A new program formula that takes into account the turbulent market environment and the AI revolution.
AI & MIT
MIT Sloan
Management Review
Poland
Class location:
Warsaw
Create strategies that will win in all conditions
It is the only program in Poland for C-level leaders that combines advanced strategic management with the three pillars of modern business: foresight, strategic options, and artificial intelligence. In a world beyond VUCA and BANI, where traditional forecasts fail, you will receive proven solutions that you can immediately implement in your company.
You will learn to identify weak market signals, optimize pricing, and shape an organizational culture that supports the achievement of goals. This is your chance to not only increase the value of your company, but also build a lasting competitive advantage in times of uncertainty and AI.
Chaos or opportunity?
Watch the video and see how ICAN Strategic Leadership Academy™ 2026 can help you build a strategy that can withstand any scenario!
See what's new in the ICAN Strategic Leadership Academy™ program
Each edition of the program is updated to reflect the current challenges faced by leaders and enriched with new methods, materials, and tools.
Prepares you for work in the program and introduces a new framework for strategic thinking.
Practical examples of implementation along with specific tools for use in the company.
A modern management system that prepares the organization for many possible scenarios.
Exercises based on case studies (MIT/Shell/BCG) and AI-assisted diagnostics.
Covering the latest trends and methods in strategic management.
MIT's global knowledge for program participants
As the only strategic partner of MIT in Poland, we provide access to content created by scientists and practitioners from this legendary university. As a program participant, you will be able to benefit from them!
Download the brochure Book a consultationHow do our graduates rate us?
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Benefits of strategic management training
See for yourself how developing strategic competencies translates into better results for leaders, teams, and the entire company.
Benefits for the leader
- You will gain the ability to design foresight strategies that are resilient to extreme scenarios and monitor signposts of the future in changing conditions.
- You will learn to make effective decisions with incomplete information, reducing cognitive errors and using decision heuristics as tools for quick thinking.
- You will gain knowledge about how artificial intelligence is changing the logic of business operations and how to identify elements that are susceptible to automation and augmentation.
- You will build a unique value proposition based on precise positioning and shaping of your offer in line with the real needs of your customers.
- You will influence the organizational culture through your daily decisions and conscious actions that support adaptability and team responsibility.
Benefits for the team
- Faster adaptation to change thanks to the creation of a pro-business environment in which the team's learning pace outpaces changes in the environment.
- Developing decision-making skills through the appropriate allocation of authority, minimizing conflicts, and working together to make the right choices in complex situations.
- Skillful use of customer data and insights to identify weak market signals and make better business decisions.
- Understanding modern sales processes, including new customer journeys and AI segmentation, allowing communication to be tailored to the situational context.
- Strengthening cross-functional cooperation integrating marketing, sales, and IT departments around a common goal, supported by effective strategic communication.
Benefits for the company
- Increased profitability through effective pricing policy design and strategic cost management, enabling improved margins and financial results.
- Building sustainable company value through growth portfolio management that integrates organic growth with project profitability assessment, strategic alliances, and mergers.
- Maximizing customer value and loyalty through data-driven marketing strategies focused on building long-term relationships.
- Systematic innovation management through the creation of an ecosystem combining exploration and experimentation with the implementation of new products, supported by technology and AI.
- Strengthening competitive advantage through business model transformation and creating new revenue streams based on AI.
Who is the ICAN Strategic Leadership Academy™ training for?
We recommend participation in the training to middle and senior managers.
For CEOs, owners, and board members responsible for strategy and building lasting value for their companies in uncertain times.
For directors and managers who influence strategy development and implementation within the organization (e.g., CFO, COO, CTO, CMO).
For change leaders who want to develop existing strategic skills and acquire new ones.
For graduates of ICAN Management™, ICAN Future Ready Leadership Academy™, ICAN Personal Leadership Academy™, and other MBA-level training programs.
Stories of leaders who have succeeded with ICAN
Read what participants have achieved by attending the ICAN Strategic Leadership Academy™ and what they value the training for.
Unity Groups
GRZEGORZ KUCZYNSKI
CEO
The program has shown us which areas of strategic management are our strengths and which need to be developed. As a result, I can say that today, after implementing various solutions, the entire company benefits from the program.
Park-M Group
KRZYSZTOF MRÓZ
CEO
The solutions presented in the program have become tools for me and my colleagues to analyze and optimize current operations, as well as to chart the future of the Park-M Group.
Brand Distribution Group
PAWEŁ TUPALSKI
Board Member
ICAN Institute's proposal is not standard leadership training, but real development programs. I know that without them I would not be the CEO I am today.
Aplitt sp. z o.o
LITZBARSKI MARK
Vice President
Each of the 10 sessions carried valuable and useful content, and the meetings addressed our needs and pain points. Immediately after the training, we adopted the multi-stakeholder platforms learned in the sessions, the lean startup method and the innovation culture, which are already producing noticeable results.
10 areas that will determine your company's competitive advantage
These dimensions are becoming critical for every C-level manager and business owner. ICAN Strategic Leadership Academy™ 2026 develops each of them.
Foresight and strategic resilience
How to design a strategy in extreme scenarios, growing uncertainty, and dynamic geopolitical changes?
AI as a driver of business model transformation
Which elements of your business model can be automated, expanded, or completely redesigned by AI?
Next-generation competitive strategy
How to define and update your value proposition, positioning, and advantages in a world of rapid industry convergence?
Strategic decisions in chaos and complexity
How to make the right decisions without complete information, in a situation of data overload and a changing environment? How to make the right decisions without complete information, in a situation of data overload and a changing environment?
A culture of high accountability
How to build a proactive culture that accelerates strategy rather than slowing it down—especially in organizations affected by change?
New economics of revenues and costs
In an era of price volatility, digitalization, and AI, how should we define the principles of pricing, cost optimization, and profitability?
Sales supported by technology and new processes
How to build scalable, market-resistant sales systems that leverage AI, automation, and new organizational structures?
Maximizing company value
How to combine organic growth with alliances, investments, and acquisitions to build long-term value amid market volatility and pressure?
The transformation of marketing and customer behavior
How do AI, new customer journeys, and the changing role of marketing affect the organization and collaboration between functions?
Innovation as a tool for winning
How to build scalable, market-resistant sales systems that leverage AI, automation, and new organizational structures?
Training program for C-level leaders
See what you will learn and what competencies you will gain.
Kick-off
The introductory session prepares participants for the program. Participants learn about the framework of contemporary strategic management, including the concepts of variantness, optionality, strategic resilience, and rapid adaptation. We discuss how the AI revolution is redefining the way we think about strategy. The session establishes a common language and framework for the entire program.
Competencies developed:- Understanding the new logic of strategy creation in the age of AI.
- The ability to work with multiple possible future scenarios.
- Thinking in terms of strategic options.
- Basics of identifying and interpreting signals of change.
- Understanding the essence of adaptability and resilience.
Foresight and strategic resilience
The session teaches how to design resilient and flexible strategies. Participants will learn tools for identifying weak signals, building extreme scenarios, and assessing the strategic consequences of different choices. We discuss the impact of geopolitics, technological breakthroughs, and other factors on long-term management decisions. We show how to manage strategic options and create strategies that are resilient to unpredictability.
Competencies developed:- Developing strategic scenarios.
- Working with weak signals.
- Assessing the impact of geopolitics on business.
- Creating strategic options.
- Analysis of the robustness of management decisions.
- Creating a "radar" of warning indicators for management.
AI as a catalyst for business model transformation
The session shows how artificial intelligence is changing the logic of business operations – from value creation models, through processes and supply chains, to customer relations and competitive advantages. Participants learn to identify elements of the business model that are susceptible to automation, augmentation, or complete reconfiguration. We analyze examples of companies that have created entirely new sources of revenue through the use of AI.
Competencies developed:- Diagnosis of the impact of AI on the company's business model.
- Mapping processes for automation and augmentation.
- Creating an AI-ready business model.
- Assessment of risks and costs of AI implementation.
- Identifying new sources of value.
- Operationalization of changes in the business model.
Next-generation competitive strategy
The session teaches how to build a modern competitive strategy in a world of industry convergence, changing customers, and technology. We discuss methods for defining competitive advantage and designing a value proposition based on real customer needs. Participants learn to combine positioning, innovation, and competitive analysis into a coherent, forward-looking strategy.
Competencies developed:- Creating competitive advantage and value propositions.
- Competitor analysis in dynamic industries.
- Assessment of rationality and irrationality of competition.
- New generation positioning techniques according to April Dunford's methodology.
- Designing a competitive strategy for the customer and product portfolio.
- Working with customer data and insights.
Strategic decisions, uncertainty, and information noise
The session presents strategic management as a decision-making process at various levels of an organization. It outlines the main criteria for the quality of decision-making processes and pays particular attention to the impact of complexity and uncertainty on decision-making at both the organizational and individual levels (Cynefin model). The ethics of decision-making and decision-making powers in the digital age play an important role.
Competencies developed:- Decision-making techniques in conditions of uncertainty.
- Adapting decision-making processes to the situational context.
- Team decision-making.
- Allocation of decision-making rights – centralization and delegation of decisions.
- The use of decision heuristics as tools for making quick decisions in conditions of incomplete information.
A culture of responsibility and adaptability
The session shows how organizational culture determines strategy implementation. Participants learn to combine strategy with culture and structure to reduce resistance and accelerate change. We discuss how leaders become the main carriers of organizational culture through their daily decisions. We introduce methods for diagnosing current and desired culture and the use of data and AI to monitor the organizational climate.
Competencies developed:- Building a culture of responsibility and strategic behavior.
- Diagnosis of current vs. desired culture and strategy-culture-structure consistency.
- Using AI to quickly examine climate and organizational behavior.
- Creating an adaptive and pro-business environment.
- Strategic communication by leaders and reinforcing behaviors as carriers of culture.
New economics of revenues and costs
This session focuses on how companies can improve profitability through pricing policy and strategic cost management. We show how pricing can quickly increase revenue without changing the product, while consciously shaping costs to gain a sustainable advantage. We discuss the differences between tactical and strategic approaches to cost management.
Competencies developed:- Designing an effective pricing policy and eliminating pricing errors.
- Modern pricing models (value-based, dynamic, subscription).
- Strategic cost management – value identification, cost prioritization, zero-based approach.
- Reduction of non-strategic costs and detection of stranded costs.
- AI-supported revenue and margin management.
New generation sales
The session teaches how to design a modern sales system (structure, processes, infrastructure) in the era of AI and automation. Participants will learn the principles of building sales processes and ways to integrate technology and data. We show how to implement new concepts such as contextual selling, co-creation with the customer, and the role of AI in sales management.
Competencies developed:- Understanding changes in buying and selling in today's markets.
- Aligning sales to the customer's situational context (simple, competitive, complex, transformational).
- Designing modern sales processes.
- The use of AI in sales.
- Creating a new division of roles in sales teams.
- Funnel and conversion management.
Building company value
This session shows how to combine organic growth, partnerships, investments, innovation, and mergers and acquisitions into a coherent strategy for maximizing company value. We discuss managing a portfolio of initiatives in uncertain conditions, barriers to growth, and ways to overcome them. We show how AI can both create and destroy company value.
Competencies developed:- Growth portfolio management.
- Assessment of the value of projects and investments.
- M&A approaches and strategic alliances.
- Building synergy and integration.
- Maximizing the value of the company.
- Understanding company valuation methods: their advantages and disadvantages.
- Valuation methods for assessing innovative investments.
The transformation of marketing and customer behavior
The session presents how AI is redefining purchasing paths, segmentation, and marketing analytics. Participants learn how to design data-driven marketing and cross-functional collaboration in line with the new logic of customer lifetime value. We present marketing as a function that coordinates the work of various departments, which requires the implementation of new structural solutions within the company.
Competencies developed:- Data-driven marketing.
- Customer journey analysis.
- AI-based segmentation.
- Integration of marketing with sales and other key functions (service, IT, etc.).
- Building a new role for marketing in the company.
- AI tools in marketing – their application and risks.
Innovation as a tool for winning
The session shows how to create an innovation system that combines exploration, experimentation, and implementation of new products. We show how to combine innovation with strategy. Participants will learn about the role of AI in accelerating innovation processes and tools that support innovation pipeline management. We present methods and processes that can be applied in companies of various sizes and deliver quick results.
Competencies developed:- Innovation system management.
- Techniques for rapid experimentation.
- The use of AI in innovation processes.
- Creating AI-augmented solutions.
- Designing new products and services.
- Supporting pro-innovation attitudes in leadership practice.
Meet our experts
It is they—renowned practitioners, researchers, and leaders—who will work with you during our training.
Dr. Witold Jankowski
President of ICAN Institute
Andrzej Jacaszek, DBA
Managing Director, ICAN Institute
Marcin Slomski, FCAA
Expert and lecturer at ICAN Institute
Grzegorz Furtak
Expert in pricing and monetization strategies
Dr. Maria Mycielska
Expert in the area of diagnosis and management of organizational culture
Krzysztof Sobieszek
Agency Partnerships Lead CEE, Meta
Dr. Patrycja Olchowska
Business consultant, trainer and university lecturer
Paula Sobieszek
Expert in strategy, business development and digital transformation in local and international markets
ICAN Strategic Leadership Academy™ training location
The training takes place in Warsaw, and classes are spread out over the year and take place in Wednesday-Thursday or Friday-Saturday cycles. You can plan your participation in classes in advance, and if necessary, you can make up for a given session at a different time.
Check the training schedule and find out when your class group starts!
Your acquired competence is confirmed by the ICAN Institute certificate
Each participant in ICAN Institute's development program will receive a prestigious certificate. This is a document that is valued in the labor market and is desirable for both recruitment processes and internal succession plans.
Business club for graduates
After completing the training, you can join the Alumni Club. Our community brings together leaders, managers, CEOs and directors from all over Poland. This is an elite group of people who focus on development, exchange of ideas and mutual support. This is where true friendships, business partnerships and mentoring are formed. See the value of being with us!
Quality guarantee: zero risk and reimbursement
We know that investing in a comprehensive, year-round program can come with concerns. That's why we offer you a unique quality guarantee:
If after 2 sessions (4 class days) you decide that the training does not meet your expectations, you can cancel your participation and receive a full refund.
Yes, we will refund your money 100%. There is no risk associated with participating in the training, only growth opportunities and real results.
CEO of ICAN Institute
Offer when buying through the site
Standard price: PLN 38,999 net
Receive up to 5% discount when payingonline
PLN 37,049.05 net
PLN 45,570.33 grossReserve a seat
LOOK:
- Participation in the ICAN Strategic Leadership Academy™ program
- Online access to "MIT Sloan Management Review Poland" resources.
- Online access to archival materials from MIT Sloan Management Review Polska.
- A premium library with multimedia resources supporting participant development.
- Intelligent myICAN assistant to personalize participant development
- Licensed and proprietary diagnostic tools, including:
- Diagnosis of organizational ambidexterity.
- Diagnosis of an organization's innovation potential.
- Organizational Culture Inventory.
Fill out the form,
and we will contact you!
Magdalena Witek
Frequently asked questions
Artificial intelligence is revolutionizing business strategies, reducing foresight analysis by 80-90% through monitoring change signals, scenario simulations, and decision testing. The ICAN Strategic Leadership Academy™ 2026 program has been fully adapted to this reality, making AI a catalyst for business model transformation—it automates processes, identifies new revenue streams, and changes the rules of competition, pricing, and innovation. The program develops two key competencies: Strategic Foresight (scenario building and signpost monitoring) and the practical implementation of AI in strategic management.
The training will show you the most important concepts and methods of strategic management with examples and ready-to-use tools for immediate application in your work. You will learn to create an agile strategy, capable of adapting to changing market conditions, and identify sources of competitive advantage for your company. The training provides answers to questions about your company's current strategic positioning: what makes us different, where to look for opportunities for growth, in what direction we should develop, and how to achieve our strategic goals.
Yes, during the ICAN Strategic Leadership Academy™ program, we work on case studies. Our trainers are experienced business practitioners who have held management positions in Polish and international corporations. Thanks to this, they know what people responsible for strategic management face and have tested various ways of dealing with challenges. Our strategic management training is strongly focused on practical knowledge, supported by scientific evidence and expert experience.
Yes, as part of our strategic leadership training, each participant gets access to the knowledge portal, which contains additional materials, including online training modules, content from our business magazines. Access to the knowledge portal is valid for the duration of the training and 12 months after the training - you can then use the materials whenever you want and on any device.
As a trainee, you receive a guarantee that allows you to cancel after 2 sessions and receive a 100% refund if at that time you feel the training does not meet your expectations. You can also change to another program that is more suited to your needs.
Yes, depending on your individual needs, you can purchase individual training sessions. If you would like to purchase a session of your choice, please contact us through the application form on the website or call the hotline at +22 250 11 40.
We issue an invoice on the first day of training. This allows the company to quickly include the training in its costs. Payment by installments is possible. There is also the possibility of obtaining funding from the National Training Fund, for which we help prepare applications.
Our training consists of 10 two-day workshops and an additional introductory online session, which comprehensively cover issues related to strategy, building a strong market position, and competitive advantage. Unlike many strategic leadership training courses and academies, we take a holistic approach to strategy, taking into account aspects such as the current geopolitical situation, links and dependencies between departments that influence the strategic development of the company, new technologies, and trends in human resource management. Our strategic management training is powered by knowledge from the world's best sources – we are a partner of the Massachusetts Institute of Technology, the world's No. 1 university according to official rankings. In addition, we adhere to the principle of evidence-based management, which means that we only teach methods that are science-based and backed by effectiveness research.