Class A sales team
How to recruit, develop and motivate people with the highest sales potential
Learn the groundbreaking concept of A-grade players and exceed your goals with a team of high-performance traders!
About the conference
An innovative product, an extensive customer base, valuable leads and a strategy thought through from A to Z. Sound like a recipe for success? Unfortunately, no. All of this will not guarantee a company's success unless it has great salespeople who can sell effectively. Managers know well that they need talented employees. But how to attract and develop them so that they achieve their goals, but don't lose their motivation?
Learn about the concept of A-grade players, developed by expert Rick Crossland. These are individuals who are passionate and extremely successful, with a sincere commitment to business development. The good news - everyone has the chance to become a top player! During the conference, you will learn directly from the author of this concept a methodology for building a culture of A-class players and supporting employees in becoming more and more effective, which will translate into success for the entire company.
About the expert
Rick Crossland
He is a world-renowned expert and leader in the A Player talent field. He has nearly 30 years of experience developing, recruiting and leading high-performing employees and creating organizational cultures that support talent development processes. Prior to founding his executive coaching practice eight years ago, Rick held increasingly responsible leadership positions at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company and Limited Brands. His innovative concepts have been published in leading, prestigious business media, including Inc.com and Fortune.com
Thanks to this session:
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Elite Sales Program cycle brochure
Learn in detail about the content of the entire series, topics and speakers.
Conference brochure
Find out who the special guest of the conference is and learn about the agenda
of the event.
Meet our experts
President of ICAN Institute
Expert in new marketing and generational change in business
Co-founder of Startup Community Poznań and Co-Founder and Managing Partner at 313C sp. z o.o., a company responsible for developing realistic online psychometric games.
HR Manager at Przelewy24
She personally admits that she loves working with people, among others, by sharing knowledge....
Trainer, entrepreneur, consultant, author of the book "Let's Talk About Sales", owner at Błachowski and Partners Center for Training and Business Consulting.
Conference program
10:00 - 10:10
10:10 - 10:30
The strategic role of recruiting and developing salespeople and its impact on the success of the sales team
- Why the quality and competence of salespeople remain a key factor in the success of a sales team
- How buying patterns have changed and how these changes affect sales and desirable traits of salespeople
- New set of attributes necessary for sales
- Why long sales experience can be a negative attribute of a salesman
- Development potential as a new key characteristic of outstanding salespeople
- How to measure development potential: it is not only today's competencies that count, but also the ability to acquire new competencies
- The hidden costs of recruitment mistakes and how to avoid them
- What is the strategic approach to recruiting and developing salespeople
10:30 - 10:35
10:35 - 11:00
How to effectively attract and hire the best salespeople? Innovative recruitment and selection methods
- How to attract, engage and select the best-fit Candidates for your team.
- The true costs and lost benefits of ineffective recruitment.
- What to specifically demand from your HR Department or external agencies and how not to be misled.
- Innovative tools for recruiting salespeople and sales managers.
11:00 - 11:15
11:15 - 11:20
11:20 - 11:45
Complex relationships, simple solutions: strategies for staying engaged in the sales department
- Self-domestication and self-association - how evolution supports loyalty to the team and the company.
- Four levels of relationships in sales teams - from dominance to mutual obligation.
- Hierarchies and company structures vs. trader loyalty and different strategies for operating within these frameworks.
- Two types of trust at work and beyond - how to build relationships on these foundations.
- From satisfaction to satisfaction - work that is valuable to traders in the short and long term.
11:45 - 12:00
12:00 - 12:05
12:05 - 13:00
13:00 - 13:05
13:05 - 13:55
Class A Sales Team. Recruiting, developing and motivating A Player
- Who are the A-players in sales, and what makes them above-average effective and incredibly positive?
- Why does every organization need A Players? Comparing A Players with B and C Players in an organization.
- How do you identify high-potential individuals and how do you develop them to become A-grade players? Development strategies.
- Building a high performance culture: how to create a work environment that promotes and supports A Players?
- The role of leadership in shaping a high-performance culture: motivation, communication of vision, shared values and goals.
- Challenges and pitfalls on the road to becoming an A Player: how to avoid them and how to maintain A Player status in a changing business world.
- A-class leadership, or how to lead talented employees and become a five-plus manager yourself?
- The manager's toolbox: tools to help your salespeople become a high-performing team.
13:55 - 14:15
14:15 - 14:20
14:20 - 15:20
We are all for Customers: how to practically combine HR activities with sales in terms of the whole organization
- How cooperation between different departments can affect sales effectiveness and how.
- What we do on a long-term basis is to develop standards of cooperation and communication for the highest possible quality of service and cooperation with the customer.
- Customer action-oriented processes and tools for building awareness among employees of various departments of the organization.
- How to build a company culture based on values developed by employees at all levels and corresponding specific behaviors.
- A transparent system of periodic evaluation of an employee focused not on goals and objectives, but on the attitudes and behavior displayed.
15:20 - 15:40
15:40 - 15:50
Want to know even more?
Do you have questions? Get a free consultation with an expert. We will discuss your development needs and help you decide whether to participate in the program.
