A practical alternative to an MBA - achieve mastery in managing your company, your team and your own performance.
Training graphics
12 two-day sessions
Warsaw Cracow, Wroclaw, Gdansk, Poznan
Booklet cover

Training for managers in team and company management

Do you want to grow, gain new competencies and advance, but feel your studies are too theoretical or you can't devote as much as 2 years to them? Explore ICAN Management™ training - a practical and faster alternative to MBA programs!

ICAN Management™ is a managerial training course that shows you how to look at organizational development in a holistic way, integrating different business functions: leadership, strategy, sales and communication. It will allow you to develop the key managerial skills needed to manage your company, your team and your own performance. It's only 12 sessions once a month, so you can easily balance your development with your professional responsibilities.

Download the brochure

Did you know that.


Graduates received higher earnings after completing training


Participants reported increased effectiveness in team management and goal achievement


managers believe that the tools they have learned have allowed them to make their organizations more effective

Compare ICAN ManagementTM with an MBA

Check out this infographic comparing Management™ and MBA studies in terms of cost, quality of knowledge imparted, results and opportunities you will gain upon completion. See for yourself which is the better choice if you care about practical development and real results!

View the entire infographic

Preview infographic

Benefits of training for managers

The entire company will benefit from the development of the manager's competence, which will positively affect your business performance.

Graphics - benefits for the manager

Benefits for the manager

You will gain key managerial competencies under the guidance of experienced business practitioners. You will develop as a leader, and your career will gain momentum and result in success.

  • You will gain knowledge and tools ready for implementation from the areas of team and company management, strategy, sales, communication and marketing. This will give you a holistic view of your company's processes, allowing you to eliminate barriers to growth and improve collaboration.
  • You will receive development support, including access to the knowledge platform. We have prepared additional materials for each class: recordings and training modules with a certificate.
  • You will diagnose your own leadership style, which will allow you to be a better leader. You will effectively motivate your employees and enjoy the trust and respect of your team. You will improve your communication skills and build a great team.
  • You will make good business decisions that will translate into better company performance and strengthen its position. Your superiors are sure to appreciate your sound judgment and initiative.
Graphics - benefits for the company

Benefits for the company

The manager will better understand the functioning of your business from both the strategic and economic side. This will translate into well-considered actions to increase your company's competitiveness.

  • A good, trained manager means less risk of mistakes that cost the company money, time and reputation. There will be less turnover and employee departures due to mismanagement by the leader.
  • The manager's activities will support the implementation of the company's overall strategy, including the achievement of goals, setting development directions, and acquiring customers.
  • The manager will feel valued for the opportunity to grow, and this will increase his commitment and initiative. That's more new ideas for company growth.
  • Safe investment in the development of the manager - we offer a full refund of the cost of the training if it does not meet expectations. We guarantee quality and real results.
Graphics - benefits for the team

Benefits for the team

A leader's competence translates directly into team effectiveness. An effective manager will bring out the full potential of the team and motivate them to perform better.

  • They will be better managed and supported by the manager, which will increase their motivation, commitment and loyalty to the company.
  • Clear goals, rules and a team mission will help employees feel more confident and focus on the right activities that produce good results.
  • They will develop professionally through a thoughtful talent development strategy developed by the manager.
  • The manager will ensure that employees have good communication and information flow to avoid misunderstandings and mistakes, reducing efficiency and willingness to cooperate.

Who ICAN Management™ training is for

During the program you will meet managers of similar seniority, with whom you will exchange valuable experiences and business contacts.

Reserve a seat
Human icon

For leaders who want to grow their companies using the most advanced management methods.

Office buildings icon

For managers of individual departments, promoted to management or facing such a prospect.

Rising stock icon

For business executives who are seeking formal management education (regardless of age).

Graduate biretta icon

For graduates of academic business programs who found they needed more practical management tools.

Stories of leaders who have succeeded with ICAN

Read what participants have achieved by attending ICAN Management™ and what they value the training for.

Chem International Group

Photography - Artur Urbaniak


Commercial Director

Up-to-date, practical knowledge, case studies, implementation tools and exercises - these are the key strengths of ICAN Instutite's development programs that convinced me to attend another training course. If anyone is considering a broader and deeper program than an MBA, I strongly recommend ICAN!


Photography - Krzysztof Folta


Chairman and founder of the Group

I have been using ICAN Institute's services for over twenty years. I am one of the first graduates of the Management™ program in Poland. My company TIM SA. has grown significantly since my participation in this program and is today a listed company. Growth requires the right managers. That's why I have been sending my managers to ICAN programs at various levels for years. As a graduate, I especially recommend the Management™ program, which addresses the needs and challenges of business practitioners!

Maria Sklodowska-Curie National Research Institute of Oncology

Photography - Lukasz Kutrzeba


Commercialization Team Leader

The Management™ program is heavily tool-based. Its practicality can be evidenced by the fact that shortly after completing it, I already had the opportunity to use the tools I learned during the sessions, including the recruitment guide. I would definitely recommend this program to any manager at any level of their career, not only to learn something new, but also to share their knowledge with others.

Carefleet SA (Crédit Agricole Group)

Photography - Anna pavlovich


Procurement Manager

Management™ helped me to look at professional challenges in a completely different way. The friendly atmosphere during the classes, great instructors and valuable content delivered in an accessible way made it easy to assimilate extremely practical knowledge. Constant references to real business situations illuminated important issues in communication, negotiation or decision-making for me. Many of the suggestions and tips I heard accompany me to this day in my daily work.


Photography - Janusz Budziak


director of the Industrial Automation Department

By the time I got to Management™, I had completed several postgraduate courses and an MBA. However, I lacked a "buckle" that tied together all the knowledge I had learned. The ICAN Institute program helped me a lot in this regard, as it taught me how to apply the knowledge I had gained. I would recommend participation to any manager who wants to be a better leader. In addition to solid knowledge and skills, this program gives you something else invaluable: the opportunity for self-reflection and analysis of what and how you can improve in the way you manage.

Training program for managers

See what you will learn and what competencies you will gain.


Strategy: a new model in a fast and turbulent world

You will learn what company strategy is at the company, business function and team level. You will learn methods for creating winning strategies - from defining the company's mission and vision to putting it into action. The experts leading the session will show you what the strategy formulation process should look like for large, medium and small companies. You will learn the answers to the key dilemmas involved in strategy formulation. You will also see why strategy is not just about adding assets and projects, but is also the art of getting rid of them.


Creating winning strategies: tools and key elements

You will learn how to conduct a strategic analysis and create a competitive profile to identify a company's strengths and weaknesses against its industry and business environment. You'll learn how to identify factors affecting industries and the company, and how to determine which are opportunities and which are threats. You will learn about the four types of uncertainty and see if you can manage them. You will also practice a scenario method for assessing the company's situation and its future, which will help you anticipate changes in your business environment and prepare for them accordingly.


Company strategy vs. human capital strategy: operationalization and implementation

You will learn the four-field method, which will help you determine what kind of people you need in the context of your strategy. You will learn how to translate strategic goals into team and individual employee tasks. You will learn what the "strategy gap" is and how to combat it. You will practice the OKR (Objectives and Key Results) method for setting goals in large, medium and small companies and for evaluating employee performance. You'll also trace the rise and fall of the MBO (management by objectives) and BSC (strategic scorecard) methods, and find out whether they're worth using.


Effective leadership: organizational and individual dimensions

Find out what your leadership style is and whether it is definitely the most effective model for your team and organization. You will learn about leadership styles according to Daniel Goleman and see in which situations they are useful and worth using, and when they are not. You will also learn how leadership differs from management. You will supplement your daily practice with simple solutions that will immediately translate into your effectiveness as a leader. You will practice your new skills during a business simulation related to team management.


Employees as a key success factor for the company: acquisition, development and engagement

You'll learn how to run successful branding campaigns and quickly, effectively attract valuable candidates. You'll learn how to attract real talent to your company in the face of fierce competition and the employee market. You'll get methods for managing a multi-generational team (millenials, baby boomers, Y and Zetas) and building a culture of engagement and accountability. You will also face case studies. You will also learn what an employer brand means in a small, medium and large company and how to build it.


Managing teams and implementing change

You will learn about the stages of team formation and receive methods for establishing missions and rules in the team to ensure high commitment and good cooperation. Under the guidance of a trainer, you will practice communicating principles to the team. You will also receive methods to analyze the team's performance in the context of performance evaluation and compliance with the rules. You will learn how to foster communication in the team and ensure an effective flow of information. You will learn how to manage conflict in the team and reach agreement. You will learn about different types of change and Levin's change management model.


Strategic marketing: analysis, planning and implementation

In this session you will learn the basics of modern marketing and a data-driven approach. You will learn how to ensure consistency between the company's marketing, sales and overall strategy, as well as the division of labor between marketing and sales departments. You will learn to segment customers and choose the right customer targeting strategy (from single-segment specialization to broad market coverage). You will learn how to develop the company's brand and make it strong and trustworthy in the eyes of B2B and B2C customers depending on your company's profile.


The customer as a revenue and profit center: from customer understanding to client-centricity

You will understand your customer through the lens of neuroscience, or brain knowledge - what really motivates people to buy, what provides value to them in the buying process, how customers make buying decisions, and what emotional and rational reasons drive their behavior. You'll translate this knowledge into better tailoring your offer to the customer, which will translate into more transactions in B2B and B2C. You will also learn how to build and manage consumer loyalty, as well as what mistakes to avoid when creating loyalty programs.


Modern media and new technologies and the acquisition, retention and development of customer value

You will learn how to reach more customers through social networks and a wide variety of portals. You'll gain knowledge that will help your company's online presence and measure the ROI and effects of new media activities. You'll get tips on how to manage a social media crisis, save your reputation and respond in real time in a PR context. You will learn such basics as search engine optimization (SEO and SEM) and marketing automation while taking care of the quality of sales leads.


The role of economic analysis in building company value

You will learn what the value of a company is and what creates it and what destroys it. You will learn about different models for building the value of an organization and learn how to choose the right model for your company. Under the guidance of an experienced expert, you will master the basics of economic, financial and ratio analysis, as well as budgeting and financial planning. This will give you a better understanding of how business works and the relationship between your activities and the company's finances. During the simulation (business game) you will practice how individual managerial decisions affect the company's bottom line.


Economic analysis of projects and ventures

You will learn to assess whether projects are profitable in terms of the costs and profits they can generate. You will learn the basic evaluation methods: payback period (payback period), internal rate of return (internal rate of return) and net present value (net present value). You will also master cost management. With practical knowledge, you will avoid typical project evaluation problems and pitfalls. It will allow you to block unprofitable or risky projects and focus on what is profitable for the company.


From communication to negotiation

You will gain the persuasion and negotiation skills necessary for a managerial position. You will learn techniques that will allow you to communicate effectively with employees and executives, avoiding misunderstandings and delays in achieving goals. You'll learn what a productive business dialogue is all about and become a better negotiator with the reliable strategies and techniques you'll learn from an expert. In addition, you'll take part in the most exciting workshop of the ICAN Management™ program and see how you'll prove yourself in negotiations at the top.

Download the free brochure and check out the detailed training program and additional materials for each session. Download the brochure
Brochure full
Meet our experts

They are: recognized practitioners, researchers and leaders who will work with you during our training.

portrait Dr. Witold Jankowski

Dr. Witold Jankowski
President of ICAN Institute

portrait Andrzej Jacaszek DBA

Andrzej Jacaszek DBA
Vice President and Managing Director of ICAN Institute

portrait by Paula Wąsowska, DBA

Paula Wąsowska, DBA
Expert in the areas of strategy, new technologies, persuasion and business communication

portrait Krzysztof Sobieszek

Krzysztof Sobieszek
Practice Lead, Business Transformation at Publicis Media Poland

portrait by Dr. Hubert Malinowski

Dr. Hubert Malinowski
Doctor of sociology, social psychologist, trainer, coach and consultant

portrait by Aleksandra Slifirska

Aleksandra Slifirska
Founder of the Institute of Media Communication, whose mission is to educate about communication in business

portrait Dr. Piotr Wisniewski

Dr. Piotr Wisniewski
Recognized consultant, manager and trainer with many years of management experience.

portrait Marcin Slomski, FCAA

Marcin Slomski, FCAA
Expert and lecturer at ICAN Institute

portrait Jacek Nail

Jacek Gwóźdź
Business consultant and Coach

Show more
Your acquired competence is confirmed by the ICAN Institute certificate

Each participant in ICAN Institute's development program will receive a prestigious certificate. This is a document that is valued in the labor market and is desirable for both recruitment processes and internal succession plans.

ICAN Management™ Training Location

The training takes place in Warsaw, Cracow, Wroclaw, Gdansk and Poznan. With locations in Poland's largest cities, you will have no problem getting there. It's also much less costly in terms of travel or possible accommodation.

Classes are staggered throughout the year and are held in Wednesday-Thursday or Friday-Saturday cycles. You will plan in advance to attend the classes and, if necessary, take advantage of the opportunity to make up a given session at another time. Check the training schedule and find out when the class group starts in your city!

Booklet cover
Witold Jankowski - guarantee

Quality guarantee: zero risk and reimbursement

We know that investing in a comprehensive, year-round program can come with concerns. That's why we offer you a unique quality guarantee:

If after 2 sessions (4 class days) you decide that the training does not meet your expectations, you can cancel your participation and receive a full refund.

Yes, we will refund your money 100%. There is no risk associated with participating in the training, only growth opportunities and real results.

Dr. Witold Jankowski

CEO of ICAN Institute

Witold Jankowski - signature
Alumni club logo
Business club for graduates

After completing the training, you can join the Alumni Club. Our community brings together leaders, managers, CEOs and directors from all over Poland. This is an elite group of people who focus on development, exchange of ideas and mutual support. This is where true friendships, business partnerships and mentoring are formed. See the value of being with us!

Learn more

Want to know even more?

Do you have questions? Get a free consultation with an expert. We will discuss your development needs and help you decide whether to participate in the program.

Magdalena Witek
Director of Sales Structure, ICAN Institute
For 25 years, we have continuously shared best practices in management and sales. One thing remains constant - the right training selection starts with an open conversation. Let's talk about your needs and I'll help point you in the right direction.
Fill out the form,
and we will contact you!
Frequently asked questions
We issue an invoice on the first day of training. This allows the company to quickly include the training in its costs. Payment by installments is possible. There is also the possibility of obtaining funding from the National Training Fund, for which we help prepare applications.
Yes, depending on your individual needs, you can purchase individual training sessions. If you would like to purchase a session of your choice, please contact us through the application form on the website or call the hotline at +22 250 11 40.
As a participant in Management™ training, you receive a guarantee that allows you to cancel after 2 sessions (4 class days) and receive a 100% refund if at that time you feel the training does not meet your expectations. You can also change to another program that is more tailored to your needs.

There are many courses that can be useful for managers, and their choice depends on the specific industry you work in, as well as your individual skills, position, stage in your career and career plans.

In the work of a manager, valued competencies are those related to human resources and project management, communication or budgeting. If you are taking your first steps in a leadership career or thinking about promotion, we especially recommend training courses for novice managers that will bring you closer to the profession and teach you the basics about the role, tasks and specifics of a manager's work. Below you will find some recommendations of managerial courses:

Before choosing a managerial training course, it's a good idea to first think about which area you want to develop in and which managerial competencies will be useful in your situation. You can do an analysis of your strengths and weaknesses, consult your superiors, mentors or HR department to determine the direction of your professional development and choose the right managerial courses. It's important that the training meets both your needs as a leader and those of the organization in which you work.

Management training brings many benefits to both the manager himself and the organization. The manager acquires the competencies necessary to do his job and achieve good results. With preparation, he can meet professional challenges, which reduces stress, frustration and the risk of burnout. Managerial courses also allow the manager to increase his self-awareness, such as analyzing his strengths and weaknesses and working on them.

In turn, the company gains a qualified employee, which ensures better implementation of the organization's strategy and goals. Purchasing training for a manager is also a way to appreciate the employee and increase his loyalty to the organization. Properly trained managers also reduce the risk of mistakes and misguided decisions that could have negative consequences, such as financial or employees leaving incompetent managers.

Managers interested in development can take advantage of various forms of training to gain the necessary competencies. ICAN offers condensed online managerial courses that you can do at your own pace (duration about 2-3 hours), as well as on-site certified managerial training courses (duration from 5 to 12 months). If you prefer a workshop focusing on a specific topic of your choice, you can buy a single session from a managerial training course.