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GROW YOUR E-COMMERCE WITH INNOVATION
AND SELL MORE

SEPTEMBER 15, 2022 | ONLINE

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A conference for anyone who wants to sell effectively online

Just one day is enough to gain knowledge, tips and valuable inspiration on how to grow your online sales. At the E-commerce Trends Summit, you will meet experienced practitioners who will show you how to respond to changing consumer behavior and meet their expectations. This will help you improve your online stores and increase your e-commerce revenue.

Why take part?

You will receive a powerful dose of knowledge, inspiration and ready-made solutions from Polish and foreign experts who have been involved in e-commerce for years and have experience in various industries.

You will take part in Q&A sessions with experts and ask questions on a topic that concerns you. No worries, we provide simultaneous translation, so language is not a barrier to gaining knowledge.

You'll gain six-month access to conference content, speaker reports and event partner materials. Come back to the knowledge of our experts whenever you need it.

You will receive additional materials: the ICAN Business Advisor® certified online training course "Relationship Marketing" and Michael Schrage's e-book "The Power of Recommendation".

You will receive a six-month subscription to ICAN Business Insight Gold: the magazines "MIT Sloan Management Review Poland" and "ICAN Management Review" online and in print.

You will receive a certificate confirming your participation in the event and gaining knowledge about the latest trends in e-commerce. Don't forget to brag about it, such as on your social media!

The conference is for you if:

  • You want to gain practical knowledge from experts, not theoretical generalities
  • Looking for modern solutions to grow your e-commerce
  • You are committed to responding to your customers' needs in the best way possible
  • You face the challenges of choosing the right technologies
  • Want to establish a presence in marketplaces and leverage omnichannel

This event is DIMAQ accredited, which means that DIMAQ certificate holders can receive recertification points for participation. DIMAQ is an international digital marketing qualification standard available in Poland and 8 other European countries. More information

HERE.

Who will speak at the conference?

Recognized global and Polish experts will share their experience. They work with major companies and top research centers on a daily basis, which guarantees 100% practical knowledge.

Agenda

09:00 - 09:10
Conference kick-off
09:10 - 09:40
New business realities: inflation, recession, supply chains - between forecasts and dilemmas
Dr. Witold Jankowski
Ican Institute
09:40 - 09:45
Studio
09:45 - 10:05
Growing importance of durable media in eCommerce processes
Piotr Tomasik
KIR
10:05 - 10:10
Studio
10:10 - 10:30
Genesys CX Strategy
Małgorzata Gawrysiak
Genesys
10:30 - 10:35
Studio
10:35 - 11:05
Omnichannel cross-border e-commerce - how to effectively use the potential of the marketplace in international sales?
Damian Wiszowaty
Gonito
11:05 - 11:10
Studio
11:10 - 11:30
Key challenges facing eCommerce in the coming period
Cezary Kozon
Spyrosoft
11:30 - 11:35
Studio
11:35 - 11:55
Fast and green orders in e-commerce, or the thing about consumer paradoxes
Beata Troczynska
Spedimex
Grzegorz Stanczak
Spedimex
11:55 - 12:00
Studio
12:00 - 12:55
Expert debate: Efficient logistics in e-commerce
Moderator:
Paulina Kostro
Ican Institute
Panelists:
Lukasz Dubina
Raben Logistics
Marcin Susmanek
apache by alsendo
Marcin Czerniewski
Prologis
Monika Duda
DHL
12:55 - 13:00
Studio
13:00 - 13:20
BREAK
13:20 - 13:25
Studio
13:25 - 13:55
E-commerce in the Metaverse - a new and difficult challenge for marketers
Krzysztof Bulski
Molecule Group
13:55 - 14:00
Studio
14:00 - 14:20
Personal shopper in e-commerce. Product recommendations as new navigation in an online store
Maciej Ossowski
GetResponse
14:20 - 14:25
Studio
14:25 - 14:45
Go global or go home? How are Polish entrepreneurs doing in cross-border sales?
Boris Skraba
Strix
14:20 - 14:25
Studio
14:50 - 15:45
Expert Debate: Digital Transformation. Trends and challenges for e-business
Moderator:
Andrzej Jacaszek, DBA
ICAN Institute
Panelists:
Katarzyna Czuchaj-Łagód
Mobile Institute
Pawel Fornalski
IAI (IdoSell & IdoBooking)
Wojciech Ciolko
Linker Cloud Sp. z o.o.
15:45 - 15:50
Studio
15:50 - 16:20
Promotional policies in e-commerce after changes in consumer law resulting from the Omnibus Directive
Grzegorz Furtak
pricingLAB
16:20 - 16:25
Studio
16:25 - 16:55
How multi-stakeholder ecosystems can support e-commerce and local innovation
Phil Budden
MIT Sloan School of Management
16:55 - 17:05
Summary and conclusion of the conference

Program Council of MIT Sloan Management Review Poland: we care about quality!

The substantive side of the congress is supervised by a special Council, composed of representatives of Polish business. It makes sure that the topics of speeches are unique and respond to the current needs of leaders.

Partners

ORGANIZER

CONTENT PARTNERS

HONORARY PATRONAGES

CONFERENCE PARTNERS

MEDIA PATRONAGES

Establish a partnership with us

Are you an expert or want to become an event partner and get involved?
Get in touch with us:

COOPERATION Ewa Szczesik director of media & marketing solutions

e.szczesik@ican.pl
+48 664 933 232

MERITORY Paulina Kaczmarek senior marketing manager

p.kaczmarek@ican.pl
+48 668 322 937

MEDIA Karolina Starko marketing project manager

k.starko@ican.pl
+48 784 507 967