Paulina Sobieszek is an experienced leader with more than 20 years of experience in the media communications and marketing industry. She specializes in management, strategic planning and business development in local and international markets. In her career, she has held key roles in global organizations such as Publicis Groupe and Mindshare GroupM. As Director of Business Development at Publicis Groupe for the CEE region, she was responsible for implementing effective growth strategies at the level of the entire holding company covering 20 markets in Central and Eastern Europe. She also served as Champion Salesforce managing the implementation and development of a CRM solution covering dozens of companies in the region. At Mindshare, she was responsible for building and developing the agency's brand in the Polish market, while managing the strategy and new business team. She co-founded a pioneering gas pedal for startups - mSpark GroupM. This European Mixx Awards-winning initiative has created numerous innovative products in the areas of e-commerce, native marketing and social media. Her leadership skills include building and motivating teams and strategic project management. She is passionate about innovation, as evidenced by numerous certifications in the areas of Business Model Mastering, Design Thinking, Product Development, and Generative AI.