roles of advisor, managing director, chief financial officer, and director of controlling.

Paula Wąsowska DBA

Paula Wąsowska DBA

Expert in the areas of strategy, new technologies, persuasion and business communication

She has experience as a business coach and a consultant specializing in innovation and strategy. She gained her experience in Poland, Central Europe, emerging markets, and Silicon Valley in California. She has been involved in the internet technology industry since the beginning of her career. For 14 years, she served as Director of CEE Market Development at Cisco Systems within the Internet Business Solutions Group (IBSG). She is a co-founder of Internet Technologies Polska. She designed and implemented the business model as well as the marketing and sales strategy for Dell Computer Poland, and co-developed the marketing and communications strategy at Nokia.

Report

Your quick tip before the training

Key data and conclusions in one place. In this report, you'll learn:

The Nine Barriers That Hinder a Manager's Career: Five Classic Ones and Four New Ones
Is the main barrier today a lack of knowledge, or is it something else?
How many CEOs plan to use AI to flatten the management hierarchy over the next 5 years?
Why doesn't a traditional MBA always prepare you for the next stage of your career?

Download the report

ICAN Management™ 2026 Report

Reviews

Graduates are already achieving success

“ICAN Management™ is everything every manager should know” — that’s what our graduates say. Find out what they’ve gained from the program.

Video Review of the ICAN Management™ Program

Video Review of the ICAN Management™ Program

It was a decision that paid off for years to come. My recommendation! The Management 2000 program (now ICAN Management™) immediately stood out from the crowd of academic alternatives—a practical approach, concrete tools, and experienced instructors from the business world, not just from universities. Participating in this program was, for me, one of my defining moments. I wholeheartedly recommend the ICAN Management™ program to anyone who wants to grow as a leader of the entire organization, not just their own team.

Krzysztof Folta

Founder and long-time CEO, currently Chairman of the Board of Supervisors of TIM S.A. · graduate of the first cohort of the program

I couldn't wait for the next class. Before I discovered Management™, I had completed several postgraduate programs and earned an MBA. However, I was missing the "link" that tied all the knowledge I had acquired together. The ICAN Institute program really helped me with that, because it taught me how to apply what I had learned.

Janusz Budziak

Director of the Industrial Automation Division, intec Automation Sp. z o.o.

Management™ helped me look at professional challenges in a completely different way. The friendly atmosphere during the classes, the excellent instructors, and the valuable content presented in an accessible way made it easy to absorb this extremely practical knowledge. Constant references to real-world business situations clarified important issues for me in the areas of communication, negotiation, and decision-making. Many of the suggestions and tips I heard still guide me in my daily work today.

Anna Pavlovich

Procurement Manager

Video Review of the ICAN Management™ Program

ICAN Management™ is everything every manager should know. After implementing the solutions learned during the training within our organization, we quickly noticed the first results. We recorded one of the lowest employee turnover rates compared to other dealers on the market, an increase in sales, and improved operational efficiency. Recently, I presented the company’s growth strategy to our CEO from France. He concluded that it was one of the best presentations in Europe.

Adam Pietraszko

Director of Sales, Frank-Cars Sp. z o.o. Sp. k.

Develop your skills and take on new challenges. During the Management™ program, I had the opportunity to examine my communication and leadership skills in light of best practices. I began to view my own effectiveness and flexibility in the context of change. The knowledge I’ve gained is helping me accomplish the most difficult task of my career so far.

Margaret Gatz

Vice President of the Board, National Cooperative Savings and Credit Union in Sopot · owner of a law firm

The Program Management™ program is highly tool-oriented. Its practicality is evidenced by the fact that shortly after it ended, I already had the opportunity to use the tools I acquired during the sessions, including the recruitment guide. I would definitely recommend this program to any manager at any stage of their career, not only to learn something new, but also to share their knowledge with others.

Luke Kutrzeba

Commercialization Team Leader

Video Review of the ICAN Management™ Program

Video Review of the ICAN Management™ Program

An invaluable dose of practical knowledge and examples from various industries. Thanks to my participation in the training, I have become a more aware and well-rounded manager, open to new perspectives and solutions. What particularly sets ICAN’s training programs apart are the instructors—practitioners with many years of business experience who are able not only to share their knowledge but also to inspire action.

Grzegorz Firczyk

Director of Digital Marketing, Adamed

There’s a lot of information noise in the market. Most of this information is of dubious quality. When we don’t know who to trust, that’s where ICAN Online Learning®, an innovative, module-based development platform that provides answers to the most important questions. I must admit that I was actually surprised by how the case studies it contained addressed the very challenges I had personally faced.

Michal Rembiszewski

Chief Commercial Officer, CFI World SA

Up-to-date, practical knowledge, case studies, implementation tools, and exercises—these are the key strengths of ICAN Institute’s development programs, which convinced me to participate in another training session. If anyone is considering a program that is broader and more in-depth than an MBA, I definitely recommend ICAN!

Artur Urbaniak

Commercial Director

4.88/5

training evaluation

4000+

trained managers

30 years

ICAN Institute's experience

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Money-back guarantee after 2 sessions

Testimonial from an ICAN Management™ Program Participant

Certificate and Alumni Community

Satisfied participants with valuable certificates

40,000+ trained managers

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Graduates of ICAN Institute programs

Medicover

Salesforce

Raben

Provident

Żywiec

KIR

CIMA

PGF

Imperial Tobacco

Euroterm

Aplitt

and much more more

ICAN Management™ 2026 Certificate

Certificate of Completion

Each participant receives a certificate of completion for the ICAN Management™ 2026 program

80% of graduates post their certificate on their profile

Dr. Witold Jankowski

Signed by Dr. Witold Jankowski

Dr. Witold Jankowski

CEO of ICAN Institute

We offer this guarantee because, after 30 years and 40,000 graduates, we know that no one wants to give up.

Benefit Guarantee

We take full responsibility for your results. Guarantee: 100% satisfaction.

We are completely confident in the effectiveness of our tools. That's why we assume all the financial risk— you can test the program before making your final decision.

1

Try it risk-free

Take part in the first session (2 days of classes) and see if the program is right for you.

2

See how we work in practice

If you decide that this knowledge will not lead to an increase in your company’s efficiency, you may withdraw without giving a reason.

3

You get 100% of your investment back

We'll refund your entire payment. No hidden catches or complicated procedures.

We're the only ones in Poland to offer you this guarantee. You'll make your final decision only after you've seen the program from the inside.

Since you have nothing to lose—what's stopping you?

Space is limited

Reserve a seat

Registration

Reserve your spot in the ICAN Management™ program

12 two-day sessions once a month. Warsaw, Wrocław, Kraków, Poznań, Gdańsk. Space is limited.

Cost of participation

28,999 PLN net + 23% VAT

35,668.77 PLN gross · payment in installments: the cost increases by 5% (30,448.95 PLN net)

Warranty ICAN

If, after two sessions (4 training days), you decide that the program does not meet your needs—we will offer a full refund of the participation fee.

FormatDesktop

Duration13 sessions · 12 months

PaymentOne-time payment or in installments (+5%)

The cost does not include participants' lodging and travel expenses.

YES, I want to reserve a spot

or call: 22 250 11 44

What's Included in the Price

✓13class sessions and Reconnect sessions
✓Knowledge portalfor program participants
✓Premium librarywith multimedia resources and the myICAN assistant
✓One-year accessto all ICAN Online Learning® courses
✓PrestigiousICAN Institute certificate

Magdalena Witek

Magdalena Witek

Sales Director · ICAN Institute

+48 795 576 576 · m.witek@ican.pl

FAQ

Frequently Asked Questions .

Do you have any other questions? Our expert will answer all your questions before you decide to participate in the program.

Reserve a spot

Money-back guarantee after 2 sessions

Who is the ICAN Management™ 2026 program intended for? What are the prerequisites?

The program is designed for company and department leaders seeking practical leadership tools for navigating uncertain market conditions. In particular, it is aimed at: mid- and senior-level managers being prepared for strategic roles, leaders and business owners in the growth or transformation phase, successors in family businesses, CEOs and owners of SMEs who have managed intuitively until now, and managers considering an MBA but seeking a shorter and more practical alternative. The brochure does not specify formal prerequisites— the key requirements are management experience and actual managerial responsibility. Profile of participants in previous editions: 43% owners, 41% managers, 16.5% directors and CEOs.

What is the format and logistics of the classes like?

The program consists of 13 sessions held, on average, once a month: two online sessions and 11 in-person workshop sessions, each lasting 2 days of class time. One training day consists of 6 hours of instruction, with a 20% theory to 80% practice. The program begins with an additional kick-off session, and upon its completion, Reconnect sessions are held: online (3 months after the program, to discuss progress in implementation) and in-person (as part of the ICAN Alumni Club). In-person classes are held in Warsaw, Wrocław, Kraków, Poznań, and Gdańsk—space is limited. As many as 79% of graduates believe that the course format is not difficult to balance with their current responsibilities.

What do I get between sessions?

Before each session: self-reflection and a pre-session assignment (prework). After the session: a knowledge test and an implementation assignment. You’ll find all the materials on the dedicated ICAN Personal Learning Cloud™ knowledge portal—along with the “Knowledge Capsule” from session and supplementary materials (tools, articles, conference recordings). You also receive one year of access to the ICAN Online Learning® platform with over 50 online training courses related to the program’s sessions, as well as to the archives of “MIT Sloan Management Review Polska” (2019–2025) and case studies from “Harvard Business Review Polska” (2003–2020).

Will I receive a certificate, and is it recognized?

Yes. Upon completing the training, you will receive a certificate of competence recognized throughout the business world, issued by the ICAN Institute—the publisher of “MIT Sloan Management Review Polska.” The certificate enhances the prestige of the development program and confirms that you have acquired new skills. About 80% of ICAN program graduates post it on their social media profiles, particularly on LinkedIn.

How much does the program cost, and how can I pay?

The total cost of the training is 28,999.00 PLN + 23% VAT. It is possible to pay for the training in installments—in which case the cost increases by 5%. The cost does not include participants’ lodging and travel expenses. The price includes the full implementation ecosystem: ICAN Personal Learning Cloud™, one year of access to ICAN Online Learning® (regular price of the platform alone: 999 PLN), the myICAN assistant, and access to Alumni Club events.

What if I don't like the program? What's the guarantee?

We offer two formal guarantees—a quality guarantee and a benefit guarantee—backed by a pledge: if, after two sessions (4 training days), you decide that the ICAN Management™ program does not meet your needs, we will offer a full refund of the participation fee. There is no risk involved in participating in the program.

How does ICAN Management™ differ from other programs offered by the ICAN Institute?

ICAN Management™ is a GENERAL-level program within the ICAN Leadership™ framework—comprehensive business management (strategy, finance, people, customers, innovation, negotiations). If you’re just starting out in a leadership role, the more appropriate choice would be ICAN First-Time Manager™ (FUNDAMENTAL level). If you’re a top-level leader level and are seeking a narrower strategic specialization, consider the ADVANCED-level programs: ICAN Strategic Leadership Academy™, ICAN Executive Power Academy™, or ICAN Future Ready Leadership Academy™. If your current challenges are narrow and specialized, the brochure suggests ICAN NeuroManager™ as an alternative.

How does the program differ from an MBA program?

Three main differences. Duration: 12 months vs. 24 months. Approach: a practical approach to business and over 50 implementation tools in the form of templates, diagrams, and worksheets—instead of teaching subjects separately, in isolation from one another. Relevance: each edition of ICAN Management™ is updated to address current managerial challenges, whereas the average lifespan of a single specialized MBA program is 11–13 years, according to experts. As the brochure summarizes: ICAN Management™ focuses on action, not theorizing.

What if I miss a session?

The brochure does not describe the rules for making up missed sessions of the ICAN Management™ program—it merely points out that the inflexible schedule and the inability to make up missed classes are a drawback of typical MBA programs, and that in the event of personnel changes at the participant’s company, the participant may be replaced by another person. We will confirm the rules for making up missed sessions on an individual basis—please call: 22 250 11 44.

What is the application and recruitment process like?

You can register in three ways: online via the form on this page, by phone at 22 250 11 44, or by email at management@ican.pl. To register, you will need to provide your company’s information (name, billing address, tax ID, phone number) and the details of each participant (first name, last name, phone phone number, email address). Submitting this information along with your intention to join the program ensures your spot is reserved; the final condition for acceptance of your registration is the submission of an order by the client and its acceptance by ICAN, in accordance with the terms and conditions at ican.pl/regulamin-szkolen.

Can the program be conducted as a closed-door event for my company?

Yes. The ICAN Institute offers in-company training: partnership programs, customized training (e.g., transformation projects), diagnostics and consulting, development academies, talent management programs, and and group coaching. One example is the seven-month LEAP leadership development program for AstraZeneca, following which the company recorded an increase in the ratings of all eight leadership competencies assessed, and 10 graduates were promoted to higher positions. Contact: corporate@ican.pl.