Open strategy - a new model of strategic management
Strategy development must stop being the domain of a closed group of leaders at the very top! Take an open approach to strategy and involve employees at all levels to develop a solid, future-oriented strategy.
Discover a strategic advantage where competitors don't even think to look.
In many companies, the strategy development process is dominated by a small group of senior leaders operating within a siloed framework. This traditional thinking needs to change, as the tumultuous experiences of recent years and the downfalls of seemingly powerful players have bluntly demonstrated. Any company that entrusts the power to create strategy to a small group will sooner or later find itself on the losing end!
The open strategy concept, developed by Dr. Christian Stadler, involves more people in the planning process, making the strategy understandable and credible to employees at every level of the organization. And thus easier to communicate and faster to implement! The open process also eliminates the pitfalls of falling into a rut, "ossifying" the organization, overestimating one's position or ignoring signals from the business environment. Dr. Stadler's methods and tools will help you build an organization that stays ahead of change, outmaneuvers the competition and exceeds customer expectations!
About the expert
Dr. Christian Stadler
He is a professor of strategic management at Warwick Business School. His research focuses on how organizations can achieve sustainable competitive advantage. Stadler is particularly interested in issues related to diversification, capabilities and innovation. His work has been published in the Harvard Business Review, Sloan Management Review, New York Times, Wall Street Journal, Financial Times, Bloomberg Business Week, Fast Company, Fortune/CNN and BBC, and has been translated into 11 languages. In 2021, he was selected by Thinkers50 to receive the Strategy Award. Christian Stadler's latest book Open Strategy. Mastering Disruption from Outside the C-Suite will be published by ICAN Institute in the summer of 2023.
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Meet our experts
President of ICAN Institute
Experienced Strategist, Agency Partnerships Lead, CEE META
A member of the board of directors of IAB Poland from 2010 to 2013, he worked for many years at Mindshare media house, where he co-created strategies for brands such as Ford, Volvo, Nike, Samsung, VW Bank, IBM, Lenovo. His responsibilities also included innovations in digital media and online communications. From 2009 to 2013, he was associated with Our ...
Academic lecturer, project manager supporting project and process management, implementation and development of innovative products
For 10 years, he has been advising entrepreneurs on how to create agile strategies and sellable products based on innovation in a dynamic world. He works with the business and scientific communities, improving their communication and increasing the chance of achieving project goals.
D. in international relations, graduate progr...
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Conference program
10:00 - 10:10
10:10 - 10:45
- Evolution of the strategy concept: what has changed and what will change
- Networked organization vs. networked strategy: what it means
- Strategy vs. implementation: does this divide still make sense?
- Strategy versus corporate decision-making processes: what's changing and why
- What strategic decisions boards can never delegate and why
- How to break the age-old conflict between strategy and implementation
- What managers can learn from Aristotle on strategic management
- The AI revolution: how you can use ChatGPT to make strategic management more effective (yes, it's already happening!)
10:45 - 11:00
11:00 - 11:10
11:10 - 12:00
- What is the open strategy model, adapted to today's fast-paced and changing business environment?
- Why not limit strategic creation to small leadership teams?
- How to involve employees in the strategic process and the formation of proactive attitudes?
- How to apply an open approach to strategy in any company, regardless of size or industry?
- In which phase of the strategic process is it worthwhile to apply an open strategy and how to choose the right tools with the company's goals in mind?
- A practical framework for creating a strategy in an open way: what I want to achieve, how to "open up" and who is best to involve
- Creating strategy vs. predicting the future: what cognitive mistakes leaders make when making strategic decisions
12:00 - 12:25
12:25 - 12:30
12:30 - 13:15
13:15 - 13:20
13:20 - 13:50
- Why is it so difficult to make experimentation a part of our business practice?
- How to select business hypotheses?
- How to conduct tests effectively?
- What is the role of managers in systematic experimentation?
13:50 - 14:05
14:05 - 14:10
14:10 - 15:00
- Why listen to the voice from all levels of the organization in uncertain times? The perfect time to work in an open strategy model.
- What does a strategy workshop look like in practice? The ideal group and methods to share experiences.
- What are the benefits of working in an open model? Results of activities - spot and strategic initiatives.
15:00 - 15:20
15:20 - 15:25
15:25 - 15:30
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