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E-commerce Trends Summit

Innovation | Technology | Customer Experience

The event has already taken place!

September 8, 2020.
Online formula

Learn about the future of e-commerce and discover a new perspective to grow your business!

At a time when traditional sales are in crisis, your business does not exist without e-commerce! Want to know how to move your sales to the Internet? Are you looking for innovative solutions to increase your results and succeed in the market? Join the E-commerce Trends Summit and meet with world experts in a convenient online format! Gain the necessary knowledge to drive sales in the new reality!

What will you learn?

  • What are the new rules of sales and how do they affect a company's success in times of crisis?
  • Digital strategy vs. e-commerce - how to develop an optimal strategy and achieve sales goals more efficiently?
  • How to carry out a digital transformation of logistics in the age of pandemics?
  • What omnichannel system building solutions are worth using?
  • Standardization, or how to effectively move sales to the Internet?
  • Digital transformation and people - why is neuroscience the answer to the new challenges of organizations?
  • How to take care of cyber security and use artificial intelligence in e-commerce?

Experts

DR WITOLD JANKOWSKI
CEO of ICAN Institut, co-founder of MIT Sloan Management Review Poland and ICAN Management Review
ANDRZEJ JACASZEK, DBA
Managing Director, ICAN Institute
PROF. JORIJ ABRAHAM
Managing Director, Ecommerce Foundation
DR. NICK VAN DER MEULEN
Researcher, MIT Sloan Center for Information Systems Research
KATARZYNA GAWLIK
Experience Design Senior Manager, Deloitte Digital
ADAM MATYSIAK
CEO, HighSolutions
JAROSLAW SOKOLNICKI
Head of Industry Solutions, Microsoft
ANTONI POMYKAŁA
Digital & Cloud Services Country Lead, T-Systems Poland
MAŁGORZATA GAWRYSIAK
General Manager, Genesys Poland
KRYSTIAN WESOLOWSKI
Head of Sales, Blue Media Group
FEMI ADEBOYE
E-Commerce Strategy Consultant - Commerce Cloud, Salesforce
PIOTR SĘDZIAK
Board member, Polish Association of Logistics and Purchasing Managers
LUKASZ LOOKED
strategy lead & co-founder e-com.house
MICHAL SAMBORSKI
Head of Development, Panattoni
EDYTA WIWATOWSKA
President of the Board, Bydgoszcz Regional Development Agency
MAGDALENA KRASOŃ-WAŁĘSIAK
eCommerce Manager, GS1 Poland
BRAZILE ABEL
Founder and CEO, Landingi
BOGUSLAWA (BOGY) SKOWRONSKI
Co-founder and Board Member, MIT Enterprise Forum CEE
KAROL MILEWSKI
Chief Commercial Officer, Omnipack
EDWARD UPTON
Founder, Littledata

All presentations will be made in the language indicated in the title of the respective presentation.

Agenda

09:00 - 09:10

Welcoming conference participants

09:10 - 09:40

From digital business model transformation to customer relationship management transformation: key challenges and dilemmas

DR WITOLD JANKOWSKI
09:40 - 09:45

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
09:45 - 10:15

Subscription economics as antidote to fleeing customers

KRYSTIAN WESOLOWSKI,
BLUE MEDIA GROUP
10:15 - 10:20

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
10:20 - 10:40

The Future of Shopping, you haven't seen anything yet

PROF. JORIJ ABRAHAM DRS. BBA
10:40 - 10:45

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
10:45 - 11:15

2020 Holiday Shopping Predictions

FEMI ADEBOYE, SALESFORCE
11:15 - 11:20

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
11:20 - 11:40

How to use a chatbot to automate e-commerce sales?

ADAM MATYSIAK
11:40 - 11:45

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
11:45 - 12:05

Digitization in the age of COVID-19 - modern e-commerce, best technologies, innovative operating strategies

MAŁGORZATA GAWRYSIAK, GENESYS POLAND
12:05 - 12:10

Running the studio

JOANNA KOPROWSKA,
ICAN INSTITUTE
BEATA STRAWINSKA,
ICAN INSTITUTE
12:10 - 12:40

Commerce Now. The Art of Retail

JAROSLAW SOKOLNICKI
12:40 - 12:45

Summary, invitation to the second part of the day

12:45 - 13:20

BREAK

Partners

ORGANIZER

SUBSTANTIVE PARTNER

HONORARY PATRONAGES

MAIN PARTNER

PARTNERS

TECHNOLOGY PARTNER

MUNICIPAL PARTNER

The task is co-financed from the funds of the Regional Operational Program of the Kuyavian-Pomeranian Voivodeship for 2014-2020 and from the funds of the Bydgoszcz Regional Development Agency Sp. z o.o.

MEDIA PATRONAGES