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GROW YOUR E-COMMERCE


THROUGH INNOVATION AND SELL MORE!

22.09.2021 | ONLINE | REGION CEE

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About the event

WHEN
22.09.2021

REGION
CEE

FORM
Online

E-commerce in Poland has seen record growth in the past year. According to forecasts by PwC experts, the value of the Polish e-commerce market in 2026 will be 162 billion zlotys, and 85% of Poles say they want to continue shopping online. What does this mean for you and your business? That you can't ignore this trend if you want to grow your sales!

Take part in the E-commerce Trends Summit - the only conference of its kind in Central and Eastern Europe - and discover new growth opportunities for your business! As every year, we will meet with experts to share knowledge, practical solutions and tools. If you are involved in e-commerce, you can't miss it!

Learn about the topics we will cover during the event

  • How is artificial intelligence changing the e-commerce industry?
  • How does personalization based on artificial intelligence increase sales?
  • Data analysis to predict consumer choices
  • What AI can respond to consumer inquiries and enable 24/7 customer service?
  • Augmented and virtual reality (AR / VR) solutions - how to apply them in business?

  • 5 ways to improve customer service in e-commerce
  • The digital customer - who is he and how has his shopping behavior changed?
  • How can online shopping paths be improved?
  • How to conduct fast and valuable consumer research?

  • Latest trends in payments: encryption, cryptocurrencies and blockchain
  • Innovative payment features for your online store
  • Diversification of payment options - why should you have it in your store?
  • How to prevent hacking attacks and theft of valuable customer data?

  • How do you create personalized content to take care of your customers' personal experience?
  • Conversational marketing - how to use it to build relationships with consumers?
  • How to optimize message dispatch times with Single Customer View?
  • How to automate customer service through chatbots and voice bots?

  • Logistics in e-commerce - where to start?
  • What are the main differences in logistics for e-commerce versus traditional logistics?
  • What factors affect the implementation of logistics activities?
  • E-commerce logistics centers - how to effectively manage the supply chain?

Who is the conference for?

CEOs, owners and board members of B2B and B2C companies seeking growth opportunities for the organization.

Professionals, directors and managers responsible for online sales and e-commerce development in the company.

People who run their own online store and want to grow their business and increase sales.

Experts

Dr. Witold Jankowski
President of ICAN Institute

Boguslawa (Bogy) Skowronski
Co-founder and Board Member, MIT Enterprise Forum CEE

Phil Budden
Senior lecturer, MIT Sloan School of Management

Rafal Wasyluk
Head of EMEA, Commerce CoE, VMLY&R

Magdalena Krasoń-Wałęsiak
eCommerce Manager, GS1 Poland

Hubert Walczak
Head of eCommerce, ROHLIG SUUS Logistics S.A.

Łukasz Wyglądała
Strategy lead & co-founder e-com.house

Karolina Duchnowska
Open Channel Manager, Lexmark Poland

Łukasz Dubina
Director of E-COM & VAS Raben Logistics Polska

Jakub Zolędziewski
Key Account Manager, x-kom

Vlad Stoica
Client Director, Central & Eastern Europe, Salesforce

Malgorzata Gawrysiak
Country Sales Director, Genesys Poland

Pawel Kubisiak
Editor-at-Large, ICAN Institute

Lukasz Stebelski
Head of Strategy, eStoreMedia

Agenda

09:25 - 09:30

Start of the conference, welcoming participants

09:30 - 10:00

The evolution of sales after Covid-19: new trends and uncertainties + Q&A session

DR WITOLD JANKOWSKI
10:00 - 10:05

Studio

10:05 - 10:35

Product ID like a compass in a data jungle

MAGDALENA KRASOŃ-WAŁĘSIAK, GS1 POLAND
10:35 - 10:40

Studio

10:40 - 11:10

Practical business case of moving to the cloud - Genesys interview with Customer and Partner on abandoning on-Prem system in favor of Cloud

MAŁGORZATA GAWRYSIAK, GENESYS
11:10 - 11:15

Studio

11:15 - 11:45

Product content as a key to increasing online sales + Q&A session

RAFAŁ WASYLUK
11:45 - 11:50

Studio

11:50 - 12:10

Sprint into e-print, or Lexmark's growth in e-commerce

KAROLINA DUCHNOWSKA, LEXMARK
JAKUB ŻOŁĘDZIEWSKI, X-KOM
12:10 - 12:15

Studio

12:15 - 12:55

Expert debate: Logistics in the age of pandemics. Digital revolution or gradual evolution?


Moderator:
PAWEŁ KUBISIAK, EDITOR-AT-LARGE, ICAN INSTITUTE
Panelists:
HUBERT WALCZAK, ROHLIG SUUS
ŁUKASZ DUBINA, RABEN
12:55 - 13:00

Studio

13:00 - 13:20

Convert More Shoppers with a Better Ecommerce Experience

VLAD STOICA, SALESFORCE
13:20 - 13:25

Studio

13:25 - 13:45

Front and backend to the future - technological trends in e-commerce worth investing in

ŁUKASZ LOOKALIKE, E-COM HOUSE
13:45 - 13:50

Studio

13:50 - 14:20

E-commerce platforms in corporations + Q&A session

BOGY SKOWRONSKI
14:20 - 14:25

Studio

14:25 - 14:45

Winning e-commerce Brand sales with the Perfect Store model: people, technology and processes

ŁUKASZ STEBELSKI, ESTOREMEDIA
14:45 - 14:50

Studio

14:50 - 15:20

Innovation through the pandemic: ecosystems and e-commerce in the coming decade + Q&A session

PHIL BUDDEN
15:20 - 15:25

Summary and conclusion of the conference

Partners

ORGANIZER

CONTENT PARTNERS

HONORARY PATRONAGE

PATRONS OF THE CONFERENCE

MEDIA PATRONAGES

Establish a partnership with us

Are you an expert or want to become an event partner and get involved?
Get in touch with us:

COOPERATION
Ewa Szczesik
director of media & marketing solutions
e.szczesik@ican.pl
+48 664 933 232

MERITORY
Magdalena Bryś
project manager
m.brys@ican.pl
+48 664 042 042

MEDIA
Karolina Starko
marketing project manager
k.starko@ican.pl
+48 784 507 967

ORGANIZATION
Natalia Piasecka
project manager
n.piasecka@ican.pl
+48 606 483 600