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Anna Talarczyk, Customer Experience Management Expert

Anna Talarczyk

Customer experience management expert

TRAINER IN TRAINING:

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Areas of expertise:

  • Changing organizational culture - building a customer-centric culture
  • Customer experience management strategy
  • Complaint management
  • Design thinking

Manager with many years of experience in multinational corporations in the service sector (Santander, Pekao S.A., Credit Agricole, EuroBank, Tchibo, DHL). He specializes in building a customer-centric culture (CEM, CX, UX). Explains the purpose and necessity of implementing solutions based on diagnosed customer needs.

It develops the skills of managers and employees to develop and implement customer experience management strategies based on: measuring customer satisfaction and loyalty, simplifying communication with customers and employees, optimizing and digitizing sales and service processes.

Supports companies in minimizing the cause of problems and the negative impact of complaints on the company's image. Teaches how to design, monitor and report the effects of implemented actions (NPS, CSAT) and use to build a competitive advantage for the company. Motivates to action by showing the benefits of implementing changes. Develops proprietary development programs, based on a diagnosis of the current state of the company, applicable laws and standards, and best practices implemented in the market. He also takes into account trends and challenges resulting from the effects of changes in customer buying behavior.

She has the competence and workshop of a lecturer and many years of experience, which enable her to provide educational services at the highest level, both original and commissioned. She works as a lecturer for the Warsaw School of Economics (SGH) in Warsaw - postgraduate studies "Customer Satisfaction Management" and SWPS in Warsaw and Poznan - postgraduate studies in Design Thinking.

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