Product Marketing Manager for publications and ecommerce
Warsaw
The announcement expired on 31.08.2024
B2B contract, Contract of mandate
Full-time
Your responsibilities
Preparation of the publishing plan and coordination and supervision of the publishing and production processes, as well as the promotional process and budget of ICAN's book novelties,
Creating new content formats, in particular IMR reports, MIT Key Insights, ICAN Must Read,
Monitoring of inventory, taking care of product availability, coordination of processes related to license renewal, stock sales, making books available in various formats (e-books, audiobooks),
Planning, coordinating and implementing marketing campaigns for ICAN Business Insight subscriptions, developing the user base and increasing user engagement,
Preparing and creating targeted value propositions for current ICAN Business Insight subscription clients and acquiring new clients,
Creation of a long-term strategy for e-commerce activities and creation of concepts for new products, services and sites to expand ICAN store's product offerings,
Monitoring and optimization of ongoing marketing campaigns related to the magazine and books.
Our requirements
A minimum of 3 years of experience in a similar position, preferably in the publishing or e-commerce industry,
higher education, preferred majors: marketing, management, media, communication,
Knowledge of the publishing market, good understanding of market trends, especially in the area of business publishing,
Ability to plan and implement marketing campaigns, knowledge of marketing tools and techniques, including online marketing,
Experience in coordinating projects, ability to work in a team,
The ability to create new content formats and product concepts,
The ability to analyze data, monitor the effectiveness of campaigns and optimize activities,
Very good oral and written English language skills.
For our part, we offer
work in an organization whose main goal is development and education,
Unlimited access to ICAN Institute's knowledge base, including articles published in the MIT Sloan Management Review Poland and ICAN Business Advisor e-learning development programs,
The opportunity to participate in selected ICAN Institute development programs,
free long weekends! At ICAN, we believe that rest is one of the cornerstones of effective work, which is why we all rest on long weekends. That's an extra 5 days off per year,
Private medical care for you and your loved ones and the opportunity to use the Multisport Card,
equipment necessary for work, support during on-boarding and a few weeks afterwards, during the implementation period.