Competitive Strategy 5.0:
how to win with "old" and new rivals
Learn innovative methods to analyze competitors and decipher their agenda to effectively respond to changes in the market.
Dr. John Horn
Professor of the practice of economics at the Olin Business School at Washington University in St. Louis. For nine years he worked as a senior expert in McKinsey's strategy department, where he served clients in...
Session 3 of the development program for managers and leaders - what will you learn?
- Competitive strategy: main schools and approaches, their application and limitations
- What are the types of competitors and their main characteristics - new players, innovators, public and private competitors
- How to "get inside" your rivals' heads with a 4-step competitive analysis process
- Tactics and methods: judo, sumo, aikido and the "boxing" approach - what they consist of and when they apply
- How to use information about competitors' activities to create a sustainable market advantage for your company
- How to effectively integrate competitive analysis into internal decision-making processes to make better strategic decisions
What problem does the session 3 raise
Anticipating competitors' next moves is becoming increasingly difficult. Many leaders often don't understand why their rivals make the decisions they do and don't, which leads to frustration and faulty strategic assessments.
Research by Dr. John Horn, the session's special guest, shows that companies often perceive their competitors as acting irrationally. However, this belief is often mistaken!
We have the answer to this challenge
Dr. Horn will show you how to see into the mind of your competition using a process consisting of 4 steps. You'll learn how to analyze your market rivals in terms of the resources they have, the impact of their actions on the industry and their actions both current and future. With Dr. Horn's methods, you won't be caught off guard by your competitors and will develop a winning strategy to become a strong player in your market.
You can find more information in the brochure - download it for free. Don't miss the opportunity to meet an expert and register for a session today!
Meet Polish practitioners
Session 3 program
10:00
10:10
Dr. Witold Jankowski, ICAN Institute
- Competitive strategy: main schools and approaches, their application and limitations.
- Competition in the industry versus competition in the ecosystem.
- What is building a competitive advantage and what is maintaining it?
- Symmetric and asymmetric competition: differences and their implications.
- Tactics and methods: judo, sumo, aikido and the "boxing" approach - what do they consist of and when do they apply?
- Hyper-competition: how to play and win in an intensely competitive environment?
- An uncertain and turbulent environment: how does it affect competitive strategy?
- Competing in the Age of AI.
10:45
11:00
11:10
Krzysztof Sobieszek
- How collecting, organizing and using data is becoming the foundation for success in AI transformation, building modern data-driven business models.
- Practical examples of how AI can improve key areas of the business, reducing costs, increasing efficiency and eliminating operational errors.
- What structural changes are necessary for companies to take full advantage of artificial intelligence and foster innovation and operational flexibility.
- Why building effective technology partnerships is critical to AI success, and how to create a collaborative ecosystem that drives innovation.
11:35
11:45
11:50
Filip Orlinski
- Market environment: why is it crucial to constantly listen and analyze market signals?
- The role of data: how does data analytics support strategy and tactics building in a changing environment?
- Organizational flexibility: the importance of making quick decisions and adapting the company's structure to new challenges.
- Engaging the organization and employees: how to effectively involve the team in building the strategy, communicating it and implementing changes?
- In-flight engine repair: how to respond to challenges and make changes while keeping the business running?
12:15
12:25
12:45
Dr. John Horn
- What are the types of competitors and their main characteristics - new players, innovators, public and private competitors, entrepreneurs.
- How to predict competitors' reactions to various market actions and what factors may influence their decisions.
- How to "get inside" the heads of your rivals with a 4-step competitive analysis process.
- Why even the seemingly irrational behavior of rivals has a real basis, and how to discover it?
- "Analyze and rule," or how to use information about competitors' activities to create a sustainable market advantage for your company.
- How to adapt your strategy to competitors with different resources and capabilities, from smaller players to industry giants.
- How to effectively integrate competitive analysis into internal decision-making processes to make better strategic decisions.
- Competitive analysis methods and tools to improve a company's ability to anticipate and respond to the actions of rivals.
13:30
13:50
13:55
14:20
14:30
Online
March 6, 2025
18.01 - 30.01 First Time: £899
31.01 - 12.02 Special offer: 999 PLN + E-book
13.02 - 26.02 Last call: 1199 zł
27.02 - 5.03 Normal price: 1700 zł
Buy 5 sessions of the development program and enjoy a discount with bonuses
Participation in a dedicated on-site workshop
Meet interesting people from the business world and get inspired at a workshop to be held during the HR Trends conference (June 2025).
Prestigious certificate confirming participation
Strengthen your personal brand with a market-recognized certificate.
Discount of 30% on e-learning platform
Get a database of over 40 certified online courses in key business areas.
Membership in the elite ICAN Alumni Club
Join an inspiring community of leaders from all over the country and exchange experiences.
Lowest price from 30 days before 4900.00 zł
Want to know even more?
Do you have questions? Get a free consultation with an expert. We will discuss your development needs and help you decide whether to participate in the program.
Magdalena Witek
Fill out the form and we will contact you!
Frequently asked questions
No, you don't need any software. You will receive a link to the conference broadcast to the email address you provided, which will open in your browser. We only recommend that you check your Internet connection before the conference starts and make sure it is stable. This way you can watch the conference on any device.
You can ask questions to the speakers directly in the chat room, which is moderated by our team.
You will receive a certificate of participation electronically to the email address you provided when registering for the event. It is worth boasting your network of contacts in it for strengthening your personal brand and enriching your profile.
If you have technical problems such as audio or video difficulties, check your settings and Internet connection. Make sure your sound is not muted and your connection is stable. You can also contact us by phone at 22 250 11 44 or email infolinia@ican.pl.