Manages the area of business transformation and strategic consulting within Publicis Media Group. Author of research projects, scientific and industry publications. An avid promoter of scientific and analytical methods in marketing. Member of the Board of Directors of IAB Poland from 2010 to 2013. He also worked at Mindshare media house, where he co-created strategies for brands such as Ford, Volvo, Nike, Samsung, VW Bank, IBM, Lenovo