A member of the board of directors of IAB Poland from 2010 to 2013, he worked for many years at Mindshare media house, where he co-created strategies for brands such as Ford, Volvo, Nike, Samsung, VW Bank, IBM, Lenovo. His responsibilities also included innovations in digital media and online communications. From 2009 to 2013, he was associated with Our Class, where he was responsible for the work of the following teams: marketing communications, data warehouse, internal marketing research and analysis, and market research agency Research.NK. Since 2014, he has been a strategic director at ZenithOptimedia Group, where he manages the area of business transformation and strategic consulting within Publicis Media Group. Author of research projects, scientific and industry publications. An ardent promoter of scientific and analytical methods in marketing.