E-commerce in the age of AI

Krzysztof Albrychiewicz

Nearly 30 years of experience in marketing, both on the agency and client side. Creator of many marketing strategies, both for global brands (T-Mobile, Panasonic, BMW, LG Electronics) and local brands. Fascinated by innovation and digital marketing, he is a founder of startups in the fields of internet of things, telemedicine/machine learning and remote education. He holds two patents in these fields. He has been an academic teacher for nearly 20 years. He teaches marketing in executive MBA and 2nd degree courses.

Martin Adams

Martin is the Co-Founder of Metaphysic.ai, the world-leading Generative-AI business that is tearing up the world of entertainment, marketing and content creation using AI. He launched the global phenomenon and public face of synthetic media to the world (DeepTomCruise, 2 billion views globally) and recently made history as the first AI finalist on America's Got Talent, with a performance that resurrected Elvis Presley alongside AI versions of Heidi Klum, Sofia Vergara and Simon Cowell as backup singers. He is also Co-Founder & Director at CODEC.AI and Co-Founder at DIGITAL LEADERSHIP COUNCIL. Martin Adams helps people reimagine what is truly possible. He brings the world's most explosive technologies to life in a human way. Martin is a serial entrepreneur and award-winning thought leader working at the intersection of Generative AI and creativity- smashing the worlds of brand building, Hollywood and Silicon Valley together. ✓ The technologies Martin has developed provide some of the biggest shifts in creativity since the invention of the computer ✓ Driven by the mission to democratize digital knowledge and keep the new economy fair by 'bridging the digital divide' in society ✓ Working directly with the C-suite of the world's largest companies to lead innovation and digital transformation

Pawel Fornalski

Actively shaping Polish ecommerce for 22 years. In 2016, eCommerce magazine awarded him the unofficial title of "Godfather of Polish e-commerce" and in the most prestigious industry competition eKomersy he received a special award for the greatest contribution to the development of Polish e-commerce. Professionally, he was the founder and CEO of IAI SA (www.iai-sa.com) and since march 2022 is Executive Chairman and Board Member, which since 2000 has been providing IdoSell (www.idosell.com), the largest SaaS solution for online shops in Poland. IdoSell has 7,000 medium and large online shops in Poland, generating a total annual turnover of over 14.5 billion PLN. Since November 2013, providing also IdoBooking (www.idobooking.com) the most popular SaaS solution that lets to run website and have channel manager (integration Booking.com, Airbnb, Expedia and many others) used by apartment and vacation rentals owners and managers. Pawel Fornalski began his adventure with computers in 1990, and has been working in the Internet industry since 1997. Before the success of IdoSell, he was a freelancer and programmer. He completed engineering, master's and doctoral studies at the Faculty of Computer Science of the Szczecin University of Technology. After graduation he also ran social networking sites, including Hip-Hop.pl the first large community and in the past the most popular music site in Poland, which he sold in 2013. He lives in Szczecin. His passion is triathlon, dynamic shooting and every possible kind of active sport on land or water.

Pedro Amorim

Pedro Amorim is an Associate Professor (with habilitation) at Industrial Engineering and Management Department at FEUP and also an invited professor at Porto Business School, teaching courses on Data-Driven Decision Making and Supply Chain and Operations Management. He directs the Master in Industrial Engineering and Management at FEUP and coordinated the EURO Working Group in Retail Operations. In 2014, he co-founded LTPlabs, a boutique analytical-driven consulting company, which applies advanced analytical methods to help make better complex decisions. Pedro was a visiting scholar at IESE Business School (Spain) and Carnegie Mellon University (USA). He has been supervising and conducting numerous national and European funded projects, as well as co-authoring more than 60 research papers about Supply Chain Management, Retail Operations, and Optimization. His work appears in journals, such Manufacturing Services and Operations Management, MIT Sloan Management Review, European Journal of Operations Research and International Journal of Production Economics. Pedro has a PhD degree in Industrial Engineering and Management, from University of Porto, Portugal.

Andrzej Jacaszek, DBA

Vice President and Managing Director of ICAN Institute, co-founder of the MIT Sloan Management Review Poland and ICAN Management Review magazines - titles that shape new generations of leaders and executives. In 2004-2005 he served as Deputy Minister of Finance of Poland in the government of Prime Minister Marek Belka. Since March 2004, he has been a lecturer and business trainer at ICAN Institute. Among other things, he specializes in issues of strategic management, sales and marketing processes, and leadership models that work in a dynamic market environment. He gained business experience as a top executive of many companies. He worked for, among others: Medicover Holding BV as Group Director of Sales and Marketing, Norwich Union as country manager of life and pension operations Poland, Powszechne Towarzystwo Emerytalne Norwich Union SA as President of the Board of Directors, TUiR Warta SA as Vice President of the Board of Directors, Agros Holding SA as Group Director of Sales and Marketing, and for B.P.S. Consultants Poland Sp. z o.o. as President of the Board of Directors. He completed a Master of Business Administration at the Carlson School of Management and a Doctor of Business Administration at the Polish Academy of Sciences.

Jan Kinal

CEO at marketing agency Setugo.pl, founder of artificial intelligence-based content ordering platform GieldaTekstow.ai. He has been professionally involved in online marketing since 2009. Privately passionate about recent history and travel.

Justyna Skorupska

E-commerce market expert with more than 25 years of experience working in the electronic sales sector and connecting the world of technology and business. Creates and implements business strategies in electronic sales channels. Member of the Council of the Chamber of Electronic Economy. Involved in the education of the e-commerce market and the creation of its standards. Author of the popular book "E-Comerce. Strategy. Management. Finance." Worked in the largest IT and online companies and corporations, where she developed her career through all levels of management. She is an academic lecturer in the area of e-commerce at the L. Kozminski Academy and the University of Economics in Katowice. Consumer behavior on the Internet is at the center of her academic interests.

Piotr Lenczewski

Piotr Lenczewski has extensive professional experience gained in the hotel industry in Poland, the Czech Republic and Macedonia, among other countries. He was responsible for strategic operations of such well-known brands as Sheraton and Marriott. For more than eighteen years he managed a portfolio of clients, took care of sales development and conducted marketing activities to support sales. His tasks also included the preparation of sales strategies for newly developed properties. Currently, as Leasing & Customer Experience Manager at Prologis, he manages nearly one million square meters of modern warehouse and manufacturing space in Central Poland. As part of his responsibilities, he takes care of the customer experience from the very first contact. She aptly advises on choosing the best property, efficiently guides them through the contract signing process and is in constant contact for further questions.

Marcin Susmanek

Alsendo is a proven technology partner for integrated shipping processes that has been present on the market for almost 15 years. After a series of acquisitions in the region, Alsendo has become a technological leader in Central and Eastern Europe in the area of modern shipping process management. Marcin Susmanek serves as a board member and COO at Alsendo. Marcin's key area of responsibility is the development of dedicated enterprise e-commerce solutions for large and medium-sized companies and strategic project management. The company offers a wide range of tailor-made technologies, including dedicated in-house services in the SaaS model (such as PRO Returns - parcel returns, or PRO Brand - branding of shipment status notifications). Alsendo implements in CEE the Courier Management System solution developed by its own R&D center, with control of the shipment process and an optimized path for consumers (customer journey). It consistently supports companies in the development of their business by providing ready-made tools to facilitate daily logistics. The technological solutions offered are used by e-commerce companies, marketplace entities.

Piotr Sprzęczk

He has more than 25 years of experience in the logistics industry. Piotr currently holds the position of Managing Director at LOGWIN POLAND, where he is responsible for the strategy of the contract logistics and Air & Ocean areas. He has developed the Polish branch of Logwin from a small team of 26 to a thriving company with 650 employees and a comprehensive logistics offering. Prior to joining Logwin, he worked for brands such as DHL and Nagel Group, among others, as Logistics Project Manager and Branch Manager. He graduated with a degree in logistics from the Warsaw School of Economics and is a graduate of the Personal Leadership Academy run by ICAN Institute. Piotr specializes in optimizing all aspects of the supply chain and strategically supporting e-commerce companies in entering international markets. For over 15 years, he has consistently and successfully implemented automation projects that are optimized for operations and easily scalable.

Magdalena Ostrowska

Expert at EXATEL S.A. in charge of developing advanced security services on behalf of the Cyber Security Department. She has practical experience in technical and process-procedural aspects of cyber security and software development. On a daily basis, she cooperates with the manufacturing team - being the glue, between the practical security, the teams that develop development concepts and those that build and implement solutions for cyber security. His current focus is on the development and implementation of services for protection against volumetric and application denial-of-service attacks, as well as other services that enhance the security of Internet activities.

Maciej Sawina

For the past 7 years, he has been actively creating the company's cooperation with the online sales segment, min. at European e-commerce leaders. His previous experience in packaging design, gives him the ability to use this knowledge in creating added value. An Internet shopaholic with an endless number of unboxings to his credit, he is a true expert in the field of e-commerce packaging.

Marek Jaguszewski

B2B sales expert, leveraging more than two decades of experience to drive business growth and brand recognition. His excellent knowledge of sales strategies, combined with his passion for innovation, has enabled him to successfully lead sales initiatives for the paper packaging business at Mondi Bags in Poland and other countries in the CEE Region, including Hungary and Ukraine. At the same time, Marek has served as a member of the Board of Directors at four Mondi Bags companies in Poland for 20 years. His commitment is manifested in the development of Mondi's plants, shaping the organization and sales strategy, and creating long-term relationships with key customers. He is a manager with extensive experience in managing teams and processes in an international environment. Currently, he is also involved in developing packaging sales for the e-Commerce market. Privately, Marek has many wonderful passions. He loves dancing - he is the second vice-champion of Poland in ballroom dancing. In addition, he is an excellent skier, golfer and organizer of bicycle tours.

Mateusz Gołębiowski

Mateusz Golębiowski has been running the Pryzmat Media advertising agency for 4 years, and has been involved in the e-commerce market for over 10 years. At the end of 2022, he joined MindPack developing complementary services and focusing on logistics solutions for online sellers. A sales practitioner who knows and understands the process from the customer's first contact with the ad, to the transfer of the finished order to the courier.

Jerzy Biernacki

In addition to his role as Head of Operations at Miquido, he is still actively involved in supporting clients in building innovative solutions, especially using artificial intelligence in applications. He has participated in dozens of projects for well-known companies in Poland and abroad, such as PZU, Play, Aviva, Onkyo and HelloFresh. For many years he developed the R&D and AI departments at Miquido. He is also the organizer of the AI Waves webinar series on harnessing the potential of artificial intelligence in business. In addition, he holds a PhD in computer science, having been affiliated with the AGH University of Science and Technology in Krakow for many years.

Lukasz Sztuczynski