He researches, advises, trains and manages the activities of his clients' companies in new marketing and generational changes in business.

He has completed numerous strategic projects for organizations in more than a dozen industries, including such demanding ones as food, personal protective equipment, health, publishing and construction. He has also spent several thousand hours leading workshops for top executives. He served as editor of the online edition of the Harvard Business Review Poland and president of the Generation Next HR association.

For several years he also ran his own agency serving companies in the area of social media. He also wrote "The End of the Alphabet," the first Polish book on generational change in business.

He has worked with the ICAN Institute for more than a decade.