Hey, cool that you stopped by!

The event has already taken place, but we are preparing a new edition.
Check out what we have prepared!

SESSION 3 | FEBRUARY 28, 2024

The science of motivation: a new approach to motivation

How to achieve long-term goals while avoiding short-term motives, temptations and distractions? Discover how to design a path to success and modify it according to the situation, so that you don't lose sight of your main goal.

Photo/ A.Fishbach Photo/ A.Fishbach

Achieve ambitious goals with your team!

A leader must take care of goals on different levels - personal (my leadership goals, my development, my career, etc.), the team and its members (the tasks and personal goals of employees) and organizational, including the implementation of the company's strategy and its goals. So how to juggle goals, reconcile them with each other, determine their importance, and most importantly - how not to lose motivation and burn out halfway to achieving the goal?

Benefit from the expertise of Dr. Ayelet Fishbach, a behavioral researcher in motivation science (motivation science). The expert will share with you methods and best practices developed from research on human motivation, self-control and strategies for achieving long-term goals. These are valuable tips to help you efficiently set priorities, goals and how to achieve them for yourself and your team. You'll learn how to support employees in achieving goals and... how to be supported by others!

About the expert

Dr. Ayelet Fishbach

She is a professor of behavioral science and marketing at the University of Chicago Booth School of Business, and a former president of the Society for the Science of Motivation and the International Social Cognition Network. She specializes in the areas of motivation and decision-making. Dr. Fishbach's groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology's Distinguished Scientific Contribution Award and the Fulbright Educational Foundation Award. She is the author of books and scientific publications. Her latest book, GET IT DONE: Surprising Lessons from the Science of Motivation, will be released in the fall of 2023 (ICAN Institute circulation).

Thanks to this session:

You will learn how to use the discoveries of the science of motivation to guide your desires and achieve your goals.
You will learn a scientifically developed four-element recipe for changing your habits and behaviors to achieve your ambitions and ventures more efficiently.
You will be provided with methods for setting specific and appropriately ambitious goals and monitoring the progress in achieving them.
You will learn how to skillfully "juggle" multiple goals: which ones to prioritize and when to do it.
You will learn what a mental goal system (goal system) is and what types of goals there are and how they affect our approach to achieving them.

Meet our experts

portrait Dr. Witold Jankowski
Dr. Witold Jankowski
President of ICAN Institute
One of the most experienced strategy consultants in Europe. Creator and editor-in-chief of the Polish edition of Harvard Business Review (2003-2020) and MIT Sloan Management Review (2019). Initiator of groundbreaking meetings for Polish business with world management authorities from the areas of leadership and culture formation....

Show more

portrait Piotr Stohnij
Piotr Stohnij
Expert in new marketing and generational change in business

He researches, advises, trains and manages the activities of his clients' companies in new marketing and generational changes in business.

He has completed numerous strategic projects for organizations in more than a dozen industries, including such demanding ones as food, personal protective equipment, health, publishing and...

Show more

portrait Andrzej Borczyk
Andrew Borczyk
Business leader with experience gained in operational, sales and HR roles in global companies.
As HR Director, he served as a Board Member in listed and international companies, including Mars, Diageo, Microsoft, Zywiec/Heineken Group, CCC in Poland and Europe.

Co-founder of HRInfluencers, HRExplorers, coach and mentor in LeadersIn and Forum of Business Women Leaders programs. Lecturer at the studies of the Leon K...

Show more

portrait Lukasz Szymula
Luke Szymula
Experienced business leader and practitioner, business trainer, mentor and coach

Practicing manager, managing an international team (digital marketing and ecommerce industry) managing the largest performannce/affilaite marketing company in Poland and CEE, member of the Supervisory Board of the Chamber of Electronic Economy.

Mentor and Content Supervisor in Poland's largest mentoring program - F...

Show more

Watch the coverage

Buy recordings of the entire series or a selected conference

Conference program

10:00 - 10:10

ICAN Studio Greeting - the start of the conference

10:10 - 10:40

photo by Witold Jankowski
Dr. Witold Jankowski
The strategic and tactical role of motivation in performance in the context of today's work environment and business environment
  • Social dynamics in motivation, or the impact of the macroeconomic and social context on our decisions and actions
  • The role of motivation and the performance of the company, teams and people: facts and myths
  • One company - different incentive systems? For departments? Teams? Individuals?
  • Translating business goals into KPIs and targets at different levels of the organization: what assumptions are we making and what we need to change
  • SMART goals vs. FAST goals: what's new in the dispute between the two?
  • When low motivation is due to factors other than formal motivation systems: how to discover the real reasons for low motivation?
  • The role of managers in creating a "high-energy" work environment
  • Motivation and organizational culture: interrelationships and relationships
  • What is ROM - Return of Motivation: how to measure and manage it?

10:40 - 10:55

Q&A session Dr. Witold Jankowski

10:55 - 11:00

ICAN Studio

11:00 - 12:00

photo - Piotr Stohnij with Andrzej Borczyk
Piotr Stohnij in conversation with Andrzej Borczyk
The role of leadership and motivation from the perspective of different generations: conflicts, challenges and solutions
  • Demographic challenges and the validity of the discussion on generations
  • Sources of intergenerational differences and their implications for companies
  • Motivations of each generation and leadership roles in building understanding between them
  • First inclusion in the company, then diversity, not the other way around
  • What equality in diversity means for leaders and HR strategy

12:00 - 12:25

Q&A session

12:25 - 12:30

ICAN Studio

12:30 - 13:15

Break

13:15 - 13:20

ICAN Studio

13:20 - 13:50

photo by Lukasz Szymula
Luke Szymula
Building engagement at Tradedoubler - a case study ...or how an engaged team innovates to build even more engagement
  • Engagement survey and implementation of a program to increase engagement
  • Innovative solution and implementation of reduced working hours
  • Studying effects in an evidence-based model
  • Impact of solutions on organizational culture and employee motivation
  • The role of leadership in transformation projects

13:50 - 14:00

Q&A session by Lukasz Szymula

14:00 - 14:05

ICAN Studio

14:05 - 15:00

photo by Dr. Ayelet Fishbach
Dr. Ayelet Fishbach
Motivation rediscovered: scientific foundations and strategies for success
  • Intrinsic motivation vs. extrinsic motivation: old dilemmas in a new guise
  • For which situations intrinsic motivation is better, and for which extrinsic motivation is better
  • A four-element recipe for changing your habits and behaviors to achieve your ambitions and ventures more efficiently - the role of each element
  • What is a mental goal system (goal system) and what are the types of goals and how they affect our approach to achieving them
  • Setting goals anew: ambitious goals, ways and formulations, and pitfalls to avoid
  • Setting ambitious goals for yourself versus setting goals for others
  • How to get on the path of realization and not deviate from it? How to monitor your own and others' progress?
  • How to manage the implementation of multiple goals? Conflicts, challenges and how to set priorities
  • The Goal Gradient Principle and how it accelerates motivation as we approach our goals

15:00 - 15:20

Q&A session by Dr. Ayelet Fishbach

15:20 - 15:25

ICAN Studio End of Conference

15:25 - 15:30

ICAN Studio