Hey, cool that you stopped by!
The event has already taken place, but we are preparing a new edition.
Check out what we have prepared!
Innovative methods for creating pricing policies in uncertain business realities
DIGITAL PRICING
as a tool of advantage in the digital reality
special guest
Madhavan Ramanujam
A global authority on the monetization of innovation, he is the architect of the success of such digital giants as UBER and LinkedIn. On a daily basis, he advises Fortune 500s and global startups from his office in Silicon Valley. He has successfully led more than 250 monetization projects having launched a number of products on global markets. Madhavan is a board member and partner at Simon - Kucher & Partners, a firm widely recognized as a global leader in pricing consulting.
The idea behind the conference
Creating a pricing strategy is an extremely important yet difficult task....
It is what determines a company's sales performance and position in the market. So how to create pricing in a digital world? What constitutes value for the consumer and how do you create it in the consumer's mind to encourage them to buy? How to use the latest technologies and customer knowledge to develop a pricing model?
Discover the secret of smart pricing and get the price adequate to the value delivered to customers! With the most effective methods of price and revenue management, you will provide your company with new opportunities for growth and seize opportunities for additional profits.
Offer
Values
PURPOSE OF
CONFERENCE
- Developing an effective pricing model in times of crisis
- Adapting pricing policies to the realities of the economic downturn
- Increase profits by leveraging digital channels
WHO
WILL BENEFIT?
- CEOs and business owners looking for new business growth opportunities
- Directors responsible for finance, sales and marketing
- Managers influencing business development processes in the marketplace
WHY
WORTH IT?
- You will learn the best practices from Poland and the world in creating pricing policies. You will learn how to implement them in your company to achieve a competitive advantage in difficult times!
During the pandemic, many companies have had to move their business to the Internet, where there is even greater volatility and price dynamics. Effective pricing in a digital reality requires a completely new approach than the one we've used so far!
The economic crisis, market uncertainty lasting for many long months, the sudden and forced need to change business models - the challenges of the past year have made it significantly more difficult for companies to create effective pricing policies. The accelerated digitization of business proved to be an additional threat. Not all companies were prepared for it and had a strategy for operating in virtual reality, which is governed by different laws than the traditional business environment. In this situation, the battle for customers, who are looking for cheaper offers, is dramatically intensifying.
Tap into the solutions used by Silicon Valley's biggest companies and use the power of digital pricing to build a competitive advantage! These experiences can be used by companies in both "new" industries and more traditional ones! The new realities apply to everyone!
Benefit from the experience of Madhavan Ramanujam, an expert in innovation monetization and pricing creation, and learn about an innovative approach to pricing that takes into account the new digital business reality. Wherein lies its strength? In using new technologies, including artificial intelligence and machine learning, and analyzing consumer information to determine a customer's willingness to buy a product at a given price! This will help you easily identify opportunities for additional profits, get the price right for the full value of the product, and give your company an edge in tough times!
Learn about the pricing innovations used by the world's biggest companies and startups, including Silicon Valley unicorns. Your company can use them and succeed too!
PRELEGISTS
Madhavan
Ramanajum
Board Member and Partner,
Simon - Kucher & Partners
Dr. Witold Jankowski
President of ICAN Institute and editor-in-chief of "ICAN Management Review"
Tomasz Stec
Managing Partner CEE, Simon - Kucher & Partners
Artur Staniec
Managing Director CEE, Simon - Kucher & Partners
Marko Razdevšek
Head of Project Management Office, Tuš, Slovenia
Miroslav Tlustý
Head of Pricing, Dr. Max, Czech Republic
Filip Marcińczyk
Global Commercial Excellence Director, eBay Classifieds Group
Program
Conference
09.30 - 10.00
Networking webinar
10:00 - 10:30
Break
10.30 - 10.40
ICAN studio + welcoming conference participants
10.40 - 11.10
Value, price, margin: new relationships in the post-COVID-19 era
President of ICAN Institute
11.10 - 11.20
Q&A session
11.20 - 11:25
ICAN Studio
11:25 - 12:25
Monetizing Innovation: Achieving profitability and sustainable growth from better pricing
Board Member and Partner, Simon - Kucher & Partners
12:25 - 12:30
ICAN Studio
12:30 - 12:40
Break
12:40 - 12:45
ICAN Studio
12:45 - 13:15
[case study] Pricing transformation: a success story by a traditional Slovenian retailer
Head of Project Management Office, Tuš, Slovenia
13:15 - 13:30
Q&A session
13:30 - 13:35
ICAN Studio
13:35 - 14:05
[Case study] How to bring pricing to the next level with dynamic solution?
Head of Pricing, Dr. Max, Czech Republic
Managing Partner CEE, Simon - Kucher & Partners
14:05 - 14:20
Q&A session
14:20 - 14:25
ICAN Studio
14:25 - 14:55
[case study] The power of pricings in practice: solutions that generate a (significant) share of group growth
Global Commercial Excellence Director, eBay Classifieds Group
14:55 - 15:10
Q&A session
15:10 - 15:15
ICAN Studio
15:15 - 15:35
Summary and Conclusions
Managing Partner CEE, Simon - Kucher & Partners
Managing Director CEE, Simon - Kucher & Partners
15:35 - 15:50
Q&A session
15:50 - 15:55
ICAN Studio
15:55 - 16:15
Q&A session
Board Member and Partner, Simon - Kucher & Partners
16:15 - 16:20
ICAN Studio | Conference Summary
BENEFIT GUARANTEE
If, after the conference, you feel that the techniques discussed are not applicable to you or you have any reservations about the quality of the conference delivery or the accompanying materials, we offer a full refund of the cost of attendance!
Therefore, there is no risk associated with participation in the conference, only the opportunity to achieve tangible benefits in the form of practical skills and new solutions in the company.
Dr. Witold Jankowski
President of ICAN Institute