5 digitization trends to increase business efficiency
Digital Transformation | 4 min
Digital transformation is entering a new phase. The race to build efficiency in digital processes is beginning. Companies are pinning high hopes on automation, integration and monitoring of process quality, and rapid access to data and analytics will certainly be a business changer.
Digital transformation today is a complex phenomenon that combines technology with business and work culture. In business, it still plays more of a tactical role than a strategic one. Investment in technology is still more about putting out fires or improving efficiency than looking at technology as a source of competitive advantage.
The results of our research show that digitization is accelerating strongly in the direction of business performance. In the coming years, companies intend to focus precisely on improving business performance through the use of technology, which is particularly evident in 2022 and in preparing for tougher times. Everything must be measurable, analyzed and optimized.
Our research also provides another equally important (and pleasing) conclusion :
Digital maturity of large companies and corporations is steadily increasing
Organizations have eagerly set about cleaning up their infrastructures and data, and are increasingly open to new technology trends and implementing solutions based on artificial intelligence and work automation.
Here are 5 trends in digitization that will change business, and are even already doing so before our eyes.
Top 5 trends for 2023
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Platformization of business
This is a strong trend driven by, among other things, the need to integrate systems and data. Combining IT resources into platforms will increasingly move business into the digital world, and will allow building complex business ecosystems that connect customers with suppliers.
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Better contact with the customer
According to those surveyed, the number of customers and digital transactions will continue to grow, requiring the implementation of solutions to better manage relationships. The role of personalizing access to services, data and information will also increase, and bots using chat and voice technologies will become more common.
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Simplifying
This is another direction of change that is gaining importance. The results point to continued rapid growth in the use of applications and systems in organizations, but this phenomenon will be accompanied by a second, equally strong trend of systems and data integration, mainly focused on automation, robotics and building self-service solutions.
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Data-driven business
The data-driven trend will increasingly become part of the way business is managed. According to those surveyed, the amount of data will grow by leaps and bounds, the role of data analytics in decision-making processes will increase, and artificial intelligence will effectively support such processes. Real-time data, analytics and dashboards will change the way businesses are managed. Speed will increase, which will take on new importance in business and require new management competencies.
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Digitization of the work environment
Medium and large companies have been focusing on digitizing many processes at the customer interface over the past few years. Today, the trend of digitizing the work environment has strongly accelerated. This is building more efficient and faster organizations, focused on creative rather than administrative processes.
Summary
- Companies are primarily investing in the integration of infrastructure, systems and data, and as a result, the phenomenon of business platformization is becoming increasingly important.
- The use of artificial intelligence in decision-making processes will become more popular due to the vast amounts of data to be processed.
- In their search for ways to increase organizational efficiency, companies are digitizing their work environment in addition to their processes.
About the study
ICAN Research has been monitoring the level of digitization of medium and large enterprises since 2014. The analysis was based on 30 qualitative interviews with CIOs, CFOs and CEOs. The respondents represented key players in their industries.
Interested in company or market diagnostics? Check out our offer
We will study trends in the digitization of your industry, and the results of our research will provide you with strategic value insights. We will identify the most important directions in digital transformation and the technologies that will put you ahead of the competition and are therefore worth the investment. We will help you define strategic priorities and identify the best methods in implementing them.
We will examine what technologies your industry uses and what solutions can help improve your business, such as optimization, elimination of unnecessary manual work or automation. We will point you in strategic directions in the use of technology that will translate into increased competitiveness.
We will measure the level of digitization of your processes and identify gaps and methods of improvement to speed up and automate your processes. We will provide knowledge about best practices in the area of process digitization. We will identify solutions that have proven themselves in your industry and are worth implementing because of the business benefits.
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Within a day of sending the message, you will hear back from a business solutions consultant. Together we will develop a solution that will translate into comprehensive development of your organization's employees.
