It uses brain knowledge to help companies and and their employees. She has more than 18 years of experience in marketing, and has managed the consulting firm Brand Useful for 12 years. Among her clients are: Allegro Foundation, Continental, Multikino, Wawel Castle. She is the author of 2 books, including: "Neurocopywriting", on how to create content that the brain understands. She teaches about neurocommunication and how to use technology and not be used by it. They say of her trainings that they are deadly concrete.