Consultant and digital transformation strategist. He is currently responsible for cooperation with agencies in the CEE region at Meta. Previously, he was responsible for the area of transformation consulting for Publicis Groupe clients. He focuses on the areas of digital business models, digital marketing, data and technology, consumer experience, ecommerce, innovation. He began his career at media house Mindshare, where he co-created digital strategies for brands such as Ford, Volvo, Nike, Samsung, VW Bank, IBM, Lenovo.

He was also responsible for innovations in digital media and online communications. From 2009 to 2014, he was associated with Nasza Klasa, where he managed the marketing and data areas. He was directly responsible for the work of the following teams: marketing communications, data warehousing, internal marketing research and analysis, and the market research agency Research.NK operating within the company. He was a member of the Board of Directors of IAB Poland from 2010 to 2013, and from 2014 to 2017 was Strategic Director at Zenith.

He has authored research projects, scientific and industry publications. He also shares his broad perspective in more than 200 conferences and seminars. For more than 10 years, he has been consistently training leaders in business digitization, innovation and marketing as a regular lecturer at Management, Strategic Leadership Academy ICAN Institute courses, among others. He has completed many projects for Boards of Directors and groups of key managers, e.g. BSH, Citi Group, VIVUS, Raiffeisen, ING, Novonordisc. An ardent promoter of scientific and analytical methods in business.