He started his career at Microsoft, where he was in charge of marketing, sales support and partner competence development. He then created a B2B marketing department from scratch at Samsung Electronics Poland, where he was responsible for the first in Poland and one of the first in Europe implementations of an enterprise-class marketing automation system.

For several years, he has been running Grow Consulting, a consulting company that helps B2B companies acquire customers through the use of modern and proven marketing methods. He also shares his knowledge by publishing in specialized press, including "Marketera+", "Nowa Sprzedaży", "MIT Sloan Management Review Poland".

He is the author and co-author of the books: ""This is Social Selling,"" "The ABCs of B2B Marketing," "B2B Marketing Essentials," "B2B Marketing, for the Classroom to the Boardroom," and the courses "B2B Marketing Strategy Fundamentals" and "#SocialSellingMaster."