Nearly 30 years of experience in marketing, both on the agency and client side. Creator of many marketing strategies, both for global brands (T-Mobile, Panasonic, BMW, LG Electronics) and local brands.

Fascinated by innovation and digital marketing, he is a founder of startups in the fields of internet of things, telemedicine/machine learning and remote education. He holds two patents in these fields.

Academic teacher for nearly 20 years. He teaches marketing in executive MBA and 2nd degree courses."