From Scattered AI Experiments to a Scalable Sales Model
In many companies, salespeople are already experimenting with AI, but they’re doing so without a common language, standards, or governance. The ICAN AI Sales Transformation Program™ brings all of this together into a single model.
If your use of AI in sales is just a series of random experiments— you’re losing control
In many companies, salespeople are already using AI: for customer research, preparing meetings, writing emails and proposals, analyzing data, and following up. Most often, however, they do so without a common language, without quality standards, and without clear guidelines.
The result? More activity, but not necessarily more meaningful conversations. More content, but not necessarily better conversion rates. More data, but not necessarily better decisions.
Strategic
Investments in AI are made intuitively, driven by trends, rather than in response to departmental goals.
Decision-making
There are no criteria to determine where AI supports growth and where it merely increases the number of low-quality activities.
Competent
There is a lack of an AI-supported sales representative competency model and a standard for working with AI.
Organizational
There is a lack of standards for using AI within the team—without them, AI amplifies the weaknesses of the process.
From Experiments to a Scalable AI Sales Model
The program guides participants through four steps: from establishing a common language, through evaluation criteria and decision-making, to a finalized implementation plan.
Understanding
You're building a common AI language for sales: language model, assistant, agent, workflow, human-in-the-loop, hallucinations, CRM data, revenue intelligence.
A common language and roadmap for the sales function.
Rating
You learn to assess where AI actually creates value and where it poses a risk.
Criteria for evaluating AI applications in sales.
Decisions
You apply AI to the sales director’s decisions: which employees to develop, where to allocate resources, which opportunities to prioritize, how to create forecasts, and how to coach salespeople.
A map of AI-powered sales decisions.
Implementation
You design workflows, competencies, roles, governance, and a roadmap.
AI Sales Transformation Blueprint and 90-Day Action Plan.
How We Work with You in the Program
ICAN's sales management methodology and Lark Business Consulting's implementation experience, presented in a practical, workshop-style format.
For 30 years, ICAN has been training business leaders and developing programs based on real-world management challenges. It is responsible for the competency model, the Blueprint structure, and the sales director’s perspective.
- Three Perspectives: Strategist and Architect, Co-thinker, Salesperson + AI
- Competency Model: Awareness · Wisdom · Trust · Influence
- AI Sales Transformation Blueprint (7 modules)
- AI-Powered Decision Matrix
- 90-Day Implementation Roadmap
Lark's experts bring practical knowledge about implementing IT systems and AI tools in organizations across various sectors—from manufacturing to services.
- Consulting on the Implementation of AI Tools
- Knowledge of global technology trends
- A thorough analysis of operational processes
- Reduced Operating Costs and Competitive Advantage
- Experience: manufacturing, logistics, services, education
The combination of ICAN’s 30 years of experience in developing business leaders and Lark’s practical knowledge of AI implementation results in a program that teaches not only strategic thinking but also concrete implementation.
Check if Your Sales Team Is Ready for AI
The more "YES" answers you have, the greater the risk that AI in your sales efforts is currently just a collection of unstructured experiments.
8 questions · less than 2 minutes · instant results
A program for those who want to turn AI into a real sales advantage
This isn't a course on prompting for salespeople. It's a program that teaches you how to build a modern AI-powered sales model—from strategy and decision-making to the team's day-to-day workflow.
They design an AI-ready sales system and make AI-supported decisions.
They want to understand how AI is changing the sales model and the sources of competitive advantage.
They develop workflows and standards for working with AI within the sales team.
They are responsible for implementing AI in key customer relationships and across the entire sales function.
They need a manageable sales model instead of scattered experiments with AI.
Do you see yourself in any of these profiles? That's a good sign.
Report participationEverything you need to know— in one brochure
Download the brochure for free and review it on your own or with your organization's sales team.
- Description of the 20 modules and 7 elements of the Blueprint
- Schedule for Both Conferences and the Implementation Break
- Pricing, Dates, and Terms and Conditions for Certification
How are we different from other AI training programs for sales?
Most AI training programs focus on tools or provide inspiration at the company-wide level. This program takes a different approach: it organizes the sales function as a system—decisions, workflows, competencies, and governance.
AI Tool Courses for Salespeople |
General AI Strategic Programs |
||
|---|---|---|---|
A single seller |
The Entire Sales Function: Process, Team, Leader |
The entire company |
|
Productivity per person |
Systematic Organization of Sales Functions |
Company-wide inspiration |
|
Tool workshops, learning how to write prompts |
Work on decision-making, workflow, team competency development, and governance |
Strategic Lectures and Workshops at the Executive Level |
|
Productivity per person |
A manageable sales system powered by AI |
Inspiration without actual implementation |
|
Short-term, individual-based |
Long-term — embedded in processes and systems |
Short-term — difficult to implement without specific details |
Modern AI-driven sales isn't just a collection of prompts. It's a manageable model.
You'll walk away with a ready-to-use AI Sales Transformation Blueprint and a 90-day implementation plan for your sales team.
Having access to AI is one thing. But knowing how to get the most out of it is a real advantage.
Report participationForget the theory! You can put everything you learn from the program into practice
4 days of workshops + independent study
Two two-day sessions separated by four weeks of independent work on a real-world sales problem. Each module concludes with a specific component of the Blueprint—material ready for implementation.
- What is AI-first sales transformation, and how is it changing the sales model?
- What role does a sales director play: user, sponsor, or architect?
- How is the B2B customer's purchasing process changing (self-directed research, a reduced role for sales representatives)?
- Four sales contexts and the role of AI in each: simple, comparative, complex, and transformational
- AI as a layer overlaid on the entire sales funnel, rather than a single application
- The Limits of AI in Consultative Selling — 3 Risks You Need to Know About
- A Common Language for Discussing AI in Sales
- The ability to distinguish between a tool, an assistant, an agent, and a workflow
- Understanding How AI Is Changing the B2B Customer's Purchasing Process
- The Ability to Apply AI to Four Sales Contexts
- How can AI be used as a co-thinker (a partner in analysis, not just a production tool)?
- Which strategic decisions can AI support, and how?
- Where is the line between the role of an algorithm and human responsibility?
- An Overview of Decisions in Which AI Actually Improves a Manager's Accuracy
- AI Maturity Audit in Sales — Assessing an Organization’s Readiness Across Six Dimensions
- Independent Work Briefing — Participant's Choice of a Problem to Develop in Blueprint
- Understanding How AI Is Transforming Sales as a System
- AI-Powered Sales Decision Matrix
- Assessing AI Readiness in an Organization
- Preparation of the First Part of the AI Sales Transformation Blueprint
- Working on a real-world problem and using data from the participant's organization
- 90 min online: office hours / case clinic
- Calibration, Q&A, and Preparing for Workflow Design
- What defines the new identity of a sales professional who combines sales skills, emotional intelligence, and AI tools?
- The 4 Competencies Model: Awareness, Wisdom, Trust, Influence — and the Role of AI in Each of Them
- Workflow of an AI-augmented sales consultant: briefing, industry analysis, follow-up, CRM update
- How to Design Repeatable AI Workflows with Human Checkpoints
- How to Create a Checklist of Quick Wins That Will Build Team Trust
- Development of an AI-Supported Salesperson Competency Model
- Designing an AI workflow for real-world sales processes
- Creating a Checklist for Quick Wins
- Establishing Quality Standards for Sales Representatives Using AI
- How does the co-thinker model translate into management rituals such as pipeline reviews, forecasting, and risk management?
- AI in Personalized Team Development: Competency Assessment, Gap Identification, Interview Simulations
- Why does AI, without governance, amplify errors faster than humans can spot them?
- Governance elements: data quality, security, customer contact policies, ethics, transparency
- 90-Day Implementation Roadmap — Translating the Blueprint into an Action Plan
- A Ready-to-Use AI Sales Transformation Blueprint and a 90-Day Implementation Roadmap
- How to Develop the Skills of AI-Supported Salespeople
- The ability to use AI as a co-thinker for the sales director
- Establishing governance within an organization (policies, standards, processes)
Practitioners who bridge the gap between the world of AI and the reality of sales
The program is led by experts who combine business experience with practical knowledge of artificial intelligence and consultative selling. They are practitioners for practitioners—they provide solutions that work in the day-to-day operations of a sales department.
Dr. Dominik Skowroński
Dr. Przemysław Sękalski
Renata Kozlowska
Your Quick Tip Before the Training Session
Key data and findings in one place. In this report, you’ll learn:
- What are the 7 AI pitfalls that cost sales directors the most?
- What does it mean that AI without a strategy turns into a “productivity charade”?
- Why do 88% of companies already use AI in sales, yet only 39% see it reflected in their results?
- What percentage of B2B buyers prefer a purchasing process that doesn't involve a sales representative?
What Do Participants in ICAN's Sales Programs Say?
More than 40,000 managers have completed ICAN Institute programs. Over 200 organizations from various industries. Below are testimonials from participants in ICAN’s sales programs.
Join a community of sales leaders who are building a manageable model powered by AI
40,000+ graduates of ICAN Institute programs
and much more
We offer this guarantee because, after 30 years and 40,000 graduates, we know that no one wants to drop out.
We take full responsibility for your results. 100% satisfaction guarantee.
We are completely confident in the effectiveness of our tools. That's why we take on all the financial risk—you can test the program before making your final decision.
Take part in the first session (2 days of classes) and see if the program is right for you.
If you determine that this knowledge will not lead to an increase in your company's efficiency, you may withdraw without giving a reason.
We'll refund your entire payment. No hidden catches or complicated procedures.
Since you have nothing to lose—what's stopping you?
Secure your future. Sign up!
- ✓4days of in-person workshops
- ✓Independent workbetween sessions + 90-minute online meetings
- ✓AISales Transformation Blueprint
- ✓90-dayimplementation roadmap
- ✓Ready-madeAI workflows based on participant data
- ✓ICAN AI Sales Transformation Program™ Certificate
Magdalena Witek
Frequently Asked Questions and Answers.
Do you have any other questions? Our team will answer any questions you may have before you decide to participate in the program.
Report participation