Magdalena Kieferling
Strategist and trainer in the area of management and communicationAreas of expertise:
- Internal communication
- Communication in change
- Managing teams
- Changing organizational culture
A respected trainer of management, business communication and customer relations. Expert and lecturer at the prestigious managerial training institute ICAN Institute and one of Europe's top business schools WSB Academy. Author of the bestseller on managerial communication "The Sandbox Effect - how to boss so the robots don't take your job" (published by Onepress), which already became an Empik bestseller in the management category after its release. TED motivational speaker.
For more than 15 years in senior managerial positions (Communications Director, HR Director, Corporate Account Director). She combines the interests of management and employees so that each party feels supported. Her talent is finding the core of problems and implementing tailor-made solutions in the areas of communication management, human resources and organizational culture change. She has repeatedly carried out organizational change and rebranding processes.
She has advised and supported senior and middle management of more than 40 Polish and foreign corporations, non-profit organizations, and start-ups. She has coordinated strategies in more than 100 campaigns and projects at the European level. She has authored more than 400 radio, online and press publications.