Barriers to innovation in sales and how to break them down
Why are most companies failing to harness the potential of new technologies in sales, wasting money and missing opportunities for growth?
Discover what is blocking your sales from achieving higher efficiency and better results. Eliminate these barriers with expert knowledge!
About the conference
Why hasn't the investment in sales training and the explosive growth of technology over the past decade resulted in greater sales effectiveness for most companies? Because companies have focused more on scaling than on improving sales team operations - that's the paradox today, according to Howard Dover, a professor and sales technologist.
Vendors focus on doing more - sending more emails with offers, calling more customers and using more outreach channels instead of improving the quality of their efforts. They focus on quantity rather than quality, bombarding already overtired customers with information noise.
How to liberate sales from the vicious circle and use the potential of technology to increase its efficiency, so that it brings real profits instead of being a waste of money and resources? This is what you will learn at the conference with Howard Dover!
About the expert
Dr. Howard Dover
He is the founder and director of the Center for Professional Sales at the University of Texas at Dallas. Prior to his academic career, he founded several companies, including a sales contracting firm that he ran for a decade. During his years in start-ups and government, he developed the ability to use technology to increase both the efficiency of business processes and the effectiveness of sales efforts. Dr. Dover shares his discoveries and cutting-edge methods through various conferences and publications.
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Who will benefit most from the HR Trends event?
We recommend participation in the conference to HR departments and team leaders. If at least one of the following sentences applies to you, join our conference!
- You are wondering how to enable scalable development of competencies that will be increasingly in demand in the organizations of the future.
- You want to create a culture of collaboration and effective communication, based on trust and respect for diversity.
- You recognize that organizational culture is becoming an independent source of competitive advantage, and you want to find out which elements of it support the company's growth strategy and which are obstacles to it.
- You are looking for the latest technological solutions, enhanced with artificial intelligence capabilities, that support the development of competencies in the organization.
Meet our experts
President of ICAN Institute
Marketing practitioner and academic lecturer
Chief Digital Officer GroupM
SEO Director at Marketing Factory
Conference program
10:00 - 10:10
10:10 - 10:40
Sales and company growth strategies: when does sales become a barrier and how to turn a barrier into a make a tool for accelerating growth?
- Phases of the company's development: when does a sales barrier appear and what are the possible mitigating actions in the short and long term?
- How has the concept of scalable sales changed in the post-COVID-19 world?
- What is the concept of agile scalability and what are its main elements?
- To what extent is the barrier to sales growth the result of internal factors and to what extent of external factors - and what can you do about it?
- Key strategies for increasing sales scalability
- Overcoming the barrier of a limited number of sales opportunities
- Specialization and division of labor strategy: new best practices
- Strategy for replacing vendors and their activities with technology: opportunities and common mistakes
10:40 - 10:55
10:55 - 11:00
11:00 - 11:30
How to increase conversions with SEO and AI
- Synergistic combination of SEO and artificial intelligence to increase conversions in online business.
- Advanced AI technologies such as machine learning and dataset analysis. How these tools can be applied to content optimization and SEO strategies to achieve higher rankings in search results and increase user engagement.
- How integrating AI with SEO can help create more effective and personalized marketing campaigns, leading to better conversion rates.
- Specific strategies and tips that can be applied across industries, demonstrating how effective combining AI with SEO can be for conversion optimization.
11:30 - 11:40
11:40 - 11:50
11:50 - 12:50
12:50 - 12:55
12:55 - 13:45
Adaptation of innovations on the Polish market
During the discussion, they will address the following topics:
- The current state of innovation implementation at the interface of sales and marketing in Poland.
- They will try to find out how innovative the Polish market is compared to implementations in other countries.
- They will identify barriers and opportunities in the Polish market.
13:45 - 14:05
14:05 - 14:10
14:10 - 15:00
Barriers to innovation in sales and how to break them down
- What is the paradox of innovation in sales? Who manages to break it and how?
- How do you know if you are using new technologies properly in sales and what can you do about it?
- How has customer behavior changed as a result of technological innovation, and what implications does this have for sales processes and how to reach consumers?
- What are the best practices for using new technologies so that customers find it easier to buy and retailers find it easier to sell?
- How do we overcome organizational and environmental obstacles that prevent us from realizing the potential of new technologies?
- Examples and best practices to use in your business
15:00 - 15:20
15:20 - 15:25
15:25 - 15:30